The editors at Solutions Review have compiled a list to spotlight some of the best social media marketing courses and training programs that social media managers and professionals can take on Coursera’s online learning platform.
Social media marketing is in a nearly constant state of evolution. As new platforms gain traction and best practices come and go, marketers must ensure they’re informed of every foundational and emerging platform’s best and brightest social media marketing techniques and tools. Professional and entry-level social media marketers alike can equip themselves with the skills and insights to create and manage successful, agile social media campaigns with social media marketing courses.
With that in mind, our editors have compiled a list of the best social media marketing courses available on Coursera’s online learning platform. The classes are listed in alphabetical order.
The Best Social Media Marketing Courses Available on Coursera
OUR TAKE: This intermediate-level course can help active marketing professionals understand how content marketing and social media can work together to drive an audience to the correct pages.
Description: Offered by UC Davis, this social media marketing course is included in the University’s Search Engine Optimization (SEO) Specialization program but can also be taken independently. The standalone training program is best suited for intermediate marketers with around two years of experience and can be completed in approximately eighteen hours. Topics covered include influencer marketing, social SEO strategies, social media content marketing, demographic assessments, audience engagement best practices, and more.
OUR TAKE: Social media is a crucial tool in every marketer’s toolbelt, but it can also backfire if misused. If you want to better understand social media communities, user identities, and how to navigate them, this course can help.
Description: As valuable and widespread as social media is, there are plenty of pitfalls that have the potential to damage a company’s brand seriously. Before a company invests in a social media marketing strategy, it must educate its marketers on the good, bad, and ugly sides of social media. From the University of Sydney, this course is taught by Dr. Jonathon Hutchinson and covers fundamental concepts around social media. These include online identities, how social media intersects with public and private spheres, the differences between networks and communities, social media user sentiments, and social media data analytics.
OUR TAKE: Available via Coursera’s Project Network, this two-hour training course will help you learn how to start marketing your small business on Facebook without paid advertising.
Description: This compact training course is designed to help small businesses learn how to market their brand on Facebook without investing in paid advertising. As a free, guided project available on the Coursera Project Network, learners can learn about creating an optimized Facebook account, leveraging Facebook groups, constructing an actionable Facebook marketing plan, attracting high-value customers to their brand, and more. The hands-on program is geared toward users who already have some marketing experience but need to learn more about marketing a small company with the particular toolset offered by Facebook.
OUR TAKE: Tracking and analyzing your social media data analytics can be a challenging skill to learn independently. With this intermediate-level course, you can equip yourself with the insights and tools you need to get the most value from your social media analytics.
Description: Marketers who enroll in this course can expect to learn about utilizing Application Programming Interfaces (APIs), collecting data from various social media platforms, and processing that data with methods like correlations, regression, and classification. Other topics and skills covered in the approximately thirteen-hour course include structured data, Python programming, R programming, sentiment analysis, data visualizations, statistical analysis, etc. The training is offered via the University of Washington and is taught by Dr. Chirag Shah.
OUR TAKE: Learn how to create compelling social media posts, set up a content calendar, moderate posts, analyze data, develop your brand, and grow your audience with this training course from Meta.
Description: While this course is part of Coursera’s Meta Social Media Marketing Professional Certificate, marketers can also take it independently. The program is geared toward beginner-level social media marketers and consists of approximately twelve hours of video lectures, readings, and quizzes. Topics covered in the course include managing a social media presence, creating social media accounts for a business, developing a brand identity, managing content calendars, assessing social media content performance, and more. Students are recommended to have taken the introductory course in Meta’s certification program, but it’s not a mandatory prerequisite.
OUR TAKE: Visual media is one of the best tools in your social media content marketing strategy. This course will help you learn how to use the Canva platform to create visuals that capture your audience’s attention.
Description: Offered by the Coursera Project Network, this training course will teach marketers how to use Canva’s features and use them to create social media visuals for platforms like Twitter, YouTube, and Facebook. The class is beginner-friendly and uses a split-screen video format to help learners practice their skills alongside the video lecture.
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