[VIDEO] Solutions Review Explores: What is Marketing Automation?
The editors of Solutions Review are pleased to announced the first episode of our YouTube series “Solutions Review Explores” on marketing …
Marketing Automation
Keap Unveils New CRM Products and Marketing Automation Features
In a recent press release, Keap announced a new product lineup of CRM and marketing automation software intended for small businesses. These products are known …
Common Marketing Automation Mistakes Your Business Might Be Making
Marketing automation is a great tool that should be taken advantage of by most, if not all, marketing departments. There are a variety of benefits to using …
Sendinblue Unveils New CRM, Marketing, and Advertising Capabilities
Sendinblue has announced a completely new revamp of their website, logo, and public presentation. In addition to its appearance change, this vendor is …
Four Digital Marketing Certifications for Marketing Automation Users
Marketing leaders seek employees with interesting and advanced skillsets. They want folks who know the field and can demonstrate that they know it on a routine …
A Condensed Introduction to Marketing Automation Analytics
Marketing automation analytics helps marketers measure the success of their campaigns. It is also the process of taking data gathered from leads and displaying …
10 Must-Have Marketing Automation Software Features
There are many marketing automation solutions on the market, and they all come with various features. Some features are standard; others are more specialized …
A Condensed Guide to Marketing Automation Integration
As a marketer, you want to ensure that every tool you’re using has an essential function and can work well with the others. If even one of those tools …
Here’s How to Improve Your Marketing Effectiveness by Nearly 40 Percent
Holidays are always big opportunities for marketers, but Valentine’s Day isn’t usually the holiday that comes to mind when discussing that fact. …
Privacy in Marketing Automation: What You Need to Know
Last week, Zeta Global appointed Ben Hayes to the position of Chief Privacy Officer. In his capacity as CPO, Hayes will oversee the protection of both …