What’s Changed: 2019 Gartner Magic Quadrant for Mobile Marketing Platforms
Analyst house Gartner, Inc. recently released the 2019 version of its Magic Quadrant for Mobile Marketing Platforms. Mobile marketing platforms are defined as …
Salesforce
Rightpoint Announces Acquisition of Digital Strategy Agency Bowfin
Rightpoint, an independent customer experience agency, has announced its acquisition of Salesforce partner and digital strategy agency Bowfin. Rightpoint …
Key Takeaways from the Forrester Wave for Digital Experience Platforms, Q3 2019
Technology advisory firm Forrester Research has released its latest Forrester Wave for Digital Experience Platforms, Q3 2019. This year’s report …
Key Takeaways from the Forrester New Wave for Conversational AI for Customer Service, Q2 2019
Technology advisory firm Forrester Research has released its latest Forrester New Wave for Conversational AI for Customer Service, Q2 2019. Across almost …
What’s Changed: 2019 Gartner Magic Quadrant for Multichannel Marketing Hubs
Analyst house Gartner, Inc. recently released the 2019 version of its Magic Quadrant for Multichannel Marketing Hubs. Multichannel Marketing solutions offer …
What’s Changed: 2019 Gartner Magic Quadrant for Digital Experience Platforms
Analyst house Gartner, Inc. recently released the 2019 version of its Magic Quadrant for Digital Experience Platforms. DXP covers technology that supports an …
7 Automation Vendors to Consider for Enterprise Marketing
Imagine you’re on the marketing team at an enterprise company. You’ve got to deal with hundreds, maybe thousands, of leads in an average week, …
Top 5 Vendors that Offer Both CRM and Marketing Automation
If you’re reading this, odds are you’ve already looked at or maybe even invested in at this point. You’ve read the articles, you know the …
Reporting for Duty: 6 Solutions for Marketing Reporting and Analytics
One of the most invaluable features of automation is the reporting offered by each solution. Like lead scoring, reporting is just one of those features that …
Marketing Data and AI on the Rise, Salesforce Reports
In Salesforce’s recently released State of Marketing report the vendor found the application of AI and marketing data on the rise from last year by …