15 of the Top Email Automation Tools Your Business Should Be Using
The editors at Solutions Review have compiled the following list to spotlight some of the best email automation tools companies should consider using in their marketing strategies. Solutions Review participates in affiliate programs and may make a small commission from products purchased through this resource.
Email is one of the oldest and most essential digital marketing tools in a company’s arsenal, and for good reason! Email marketing allows companies to create a customizable experience that appeals to a broad audience of consumers and empowers them to develop campaigns that nurture target audiences down the sales funnel with personalized messaging. However, manually managing these campaigns can be challenging and time-consuming, which is why email automation tools have become a crucial staple in a marketer’s tech stack.
With that in mind, Solutions Review editors compiled the following list to spotlight some of the top-rated email automation tools and platforms in the marketplace. Our editors gathered this information via online materials, reports, product demonstrations, conversations with vendor representatives, and free trial examinations.
The Email Automation Tools Your Business Should Consider Using
Description: ActiveCampaign provides email marketing, marketing automation, CRM, and Sales Automation solutions to clients across industries. Its Customer Experience Automation (CXA) platform has email marketing, marketing automation, CRM, and sales automation solutions for businesses across industries. For example, its email marketing functionalities can help teams send targeted emails based on specific triggers, develop campaigns with a drag-and-drop email designer, personalize their email content with up-to-date contact information, create email sequence maps, use AB/tests to track email metrics, and more.
Description: Brevo, previously Sendinblue, is a marketing platform with email marketing, SMS marketing, CRM, and marketing automation. The company’s email capabilities enable users to create professional newsletters, custom forms, content fields, and email campaigns that track open rates, clickthrough rates, deliverability, and other relevant data. Additionally, its email automation tools can enable users to automatically segment contacts according to pre-defined attributes, welcome new contacts with automated welcome emails, track interest with automatic lead scoring, personalize content with customer behavior data, and more.
Description: Cakemail is an email marketing software designed to help companies and developers manage contacts, improve customer relationships, create personalized email communications, generate analytics, track activities, and send transactional emails with its SMTP service or Web API. Email marketers can also use the software to build custom automations that send targeted messages to relevant audiences, automatically tag contacts based on interaction, and track data around how many people triggered an automation, what conditions they met, and how many were sent an email.
Description: Constant Contact works with small businesses, non-profits, and individuals across various industries by providing them with the marketing tools they need to build their brand, attract customers, and improve their online business. With Constant Contact’s AI-powered marketing automation capabilities, email marketers can create custom automation flows to engage with contacts over time, streamline email campaigns with plug-and-play templates, analyze campaign performance, and use ActiveCampaign’s AI Content Generator to craft custom, targeted messages in less time.
Description: EmailOctupus is a low-cost email marketing solution for small businesses and independent users across markets. The platform provides users with email marketing templates and tools to help them create time-based drip email sequences. Its automation functionalities allow marketers to send new subscribers custom welcome emails, reach potential customers when they’re most engaged with their brand, nurture new subscribers with if/else conditions, use EmailOctupus’ visual automation editor to create custom sequences, segment subscribers into target audiences, and more.
Description: Emercury is an email marketing automation platform focused on helping small businesses capture targeted leads, convert them into customers, build email newsletters, set up triggers based on audience behaviors, and develop an automated sales funnel. Additional features include a drag-and-drop template editor, a form builder, audience segmentation, automated A/B testing, ECMP reporting, delivery management, clickthrough rate tracking, email content scoring, autoresponders, and branded URLs. The company also offers several managed services, including email marketing audits, automation mapping, email coding, and more.
Description: Freshworks provides business software solutions designed to be ready to go right “out of the box.” For example, with Freshmarketer, the company offers a purpose-built marketing CRM for e-commerce businesses. The platform includes capabilities for marketing automation, personalized multichannel engagement, customizable email templates, and various email automation tools for onboarding new sign-ups, nurturing leads with custom content, re-engage dormant contacts, driving purchases with cart abandonment emails, setting up transactional emails, and improving customer retention with post-purchase outreach.
Description: GetResponse offers customizable and straightforward marketing solutions to help small and large organizations grow their audience, engage with customers, boost sales, and optimize their brand. Its email marketing functionalities include autoresponder emails, newsletters, transactional emails, an OpenAI-powered email generator, a drag-and-drop creator, automated campaigns, automatic welcome emails, A/B testing, comprehensive email marketing performance reports, and dedicated email sequences for upselling, cross-selling, and other scenarios.
Description: Keap is a CRM and marketing automation solution provider for small businesses and entrepreneurs. The company’s email marketing software is designed to help users convert leads with easy-to-build emails, CRM, sales pipelines, automation, curated templates, segmentation, A/B testing, analytics, integrations, and reporting. Additionally, its email automation capabilities allow marketers to combine email templates, nurture leads with easy-to-setup automation sequences, track campaign effectiveness with at-a-glance reports, send welcome emails, and automatically segment leads based on their interactions with a brand.
Description: MailChimp is a comprehensive marketing platform with a detailed list of features, including email campaign functionality, shopping cart notifications, reports, A/B testing, and more. For example, its automation capabilities can make it easier for email marketers to design journeys that nurture customers toward a purchase, trigger automated based on pre-defined data points, promote cross-sell opportunities, optimize campaigns with data-driven split tests, drive open rates with personalized content, and improve repeat business with a library of fully customizable, pre-built automation journeys.
Description: Moosend is an email and marketing automation solution used primarily by worldwide travel, agency, e-commerce, SaaS, and publishing companies. The platform’s email marketing features include campaign performance tracking, descriptive workflow steps, e-commerce integrations, audience management, subscription forms, and other AI-powered tools to help marketers improve their processes and audience engagement. Marketers can use these tools to create scalable, automated workflows and triggers that send personalized emails to customers at critical times in their buying journey.
Description: Pipedrive provides a clean, intuitive, and interactive CRM tool to help sales professionals manage leads, track communications, automate tasks, measure performance with detailed metrics, and improve sales processes. It also offers an email marketing suite equipped with marketing automation functionalities. These enable Pipedrive users to trigger emails to be sent out automatically based on changes to their CRM data, stay in constant contact with leads via autoresponders, craft automated drip email flows that keep sales prospects engaged, and more.
Description: Robly is a growing technology company that provides small businesses with the automation tools they need to market themselves online and grow their brand. Its email marketing platform uses automation and artificial intelligence (AI) technologies to analyze user behavior, deliver campaigns to customers when they are most likely to engage, get more email opens, improve deliverability, use A/B testing to identify what strategies are working, automatically segment users based on behavior, create custom email templates, track data trends in real-time, and integrate with other leading software platforms, including WordPress, Shopify, Salesforce, and more.
Description: SendPulse is an “all-in-one” automation platform specializing in email, SMS, and chatbot marketing. Its email-specific features include campaign management, transactional emails, subscription forms, campaign analytics, automation tools, and a drag-and-drop builder that doesn’t require technical or HTML knowledge. Those automation tools can help email marketers nurture leads through the sales funnel, automatically send messages when trigger conditions are met, analyze campaign effectiveness, add chatbot auto-replies to automated workflows,
Description: Zoho is a multinational company specializing in software development, cloud computing, and web-based business tools across business categories. With Zoho Campaigns, organizations can create responsive email designs, customize their messaging, launch automated workflows with a drag-and-drop builder, and connect with new customers. For example, the platform’s automation capabilities let users develop personalized, behavior-centric email sequences for everything from onboarding to nurturing, re-engagement, retention, and more.