Samir Sharma

Samir Sharma

Samir’s focus is to empower business users by enabling informed decision making through data. As principal at datazuum, Samir has the ability to tackle both business and technology challenges. He has 20 years of international experience in the UK, Europe, Africa, USA, all gained from consulting and strategy roles across a variety of sectors – Aerospace & Defence, Government, High End Luxury Retail, Postal, Telecoms. Prior to datazuum, Samir led the decision sciences team for a large organisation where he delivered strategic data driven Business Intelligence & Analytics solutions across all sectors.

Author Most Popular

Revolutionising Business Strategy with AI
Data Analytics & BI

Start with the Use Case or Don’t Start at All

This article is about why most data initiatives fail, and how to stop wasting time, money, and credibility. I know yo...

Read More
Revolutionising Business Strategy with AI
Data Analytics & BI

Part 1 - Unreasonable People Doing Unreasonable...

Context This article has been co-written by me and Matthew Small. This is part 1 of a 2-part series. In this first ar...

Read More
Revolutionising Business Strategy with AI
Data Management

Accelerating Time to Value Through a Use-Case A...

A data strategy cannot be a static piece of paper that is delivered piece by piece. A data strategy that isn’t connec...

Read More
Revolutionising Business Strategy with AI
Data Analytics & BI

Bridging the "Implementation Gap" in Your Data ...

In 2023 I was asked as an external advisor to review 12 data strategies for companies that had been sitting on the sh...

Read More
Revolutionising Business Strategy with AI
Data Management

What’s Missing in Many Data Strategies Created ...

I've been working in the industry now for over 20 years and I've loved every minute of it! Recently, the area of data...

Read More
Revolutionising Business Strategy with AI
Data Management

Data Strategy Behaviors

According to recent research, while companies are investing in data technology, many are still falling short with the...

Read More
Revolutionising Business Strategy with AI
Data Analytics & BI

Generating AI Use Cases

AI is in full swing and most companies are in thinking mode, rummaging mode or creation mode. Today's post is how to ...

Read More
Revolutionising Business Strategy with AI
Data Analytics & BI

Gut Feeling vs. Data Informed Decision Making

For years decision-making has been a perpetual debate—gut feeling/instinct versus data. Some would argue that experie...

Read More
Revolutionising Business Strategy with AI
Data Analytics & BI

Integrating Business, Data, and Technology Use ...

I often talk about business use cases vs. data use cases. Well today I want to lay out business, data and tech use ca...

Read More