Samir Sharma

Samir Sharma

Samir’s focus is to empower business users by enabling informed decision making through data. As principal at datazuum, Samir has the ability to tackle both business and technology challenges. He has 20 years of international experience in the UK, Europe, Africa, USA, all gained from consulting and strategy roles across a variety of sectors – Aerospace & Defence, Government, High End Luxury Retail, Postal, Telecoms. Prior to datazuum, Samir led the decision sciences team for a large organisation where he delivered strategic data driven Business Intelligence & Analytics solutions across all sectors.

Author Most Popular

Why Most Data & AI ‘Best Practices’ Are Just Expensive Mistakes in Disguise
Data Analytics & BI

Data and AI Strategy for 2025: Time to Ditch Ol...

In my last podcast on The Data Strategy Show, I spoke to Malcolm Hawker and one of the subjects that came up was “min...

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Why Most Data & AI ‘Best Practices’ Are Just Expensive Mistakes in Disguise
Data Analytics & BI

Stop Building Use Cases in Reverse

I mentioned in a post this week that I would write a longer article that would cover the extent of the problem I see ...

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Why Most Data & AI ‘Best Practices’ Are Just Expensive Mistakes in Disguise
Artificial Intelligence

Why Causal AI Is Not a Technology Upgrade, but ...

Hanging out with John Thompson, Bill Schmarzo, and Mark Stouse makes my head hurt a lot! These three guys push me to ...

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Why Most Data & AI ‘Best Practices’ Are Just Expensive Mistakes in Disguise
Data Management

Is Data Quality the CIO's AI Dilemma?

I’ve seen and read so many articles on data quality over the last year or so, and of course this is down to the intro...

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Why Most Data & AI ‘Best Practices’ Are Just Expensive Mistakes in Disguise
Data Analytics & BI

Stop Wasting Millions on Data & AI Projects Tha...

Your data & AI strategy looks brilliant on paper, but the moment you try to operationalize it, the gap between St...

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Why Most Data & AI ‘Best Practices’ Are Just Expensive Mistakes in Disguise
Data Analytics & BI

DJs and Operating Models

I've been delivering keynotes and webinars on the Operating Model over the last 3 years. I started writing about this...

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Why Most Data & AI ‘Best Practices’ Are Just Expensive Mistakes in Disguise
Data Analytics & BI

Data as a Business Weapon: How Your Competitors...

In 1997 I wrote my thesis on “The Application of Information Warfare to Business Strategy & Planning.” A large pa...

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Why Most Data & AI ‘Best Practices’ Are Just Expensive Mistakes in Disguise
Data Analytics & BI

The “Data Poverty Trap”

I’ve been thinking about this of late as I continuously have the “value” conversation with colleagues and friends, as...

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Why Most Data & AI ‘Best Practices’ Are Just Expensive Mistakes in Disguise
Data Analytics & BI

Conventional vs. High-Impact Consulting.

A slightly different post from me today. But, nonetheless, I've been thinking about my engagements over the years and...

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