Solutions Review has provided this list of the best open-source email marketing software solutions chosen for accessibility and feature listings.
Many modern-day marketing strategies are done primarily or entirely through email communications. To succeed, many businesses depend on reliable automation and consistency from the best open-source email marketing software solutions.
These email marketing tools allow businesses to keep on top of the needs of the current marketing climate and empower them with the customization and approachability they need to make personalized, unique experiences for their clientele. But not every company has the capacity to outfit itself with a comprehensive marketing solution, which is where the value of an open-source solution can come into play.
With all of that in mind, the editors at Solutions Review have compiled this list of the best open-source email marketing software solutions on today’s market. These solutions were chosen by accessibility, customization, and features. The selected software choices can be applied to a wide variety of businesses.
All options have been listed below in alphabetical order.
The Best Free And Open-Source Email Marketing Software Solutions
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GNU Mailman serves as a very convenient starter software for email marketing automation. Although the UI is very basic, its feature list is not. GNU Mailman subscriber management system enables users to automate and schedule responses and emails to subscribers according to their businesses’ needs. The bounce management feature helps in avoiding delivery and response issues. GNU Mailman has an extensive message archive system as well. Lastly, GNU Mailman is integrated alongside Google Analytics, which helps keep track of responses and issues daily.
ListMessenger may be one of the more simple and accessible email marketing tools, but being simple does not make it devoid of an array of features. It has a wholly automated subscriber management system. ListMessenger has a vast message archive system, making it easy to manage similar responses and alerts. Subscriber history enables tracking of vital information and helps compose messages and campaigns accordingly.
MailChimp is an advanced email marketing software solution for businesses of all sizes. It is highly customizable, and users can personalize the dashboard according to their needs. The response and alert systems are automated, with which MailChimp starts sending bulk responses to comparable sets of subscribers. Its ad management feature enables advertising over various platforms, notably Google and Facebook. MailChimp is integrated with Google Analytics which helps track responses and subscribers daily.
Mautic is an email marketing software specifically aimed at small to medium-sized businesses. It has a wide range of features that automate almost all advanced functions and enable seamless functioning. The response system and task management systems are 100% automated. All of Mautic’s searches can be automated and tracked for convenience. The solution is integrated across almost all major platforms and is mobile-friendly, making it highly convenient.
OpenEMM, now a part of AGNITAS, is a simple, customizable email management system. Its UI is very fluid and user-friendly. It has a great bounce management system, which helps keep errors minimal. Email and link tracking help your team keep track of regular responses and alerts from subscribers. OpenEMM can import and export data and manage a massive database regarding users and subscribers. Finally, it can also help users script and personalize emails in context with the user’s needs.
pHpList is an email marketing software tool that allows seamless integration over a broad range of platforms. It is very scalable and can be used by businesses of any size. Its response and alert systems are automated, making this product very time-saving. It has a subscriber management system that helps sort, adapt, and respond to subscribers according to their activity. pHplist is fully integrated with Google Analytics, keeping you in the loop with overall activity daily.
SendBlaster is a highly customizable email marketing software tool. Users can personalize the dashboard, regular activities, and actions of the software according to their unique needs. The layout and the templates of emails can be edited and framed to your team’s needs. SendBlaster has a massive database of templates categorized according to events, responses, and subscribers. It has a very convenient campaign management system. This helps plan scheduled email and ad campaigns when needed.