What’s Changed: 2019 Gartner Magic Quadrant for Multichannel Marketing Hubs
Analyst house Gartner, Inc. recently released the 2019 version of its Magic Quadrant for Multichannel Marketing Hubs. Multichannel Marketing solutions offer …
Salesforce
What’s Changed: 2019 Gartner Magic Quadrant for Digital Experience Platforms
Analyst house Gartner, Inc. recently released the 2019 version of its Magic Quadrant for Digital Experience Platforms. DXP covers technology that supports an …
7 Automation Vendors to Consider for Enterprise Marketing
Imagine you’re on the marketing team at an enterprise company. You’ve got to deal with hundreds, maybe thousands, of leads in an average week, …
Top 5 Vendors that Offer Both CRM and Marketing Automation
If you’re reading this, odds are you’ve already looked at or maybe even invested in at this point. You’ve read the articles, you know the …
Reporting for Duty: 6 Solutions for Marketing Reporting and Analytics
One of the most invaluable features of automation is the reporting offered by each solution. Like lead scoring, reporting is just one of those features that …
Marketing Data and AI on the Rise, Salesforce Reports
In Salesforce’s recently released State of Marketing report the vendor found the application of AI and marketing data on the rise from last year by …
5 CRM Solutions with the Best Marketing Automation Features
If the world of marketing automation is vast and imposing, then the world of Customer Relationship Management (CRM) is endless and insurmountable. The …
Top 4 Marketing Automation Vendors to Watch in 2019
It’s been said that the only way you can see where you’re headed is to look at where you’ve been. And as we come upon the end of 2018, the …
Marketing Automation Certification: Why and Where to Get It
Everyone likes to think of themselves as experts at what they do, masters of their own domain. But unless you’ve made the evening news with innovations …
Salesforce Acquires Rebel in Play to Improve Email Marketing
CRM software company Salesforce recently announced its acquisition of email marketing firm Rebel. This is being seen across the industry as a major play to …