There are loads of free resources available online (such as Solutions Review’s buyer’s guides and best practices), and those are great, but sometimes it’s best to do things the old fashioned way. There are few resources that can match the in-depth, comprehensive detail of a good book.
Solutions Review has done the research for you, having reviewed many of these books. We’ve carefully selected the best marketing automation books based on relevance, popularity, ratings, publish date, and ability to add business value. Each book listed has a minimum of 5 Amazon user reviews and a rating of 3.5 or better.
Below you will find a library of books from recognized leaders, experts, and technology professionals in the field. From digital analytics to email marketing, these publications have something to offer even the most tenured marketing professional.
“Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more.”
“Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning — targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.”
“You’ve likely seen the phrase “sales funnel” quite a few times in the last year or two because it’s been blowing up! Sales funnels are on the rise with businesses and entrepreneurs of all shapes and sizes talking about them. And, more importantly, how can you effectively implement them into your business? The Sales Funnel Book teaches the “Interest Driven” strategy to help you plan, build, and implement sales funnels that automatically mold to your subscribers, leads, and customers – allowing you to better relate and sell more!”
“If you are interested in digital marketing automation, Marketing Automation Foundation is the first step in your marketing automation journey. You’ll start by learning about the technology that makes marketing automation possible. Then, you’ll discover some of the automation tools that prominent social media channels use and where the future of marketing automation is heading. The goal is to present an introduction to marketing automation by describing the new tools and tactics for your digital marketing practice. This book is the first step in eliminating your unproductive marketing.”
“Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics, and craft relevant messaging with effective subject lines, savvy designs, and smart targeting.”
“In Marketing AI, innovative marketing executives Stevan Roberts and Greg Grdodian, both of Reach Marketing LLC, bring their decades of experience to the forefront to illustrate what artificial intelligence and automated marketing can do for your business. From gaining a thorough understanding of your customers to using an integrated lead life cycle program to effectively engaging with your audience for sustained revenue growth, this valuable guide showcases how the latest technology will coordinate every aspect of the marketing process—in ways that no conventional strategy can provide.”
“Mastering Online Marketing is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level. Whether you are new to the subject and looking for a comprehensive overview, or are familiar with the concepts but want to get more from your marketing efforts, with this book, you will learn state-of-the-art techniques and get actionable and practical knowledge to set up an efficient online marketing system to support and improve your business.”
“Most startups, small and medium business have limited resources and struggle with growth. Automate and Grow offers a straightforward blueprint for implementing a marketing, sales and service automation gameplan. Using the Automate and Grow strategy you can successfully implement marketing automation, CRM and case management technologies. Relying upon the experience of over 100 implementations of Automate and Grow plans, you can find clear answers and an accelerated path to automating your business.”
“Marketing automation has been called the most transformative advancement in sales and marketing since the advent of CRM. Never before have sales and marketing professionals had so much insight into prospects’ interests, behaviors, and buying intentions. Many people think of email marketing, and the inbox, as an effective part of online lead generation and nurturing, and it is. But marketing automation provides a complete solution, with the inbox as just one piece of the toolkit. Learn about marketing automation and how it can benefit your business today.”
“This short book outlines the four critical components of every successful marketing strategy. As you read, you’ll suddenly realize there are businesses all around you applying these principles. They’re quietly dominating their industries and are expanding at breakneck speed. Despite their success and how logical the Four Step Marketing process may be, most companies completely ignore all four of these timeless principles. Regardless of any preconceived ideas or what you’ve heard, you’re sure to be challenged by this book.”
“Marketing automation is a top trend in digital marketing, and it has the potential to help any business connect with more customers when they visit your website. New systems such as Infusionsoft and Hubspot are bringing the power of marketing automation to more businesses, to help them run more efficiently, capture more leads, retain more customers, and generate more revenue. This book helps readers to progressively explore marketing automation at your own pace, so you can develop a good understanding and get a sense of related concepts and issues.”
“In this age of marketing complexity, some marketers have risen above the fray and are accelerating the results of their digital marketing campaigns. They have a complete view of the market and their place in it, and have developed strategies and plans that work. They are not confused at all about the types of campaigns that are available, and they have complete confidence in the ads, messages, offers, and content they are producing. Digital Marketing in the Zone breaks through the clutter and provides a clear blueprint to enable marketers to be confident and successful in Digital Marketing.”
“Data-Driven Marketing with Artificial Intelligence is the definitive guide to understanding and using AI in marketing. It is essential reading for corporate and marketing leaders, and anyone seeking to understand how artificial intelligence will lead us into the world of tomorrow. Featuring discussions with dozens of industry leaders, it provides both an overview of how AI will continue to affect online marketing, and details of how to implement these new tools into your business. Business leaders need to pay attention, or they risk being left behind.”
“Who is this book for? Mainly for beginner users of Infusionsoft but I guarantee even experienced users will find some marketing/strategy ideas they can use. If you’ve already built some campaigns in Infusionsoft, you can use this book as a companion guide, just reading the sections you need help with or have questions about, rather than reading it cover to cover. Will this book be up-to-date/when was this book last updated? The book will be regularly updated to include recent screenshots and up to date content.”
“Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need to stay on board. Readers will find guidance toward reaching a customer base that sees marketers as an unnecessary annoyance, and strategies for engaging those customers at touch points throughout the customer lifecycle.”