These providers were recently named major players in the Digital Experience Platforms (DXP) market for 2022 by analyst house Gartner, Inc. Our editors have compiled summaries for each of them.
Digital Experience Platforms (DXP) include technologies designed to support organizations across industries as they digitize their business and provide better experiences for customers. These technologies have evolved from CMS, WCM, portal servers, and commerce servers. The most successful DXP solutions often include a breadth of access, easy integrations, and multichannel continuity across the customer journey. DXPs play an integral role in the ecosystem of digital businesses.
Gartner recently named the following DXP providers Leaders in the 2022 version of its Magic Quadrant for Digital Experience Platforms. The report highlights and scores the top products in the DXP marketplace and identifies these four providers as being cornerstones in the space. To help you learn about these companies, our editors have put together a summary of each of their services. The list is organized alphabetically.
4 Major Players in Digital Experience Platforms
Description: Acquia is an open-source digital experience platform (DXP) designed to help organizations develop, host, analyze, and communicate with customers via websites and digital applications. With Acquia’s Open Digital Experience Platform, which comprises its Drupal Cloud and Marketing Cloud solutions, companies have access to customer experience management, personalization, analytics, content management, customer data platform, customer journey management, and other capabilities for B2C and B2B use cases.
Description: Adobe’s DXP solution, Adobe Experience Cloud, is available as an on-premises and PaaS product to companies across B2C and B2C markets. Its solution suite equips businesses with the real-time data and scalable personalization tools they need to improve how they manage the customer experience. The platform provides users with content management, personalization tools, content management, analytics, customer data management, customer journeys, and multichannel campaign management capabilities.
Description: Optimizely provides companies with an open, extensive digital experience platform to help them create and optimize digital customer journeys. With Optimizely’s DXP solution suite, B2C and B2B businesses can improve experiences by personalizing customer interactions with tools for content creation, artificial intelligence (AI), predictive analytics, one-click integrations, commerce management, data intelligence, and customer journey mapping, which it acquired after purchasing Zais’ customer data platform.
Description: Sitecore provides companies with an end-to-end, SaaS-enabled, and composable digital experience software platform. The solution combines customer data tools with artificial intelligence (AI), marketing automation, content management, optimization, machine-learning-powered analytics, campaign creation, and customer data management capabilities to help companies nurture customers through the buying journey with personalized content across channels.
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