The editors at Solutions Review have compiled this list of the best email marketing automation training and online courses to consider if you’re looking to grow your team’s skills.
Email marketing is one of the oldest and most reliably valuable tools out there. Even as social media continues to take ownership, email outreach remains a fundamental piece of the marketing world, especially regarding the added capabilities of email marketing automation. With automated email campaigns, companies can create personalized messages for prospects and customers alike that carry them through the sales pipeline without requiring hours of manual work.
If you want your company to get the most value from its email marketing automation capabilities, you’re going to want to equip your team with the education they need to feel at home with the software. With that in mind, our editors have compiled a list of the best email marketing automation training and online courses for anyone looking to expand or fine-tune their email marketing automation. Click on the GO TO TRAINING link to learn more about each course and register.
Note: The email marketing automation training and online courses are listed alphabetically by the online learning platform.
The Best Email Marketing Automation Training Courses
Course Title: Email Marketing: Drip Campaigns
OUR TAKE: Designed for beginner and intermediate students alike, Sam Dey’s course will show you how to run an automated email campaign and meet customer needs successfully.
Provider: LinkedIn Learning
Description: A properly executed email marketing campaign can help your company build trust with its entire customer database. Sam Dey is a consultant, entrepreneur, and instructor specializing in digital marketing strategies and training. His course is geared toward learners of beginner and intermediate email marketing experience. It covers important topics like lead nurturing, drafting effective emails, sales funnel optimization, email marketing reporting, retargeting, and other strategies.GO TO TRAINING
Course Title: Lead Generation Sales Funnel + Email Marketing Automation Masterclass
OUR TAKE: Instructor Sivakumar Kannan’s course is broken into 17 short lessons and will help entrepreneurs, marketers, and startups understand the basics of sales funnels and how to implement them.
Description: This course is designed to help entrepreneurs, digital marketers, startup owners, and freelance marketers understand, implement, and software like email automation systems and lead generation sales funnels. Across the 17 included lessons, instructor Sivakumar Kannan will teach users to create landing pages, email opt-in forms, thank you pages, email marketing lists, auto-responder emails, sales pages, and more.GO TO TRAINING
Course Title: Marketing Automation & Email Marketing for Beginners
OUR TAKE: This hour-long course is taught by “serial entrepreneur” Mauricio Rubio and is designed to introduce learners to the foundational principles of marketing automation and email marketing
Description: If you’re an entrepreneur, employee, teacher, blogger, or anyone who wants to become familiar with the basics of email marketing and automation, this course is here to help. In addition to marketing and email automation fundamentals, the course also outlines how learners can utilize those tools to drive revenue and maintain their company’s marketing success.GO TO TRAINING
Course Title: ActiveCampaign Email Automation Masterclass
OUR TAKE: Professional educator and writer Sarah Cordiner has developed this course to help students learn the skills they’ll need to get the most value out of ActiveCampaign’s email marketing automation capabilities.
Description: ActiveCampaign is a customer experience automation platform (CXA) designed to automate and customize a company’s marketing efforts. Taught by Sarah Cordiner, a professional educator and best-selling writer, this 3-hour course will teach you to set up an ActiveCampaign account, edit and format your emails, create targeted email campaigns, develop email automation sequences, create pipelines and deal stages, and more.GO TO TRAINING
Course Title: Email Marketing Automation Masterclass Beginner to Advanced
OUR TAKE: Designed for beginners and experienced marketers alike, students taking this course can expect to learn the basics of setting up an email platform, building email lists, analyzing performance, and more.
Description: This course contains a full 9 hours of on-demand lessons covering everything from the very basics of email marketing automation to more advanced techniques. Students will learn how to interpret email metrics, build email lists, develop successful email campaigns, take advantage of email automation, use advanced integrations, optimize and test their email strategies, outline the anatomies of high-performing emails, and much more.GO TO TRAINING
Course Title: Email Marketing: Sales Automation for E-commerce
OUR TAKE: Learners who sign up for this 2-hour course can expect to learn how automation can improve their sales efforts and the secrets to creating emotionally engaging content that speaks to their audience’s needs.
Description: This course is geared toward e-commerce business owners that want to learn how to automate their sales efforts and develop relevant content that speaks to their audience’s needs. Other topics covered include the psychological triggers your emails should be aware of, a framework for developing email marketing campaigns, and the best automation tools you should know about.GO TO TRAINING
Course Title: 5 Email Marketing Automations Every Business Needs
OUR TAKE: With 10 years of experience in the email marketing world, instructor Daniel Miller will educate learners with the basic tools and know-how they need to become comfortable using email marketing automation in their business.
Description: This 2-hour course is geared toward business leaders looking to become familiar with email marketing automation and learn how to use lead nurturing automation to create lasting customer relationships, automate business processes, and identify the most important automation tools for any industry.GO TO TRAINING
NOW READ: The Best Marketing Automation Books You Should Read or The Best Marketing Automation Training and Online Courses
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