The 9 Best Marketing Automation Training and Online Courses in 2021

Marketing Automation Training

The editors at Solutions Review have compiled this list of the best marketing automation training and online courses to consider if you’re looking to grow your skills.

SR Finds 106With more and more marketing channels entering the market, manually managing your marketing campaigns has become increasingly cumbersome and, in many cases, entirely unrealistic. Keeping up with the competition means adopting the newest and greatest marketing strategies and tools, which means you need to equip yourself with marketing automation capabilities. Automation is a newer vertical in the marketing world, and as such, there has been tremendous growth in the number of marketing automation tools and vendors.

Each provider prioritizes different features and industries with their solutions, though, meaning you need to be familiar with how these solutions work, what functionalities your company needs from them, and how you can implement them. With that in mind, our editors have compiled a list of the best marketing automation training courses to consider. These courses are designed for anyone looking to expand or fine-tune their marketing automation expertise and can be used by newcomers and experienced professionals alike. Click on the GO TO TRAINING link to learn more about each course and register.

Note: The marketing automation training and online courses are listed alphabetically by online learning platform name.

The Best Marketing Automation Training and Online Courses


Course Title: Building an Effective Automation Strategy in HubSpot

OUR TAKE: This free course is a great starting point for anyone looking for a quick introduction to the tools and skills needed to build an automation strategy on HubSpot’s platform.

ProviderHubSpot Academy

Description: While many of the online marketing courses HubSpot Academy offers are only available for active HubSpot customers, the company does offer an assortment of shorter courses for free. This course will outline what your brand needs to have in place before implementing a marketing automation platform and introduce users to the CRM data and business processes you’ll encounter when automating workflows with HubSpot’s toolkit. The courses are available to anyone who signs up for a free HubSpot account.

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Course Title: Marketing Foundations: Automation

OUR TAKE: This compact course covers the foundations of marketing automation and is taught by global educator Jon Chan, an award-winning digital, growth, and product marketer.

Provider: LinkedIn Learning

This course covers the foundations of marketing automation and educates users on maximizing marketing efficiency by automating repetitive tasks. Instructor Jon Chang covers real-world strategies for automating tasks, including things like retargeting plans, follow-up messages, onboarding, offboarding flows, dynamic personalization, meta tag assignments, automated marketing performance reports, and more. The course is under an hour long and is designed for beginners.

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Course Title: Marketing Tools: Automation

OUR TAKE: Instructor Brad Batesole’s course is designed for organizations looking for guidance during the process of selecting, implementing, and using a marketing automation tool.

Provider: LinkedIn Learning

Description: Brad Batesole is an internationally recognized thought leader and educator in the marketing field. This course, which consists of six sections, offers learners an overview of what the top marketing automation solutions have to offer, showcases how those solutions work, outlines popular uses of automation, and showcases how to leverage automation to help users measure their successes.

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Course Title: Salesforce Administrator Cert Prep 4: Collaboration, Data Management, and Automation

OUR TAKE: This is the fourth course in a series taught by Mike Wheeler, a Salesforce expert with two decades of experience, designed to help developers, administrators, architects, and sales professionals improve their understanding of the Salesforce platform.

Provider: LinkedIn Learning

Description: The Salesforce Administrator Cert Prep series is designed to help Salesforce users of all backgrounds improve their understanding of the platform. Taught by Mike Wheeler, the fourth course in this series is meant for intermediate users and focuses on the collaboration, data management, and automation features. Users will learn how to automate processes with workflow rules and actions and use Salesforce’s process builder tools for complex automation actions. 

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Course Title: Marketing Automation & Email Marketing for Beginners

OUR TAKE: This eight-lesson course will help entrepreneurs, employers, and marketers master marketing automation and email marketing fundamentals.

Provider: Skillshare

Description: Created for entrepreneurs, employers, marketers, this course will help students learn the basics of automating, optimizing, and enhancing their marketing efforts with digital tools. Over eight lessons, users will come to understand the fundamentals of marketing automation and email marketing, how those tools can drive revenue, and more.

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Course Title: Digital Marketing Automation: Save Time and Get More Done

OUR TAKE: This eight-lesson course will help entrepreneurs, employers, and marketers master marketing automation and email marketing fundamentals.

Provider: Udemy

Description: With three hours of on-demand training videos designed for beginner, intermediate, and advanced users, this course will cover marketing automation tools for social media, content creation, and email marketing. By the end of the class, users will have learned how to set up automated systems in their business that reduces time spent on low-value tasks. The course also includes videos for setting up automation systems on popular platforms.

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Go for the gold. 5-star courses from $11.99


Course Title: Digital Marketing Automation: Tips, Tools & Strategies

OUR TAKE: With an hour-long on-demand video, five downloadable resources, and ten articles includes, this course will educate students on the many ways marketing automation can dramatically improve business performance.

Provider: Udemy

Description: Users who enroll in this course will learn how marketing automation tactics can free up time, establish marketing goals, create a social media marketing automation strategy, develop email marketing automation strategies, set up customer follow-up automation, and ultimately improve customer relationships.

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Course Title: Marketing Automation: Strategy & Implementation

OUR TAKE: Instructor Alina Jingan has taught over 100 training sessions for multiple industries and uses that experience to help learners develop and expand their marketing automation skillsets.

Provider: Udemy

Description: With 90-minutes of on-demand video, Alina Jingan walks learners through choosing a marketing automation strategy and solution that is best suited for their business. She teaches them how to incorporate tools like lead scoring, database segmentation, funnel optimization, smart content, and more.

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Course Title: WordPress 101 – Marketing Automation Ultimate 2021

OUR TAKE: This 3.5-hour WordPress-specific course is designed to provide start-ups and other entrepreneurs with the learning tools they need to develop an automation system for their website or blog.

Provider: Udemy

Description: Users who take this course will learn important skills like setting up a WordPress store, local server, Amazon affiliate discount store, and automation processes for membership and e-commerce sites. The course is taught by Mark Barra, who has 14 years of experience in marketing and has a 5-star rating on Udemy after nearly 30 reviews.

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NOW READ: Top Marketing Automation Books You Should Read or The Best Marketing Automation Events and Conferences

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William Jepma

Writer, Editor, & Analyst at Solutions Review
William Jepma is an editor, writer, and analyst at Solutions Review who aims to keep readers across industries informed and excited about the newest developments in Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and Marketing Automation. You can connect with him on LinkedIn or reach him via email at wjepma@solutionsreview.com.
William Jepma