No matter the industry, no matter the market, and no matter the size of the organization, every business can benefit from a good marketing automation tool. But tools are best suited for different tasks, and solutions are the same. Every company is a different beast and needs a unique solution to fulfill its marketing needs. Luckily, there are more than enough solutions to suit businesses of all needs and sizes. Below you can find a collection of some of the best vendors for SMBs.
The SaaS platform is a great benefit and value to its small business customers. Rolling eight solutions into one platform, ActiveCampaign focuses on the foundational functionalities of automation: email automation, multichannel marketing, social analytics, and lead behavioral tracking. The ideal automation solution saves your marketing team time, and ActiveCampaign covers all of the most time-consuming marketing tasks. A good way to assess the value of a solution is to measure the time it saves you, and ActiveCampaign is sure to hold a lot of value for your SMB.
A vendor that works well at both enterprise and SMB levels, Hubspot’s marketing hub offers users an automation experience commensurate with some of the most high-end in the market, but also come with something a little extra. In addition to their paid marketing and sales automation platforms, Hubspot also offers a CRM solution absolutely free of charge. As some may know, CRM and marketing automation are two very connected technologies; the peanut butter and the jelly of business solutions, if you will. For a company on a budget, getting two high-performing solutions from the same vendor for the price of one is a prospect that’s almost too good to pass up.
Not every SMB has a vast marketing team playing the field. Some organizations may have as few as one marketer. For those types of companies, there’s Infusionsoft. The vendor only offers one user account in the base product and provides a centralized, easy to pick up, view of customer data. And if it’s not simple enough users are given access to an onboarding representative to assist in the adoption of the solution. Their reporting and analytics offerings are designed to help users either accentuate their efforts, or course-correct misguided attempts.
Texas-based OutboundEngine is the solution for SMBs looking to uncover more quality leads at a faster pace. The solution isolates the most interested and engaged individuals and lists them to your marketing team as the highest value leads. After the list is generated, email and social campaigns are a small matter and easily carried out. OutboundEngine also marks particularly engaged customers as potential targets to request reviews from.
As a pretty standard email marketing solution, MailChimp performs some of the most basic forms of marketing automation. The overall solution may not offer as much as others in the market, but it works ideally for smaller businesses in a B2C space. As an added bonus, MailChimp is one of the most easily integrated programs available. Almost every CRM solution offers some sort of MailChimp integration, which on its own increases its value.
These solutions are not the only options for small businesses. Marketo, Pardot, Eloqua, and more all are viable options for that market. But all the viable solutions are too numerous to list and the price points are likely too high to be logistically plausible for organizations in a small business context. When it’s all said and done, only you can decide which solution is best for your marketing efforts, we’re just here to help.
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