Marketing Automation Buyer's Guide

Top MarTech News for January 2022, Featuring Updates From ActiveCampaign, Salesforce, Maropost, and More

MarTech News for January 2022

The editors at Solutions Review have compiled a list of the top MarTech News for January 2022, featuring updates from companies like ActiveCampaign, Salesforce, Acquia, Maropost, and other companies in the CRM and marketing automation marketplaces.

Keeping tabs on all the most relevant MarTech news can be a time-consuming task. As a result, our editorial team aims to provide a summary of the top headlines from the last month, in this space. Solutions Review editors will curate vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy news items.

Top MarTech News for January 2022

Acquia Announces New Retail Machine Learning Models for Customer Data Platform

As part of NRF 2022, an event for the retail industry, Acquia announced retail-specific machine learning models for its Customer Data Platform (CDP). The new Acquia CDP features include a “market basket” model for driving digital commerce conversions with strategically bundled products and marketing campaigns built on customer behavior data. Companies can use these tools to visualize campaign performance throughout their funnels and understand the ROI of those campaigns.

ActiveCampaign Releases New Growth Accelerator Apps

In early January, ActiveCampaign announced the launch of several new Growth Accelerator Apps to help users improve the way they automate events, data storage, surveys, direct mail, and other efforts. The new Growth Accelerator Apps include Sendoso, a tool for sending and automating direct mail; Snowflake, a marketing data automation platform; Delighted, an automated customer feedback survey tool; and Magento, an e-commerce automation solution.

Maropost Acquires Retail Express for $55 Million

Maropost announced in mid-January that it had acquired Retail Express for $55 million in total considerations. Retail Express is an Australian and New Zealand software provider for mid-market and enterprise-level retail companies. The platform includes point-of-sale (POS), order fulfillment, inventory management, and reporting features. The acquisition will help Maropost continue to expand its platform with the functionalities commerce merchants need to manage their core tech stack from a single platform.

Salesforce Reveals New Digital Intelligence Tools for Connecting Marketing and Commerce Data

Salesforce announced the release of new digital intelligence tools designed to help companies connect their commerce and marketing data and provide additional insights into customer relationships, ROI, and revenue data. The new integrations include Datorama and Tableau Connectors to help e-commerce professionals and marketers better understand the relationship between marketing campaigns and sales, equip them with a new out-of-the-box data model, and more.

Upland Software Announces its Acquisition of Objectif Lune

Upland Software announced on January 10th that it had acquired Objectif Lune, an enterprise software provider focused on document composition and business communication automation. The acquisition will help Upland expand its global document workflow product library with new capabilities for modernizing paper-based documents for large-volume print production and automated deliveries across email, web, and mobile platforms.

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