Samir Sharma

Samir Sharma

Samir’s focus is to empower business users by enabling informed decision making through data. As principal at datazuum, Samir has the ability to tackle both business and technology challenges. He has 20 years of international experience in the UK, Europe, Africa, USA, all gained from consulting and strategy roles across a variety of sectors – Aerospace & Defence, Government, High End Luxury Retail, Postal, Telecoms. Prior to datazuum, Samir led the decision sciences team for a large organisation where he delivered strategic data driven Business Intelligence & Analytics solutions across all sectors.

Author Most Popular

Revolutionising Business Strategy with AI
Data Analytics & BI

Adopt an SAS-Inspired Data Operating Model to W...

Before I start out, I must say that this post was inspired by Fred Lardaro. In a comment he made on my post yesterday...

Read More
Revolutionising Business Strategy with AI
Data Analytics & BI

Why Data Isn’t a Silver Bullet: The Real Value ...

Me again. Yes I'm talking about the Operating Model again. Many people often tout data as the new something, or the k...

Read More
Revolutionising Business Strategy with AI
Data Analytics & BI

DJs and Operating Models

I've been delivering keynotes and webinars on the Operating Model over the last 3 years. I started writing about this...

Read More
Revolutionising Business Strategy with AI
Data Analytics & BI

Data and AI Strategy for 2025: Time to Ditch Ol...

In my last podcast on The Data Strategy Show, I spoke to Malcolm Hawker and one of the subjects that came up was “min...

Read More
Revolutionising Business Strategy with AI
Data Analytics & BI

Data as a Business Weapon: How Your Competitors...

In 1997 I wrote my thesis on “The Application of Information Warfare to Business Strategy & Planning.” A large pa...

Read More
Revolutionising Business Strategy with AI
Data Analytics & BI

Part 1 - Unreasonable People Doing Unreasonable...

Context This article has been co-written by me and Matthew Small. This is part 1 of a 2-part series. In this first ar...

Read More
Revolutionising Business Strategy with AI
Data Analytics & BI

Stop Building Use Cases in Reverse

I mentioned in a post this week that I would write a longer article that would cover the extent of the problem I see ...

Read More
Revolutionising Business Strategy with AI
Data Analytics & BI

Data Strategy Is Not an IT Problem

I've been thinking long and hard about this, as it's a subject dear to my heart. I've been grappling with this in my ...

Read More
Revolutionising Business Strategy with AI
Data Analytics & BI

The “Data Poverty Trap”

I’ve been thinking about this of late as I continuously have the “value” conversation with colleagues and friends, as...

Read More