Marketing strategy is perhaps the aspect of marketing automation that changes and grows at the fastest rate of all. With the constant shifts of interest and accessibility to trending markets, access to the best marketing strategy books is key to understanding how to succeed. Understanding how, when, and why the market changes, how to reach new audiences, and what methods to reach them through are all pivotal in digital marketing.
The editors at Solutions Review have provided a list of the 10 best marketing strategy books for 2020. Here, you will find guides, analyses, and tips from leaders in the field of marketing and the various niches within the digital marketing sphere. The books listed are provided in alphabetical order for your convenience, along with links to purchase and/or download the texts.
This book is essential for digital marketing and blog newcomers. The authors of this book provide a ten-step guide to succeed in blogging for a home-based business from the very beginning. Going from as simple a topic as “decide your goals” and “name your blog” to the discussion of what types of content will be discussed and when, Jo and Dale Reardon provide an all-in-one experience for inexperienced marketers in the field of blogging for small business. Helpfully, this book is also free of charge when downloaded via Amazon, making this one of the best marketing strategy books for newcomers.
Marketers have observed that word-of-mouth is ten times as effective as any form of traditional advertisement, which makes sense. After all, people are more likely to share things that stand out to them on an individual level rather than unrelated or uninteresting advertisements that don’t appeal to them. In this book, author Jonah Berger looks to analyze the science behind word-of-mouth and how marketers go about sparking social transmission. Rather than traditional metrics, Berger bases his discussion on real-life statistics and examples, so those looking to interact with their market on a more direct level may find great success with this book.
This book reviews the essentials of digital marketing over a light 300 pages. Essential steps such as marketing planning, SEO, SEM, customer journey, and data analytics. There is also a focus on landing pages. The editors provide 57 blog category ideas, including List, How-To, Research, Stat Roundup, People to Follow, Parody, Issue, Comparison, What-If, Challenge, and more. The book goes on to discuss proper email format, including what questions to consider when writing to clientele.
Email is one of the most realized and developed avenues for digital marketers. Author Ian Brodie covers a broad range of essential topics and strategies for both basic and intermediate-level email marketing strategy. These include engagement and persuasion techniques, opt-in formula, subject line model formulas custom-tailored to succeed, and Customer Insight Mapping: a technique meant to find a greater understanding of what clients need and how to motivate purchases and success.
Why is it that Facebook and Twitter have overtaken the newspaper? Why is it that the big Hollywood moneymakers are sequels? These questions are pivotal to understanding digital marketing, and this book explains why. Author Derek Thompson analyses what popularity in the context of pop culture is constructed upon, and how this flow of information and opinion is integrated into our society. This book is recommended for those looking to properly understand how cultural mass-markets come to be and shape our social and monetary lives.
“Programmatic buying” uses segmentation, tracking, behavior, and contextual bidding to mine general bulk ad inventory for targeted inventory results for a lesser charge. Author Dominik Kosorin provides a deep explanation of this process. The book also describes differences between first-party and third-party tracking as well as contextual, semantic, behavioral, and look-alike retargeting. It covers programmatic TV, programmatic native, and programmatic video and audio ads as well. As opposed to other marketing strategy books, is recommended for marketers with a few years’ experience in the advertising industry.
Social media marketing is defined by user-generated content and dialogue versus the traditional push marketing of offline and digital. It is essential to combine these two elements to make social success. This book covers content marketing and Facebook, Twitter, Google+, Pinterest, Snapchat, Instagram, and LinkedIn platforms in detail. It also touches on the tier-2 platforms: Spotify, Tumblr, Vimeo, Periscope. Every chapter section includes summary bullet lists. This is recommended for full-time social media marketers.
This book is specifically targeted towards marketers intending to integrate webinars as a key component of their business’s campaigns. The book’s chapters are structured around seven primary alliterative points: Perspective, Plan, Promote, Present, Power Position, Pitch, and Partner. Through these seven points, author Sherri Rose explains how to create a successful webinar program, and keep viewers engaged, numbers growing, and regulars returning. Effective webinars can help seal deals that vault businesses into fantastic deals, and this book intends to supply marketers with the best approach possible.
The premise of the book is that marketers make a change by creating pressure leading to new opportunities. Author Seth Godin notes that marketers’ job is to select a story, stick with it, and repeat with consistency. The book reminds us that over-reliance on ad spending is not often tactful or successful. Godin goes on to review and assess many tactics used in marketing with a heavily critical eye aimed to reach those looking to truly succeed and flourish within the field.
In this book, author Nicholas Webb shows how the most successful marketers intensely research what their clientele wants and need above all else. Webb simplifies the oft-complexified world of digital marketing into two simple questions: what do your customers love, and what do they hate? Fostering custom-tailored and unique customer journeys are key to standing above the competition. Keep up with the constantly-shifting internet-era needs and desires of your clientele to find unprecedented success – that is the mission statement of this book.
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