Samir Sharma

Samir Sharma

Samir’s focus is to empower business users by enabling informed decision making through data. As principal at datazuum, Samir has the ability to tackle both business and technology challenges. He has 20 years of international experience in the UK, Europe, Africa, USA, all gained from consulting and strategy roles across a variety of sectors – Aerospace & Defence, Government, High End Luxury Retail, Postal, Telecoms. Prior to datazuum, Samir led the decision sciences team for a large organisation where he delivered strategic data driven Business Intelligence & Analytics solutions across all sectors.

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Self-Service Analytics: A Value-Driven Perspective for Executives
Data Analytics & BI

Start with the Use Case or Don’t Start at All

This article is about why most data initiatives fail, and how to stop wasting time, money, and credibility. I know yo...

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Self-Service Analytics: A Value-Driven Perspective for Executives
Data Analytics & BI

Bridging the "Implementation Gap" in Your Data ...

In 2023 I was asked as an external advisor to review 12 data strategies for companies that had been sitting on the sh...

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Self-Service Analytics: A Value-Driven Perspective for Executives
Data Management

What’s Missing in Many Data Strategies Created ...

I've been working in the industry now for over 20 years and I've loved every minute of it! Recently, the area of data...

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Self-Service Analytics: A Value-Driven Perspective for Executives
Data Management

Data Strategy Behaviors

According to recent research, while companies are investing in data technology, many are still falling short with the...

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Self-Service Analytics: A Value-Driven Perspective for Executives
Data Analytics & BI

Why My Unlikely Journey Now Makes Perfect Sense

I haven’t written an article in a while, mainly due to my suspicions that the LinkedIn algorithm hijacked postal vira...

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Self-Service Analytics: A Value-Driven Perspective for Executives
Data Analytics & BI

Integrating Business, Data, and Technology Use ...

I often talk about business use cases vs. data use cases. Well today I want to lay out business, data and tech use ca...

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Self-Service Analytics: A Value-Driven Perspective for Executives
Data Analytics & BI

Stop Trying to Build a “Data Culture”

There’s a familiar pattern in the data world: we get caught up in the latest trend and lose sight of what really matt...

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Self-Service Analytics: A Value-Driven Perspective for Executives
Data Management

Why Insurers Need a Solid Data Strategy

“Sir Tim Berners-Lee famously said “Data is a precious thing and will last longer than the systems themselves” In the...

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Self-Service Analytics: A Value-Driven Perspective for Executives
Data Analytics & BI

Gut Feeling vs. Data Informed Decision Making

For years decision-making has been a perpetual debate—gut feeling/instinct versus data. Some would argue that experie...

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