Syncsort announced today that it has re-branded as Precisely as a result of the company’s acquisition of the Pitney Bowes software and data business late last year. The Precisely brand was introduced via a press release and will immediately become one of the major players in enterprise data enrichment solutions. According to the company, its updated product line will span “the breadth of the data integrity spectrum” by offering data integration, data quality and location intelligence tools.
Precisely’s solution portfolio is broken into five distinct categories based on the use case. Integrate is its data integration line that features Precisely Connect, Ironstream, Assure, and Syncsort. The Verify unit of data quality tools includes Precisely Spectrum Quality, Spectrum Context, and Trillium. The location intelligence line (Locate) touts Precisely Spectrum Spatial, Spectrum Geocoding, MapInfo, and Confirm, while Enrich features Precisely Streets, Boundaries, Points Of Interest, Addresses, and Demographics. There’s also Precisely Engage on the company’s Engage unit.
In a media statement about the news, Precisely CEO Josh Rogers said: “Advancements in storage, compute, analytics, and machine learning have opened up a world of possibilities for enhanced decision-making, but inaccuracies and inconsistencies in data have held back innovation and stifled value creation. Achieving data integrity is the next business imperative. Put simply, better data means better decisions, and Precisely offers the industry’s most complete portfolio of data integrity products, providing the trusted link between data sources and analytics that helps companies realize the value of their data and investments.”
Precisely has more than 2,000 employees and 12,000 customers in more than 100 countries, with 90 of those belonging to the Fortune 100. The company’s annual revenue comes in north of $600 million.
Learn more about the Precisely product portfolio.