Four Digital Marketing Certifications for Marketing Automation Users
Marketing leaders seek employees with interesting and advanced skillsets. They want folks who know the field and can demonstrate that they know it on a routine …
Marketing Automation
A Condensed Introduction to Marketing Automation Analytics
Marketing automation analytics helps marketers measure the success of their campaigns. It is also the process of taking data gathered from leads and displaying …
10 Must-Have Marketing Automation Software Features
There are many marketing automation solutions on the market, and they all come with various features. Some features are standard; others are more specialized …
A Condensed Guide to Marketing Automation Integration
As a marketer, you want to ensure that every tool you’re using has an essential function and can work well with the others. If even one of those tools …
Here’s How to Improve Your Marketing Effectiveness by Nearly 40 Percent
Holidays are always big opportunities for marketers, but Valentine’s Day isn’t usually the holiday that comes to mind when discussing that fact. …
Privacy in Marketing Automation: What You Need to Know
Last week, Zeta Global appointed Ben Hayes to the position of Chief Privacy Officer. In his capacity as CPO, Hayes will oversee the protection of both …
7 Automation Vendors to Consider for Enterprise Marketing
Imagine you’re on the marketing team at an enterprise company. You’ve got to deal with hundreds, maybe thousands, of leads in an average week, …
How To Effectively Automate Your Small Business Marketing
There’s a lot to be said about marketing automation and how varied its uses are. Some may think from a cursory glance at our site that solutions with …
Top 5 Vendors that Offer Both CRM and Marketing Automation
If you’re reading this, odds are you’ve already looked at or maybe even invested in at this point. You’ve read the articles, you know the …
Why You Need Marketing Automation and CRM Solutions
Customer Relationship Management, or CRM for short, is widely regarded as a tool sales teams can leverage to ensure a qualified lead becomes a sale and sales …