Email automation tools are an important marketing strategy for a variety of businesses, especially retailers and companies that sell directly to customers. But it can be tricky to balance the various aspects of an email campaign: attractive design, concise and informative copy, purchase and social media links, and much more. With email automation tools, your organization can handle a larger amount of information, and take advantage of a large variety of helpful and innovative features. Things like real-time reports, A/B split tests, social media integration, landing page creation, and much more. Email automation tools allow you to create marketing resources without requiring web development or other technical knowledge. If your company is looking for a new automation tool, here are 8 to consider.
Robly utilizes AI technology that sends individual emails based on when your subscribers are most likely to be checking their inboxes. As your campaigns progress, you can use A/B testing to optimize your content, mobile-responsive templates, exit-intent pop-ups, and device-specific reports. Robly also offers social media tools that allows you to share their emails on social media networks like Facebook and Twitter. Users have access to 24/7 customer support, and can email, chat, or call customer service agents. Robly guarantees their tools will generate 50% more email opens within the first three months, or they will refund you.
GMass lets users send mail merge campaigns with automatic follow-up emails through Gmail. GMass can connect to other Google tools like Google Sheets, which allows you send documents, files, photos, and other attachments to any of your email campaign recipients. Users have access to Gmail’s all-encompassing search feature and can quickly find messages containing recipients that you want to contact; search by subject, word, size, date, and other filters to create a variety of lists. Other features include analytics, behavior-based campaigns, reply management, unsubscribes, and more.
OM3 is an email marketing automation platform that allows you to create personalized mobile email campaigns. You can segment and score your contacts, while creating targeted emails with a simple drag-and-drop interface, no HTML experience required. Optimize your performance with A/B and MVT testing, and OM3 automatically selects the better perfoming campaign for future emails. Inbox previews display what your email will look like across various platforms, and the spam checker makes sure your content won’t be filtered in the wrong direction. Other features include landing page and survey creation.
Moosend is an email marketing solution used by thousands of businesses around the world. Track performance with real-time reports and advanced campaign performance reports. Segment email lists and communicate with different customers in different ways, increasing your open rate, click through rate, and ROI. Customers also have access to a variety of integrations through Moosend’s own API and API wrappers. Moosend offers a sliding scale pricing model. Free version users can send unlimited email campaigns to 1,000 subscribers each month.
ExpressPigeon is an email automation tool with a wide variety of features and integration possibilities. Its unique email editor allows users to embed a Google Map into their email templates, which gives your contacts clear directions to your event or physical location. Other features include transactional messages, contact management, autoresponders, subscription forms, and deliverability. Automation workflows based on conditional triggers will perform dynamic segmentation and send notifications based on various completed events.
Emercury is an email marketing automation platform focused on empowering small businesses. Users can create email campaigns with their custom template editor, or more tech-savvy professionals can use Emercury’s HTML editor. Automate single response messages based on a variety of factors, such as added date, opened, or link clicked. Organizations that want access to analytics and reporting can track real time stats on delivery, bounces, opens, clicks, complaints, and much more. Track based on CPC or CPA, or use Google Analytics.
Sendpulse is a versatile marketing platform that is easily customizable. Sendpulse features a visually intuitive drag-and-drop email editor that doesn’t require technical or HTML knowledge. Users also have access to automation workflows, subscriber rating, email personalization, subscription forms, and more. This vendor features a sliding price scale based on the number of subscribers that your organization wants. The free version allows users to send unlimited emails to 2,500 subscribers each month.
Mailigen is an email marketing automation tool focused on creating a human, customer-centric marketing process. Their software features behavior-based automation, sending different messages and emails to customers based on their previous interactions with your organization. To create email campaigns, users can use pre-designed templates or order a custom design to fit individual business needs. With a variety of integration and API possibilities, multi-user accounts, real-time reporting, premium services, and other features, Mailigen is a good pick for any business.
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