With the current all-digital scope of the business, the best courses for digital marketing are perhaps at their most relevant and necessary.
When an organization begins its journey into digital marketing, it is essential to know what the best digital marketing courses available are. The right training courses will allow a team to succeed and thrive in digital marketing in a wide array of specialties. The skills taught by the best digital marketing courses go beyond the basics but dive into the specific skills and facets needed to stand out. With the current all-digital scope of the business, these courses are perhaps at their most relevant and necessary.
That is why our editors have compiled a list of the best digital marketing training courses. A variety of resources known for their reputation and success have been featured in this list. For ease of access, we have included these courses in alphabetical order. For further guidance on the digital marketing landscape, be sure to review our list of the top 13 best digital marketing books you should read.
Description: This is a bundle of 23 courses by Udemy that focus on a plethora of aspects integral to digital marketing. With a focus on social media, this class focuses on the modern scope of marketing and how it can be applied to all forms of business: whether you are a marketer, business owner, or YouTube personality. The bundle includes a wide range of on-demand video content, articles, and resources to help keep education running at an interactive level. This also allows students to learn and improve at their own pace.
Description: A full-length learning experience aiming at those looking to pursue a career in digital marketing after a college education. While there is a focus on platform-specific skill honing, a more general understanding of the digital marketing ecosystem at large is introduced and provided. From marketing fundamentals and search engine optimization to metric analytics and content strategy, a wide array of essentials are covered in this system. Udacity also offers a self-study model of this Digital Marketing Nanodegree program for those looking to engage with the program on a more adjustable schedule.
Platform: Simplilearn Advanced
Description: An all-in-one service intended to guide marketers from newcomers to experts in the field of digital marketing. The course is meant to be completed over roughly six months, at about ten hours a week. Instructors guide students through an advanced education on digital marketing, including coverage of topics like SEO, content marketing, social media, PPC, and digital analytics. Dozens of essential marketing tools are reviewed in this course. Planning, managing, and executing campaigns is the primary goal of this lengthy, in-detail curriculum.
Description: A comprehensive beginner-level course offered by the University of Illinois at Urbana-Champaign. Aimed at those with no experience, the service covers crucial topics like marketing analytics, social media marketing, digital media formats, and industry-essential tools. Pre-recorded videos and reading materials lead students along with the courses. Quizzes and a major project act as goal points throughout the four-to-six week curriculum. A seven-day free trial is available for this course.
Description: This is an analytics course that aims to assist newcomers in the field present a basic general knowledge of marketing analytics in the digital world. It is a free four-to-six hour course made with not only the intent to give newcomer teams a general 101 of marketing knowhow but for those between careers to prove skill sets to potential employers. The course concludes with a seventy question final examination. A Google Academy for Ads account is required to complete the course.
Description: A widespread resource for digital marketers of all skill levels. There are a total of seventeen certifications available through Hubspot Academy, with multiple lessons in each category. The entire Hubspot Academy collection is available for free, but external paid-for tools are required for some of the more advanced courses. A plethora of courses of all sizes and lengths are available for the specific needs of digital marketers from all levels of expertise and demands.
Platform: LinkedIn Learning
Description: This LinkedIn-based course is set up on a monthly subscription basis to LinkedIn Learning and is intended for newcomers to digital marketing. The course is focused on business strategy and how to apply the most prominent tools of the trade to digital marketing into your team’s marketing campaigns. The course also helps team members decide what tools might be best for their organization’s goals while giving an educational overview of the general ecosystem of the marketing world.
Platform: Digital Marketing Institute
Description: This course is a part-time, two-year program that provides an incredibly in-depth experience and a level of expertise in digital marketing. The digital marketing course is split into two major parts. Part I of the program is sixty weeks in length, reviewing ninety hours of material including video seminars and downloadable slides. Two 5,000 word assignments complete the first part of the program. Part 2 is a 52-week program supported by mentors in the field culminating in a 15,000-word thesis.
Platform: Rutgers University
Description: Rutgers University offers a two-plan course for those looking to extend their education on digital marketing past a college level. The first, class-based option is a single-week program meant to focus on accelerated learning of focused skillsets and tools. The second, self-paced option is a 12-week program meant for learners of all paces. Classes are available at many points digitally throughout the year. Self-pacing is available at any time.
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