Samir Sharma

Samir Sharma

Samir’s focus is to empower business users by enabling informed decision making through data. As principal at datazuum, Samir has the ability to tackle both business and technology challenges. He has 20 years of international experience in the UK, Europe, Africa, USA, all gained from consulting and strategy roles across a variety of sectors – Aerospace & Defence, Government, High End Luxury Retail, Postal, Telecoms. Prior to datazuum, Samir led the decision sciences team for a large organisation where he delivered strategic data driven Business Intelligence & Analytics solutions across all sectors.

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Reframing VUCA in a Business Driven Data Strategy
Data Management

Data Strategy Value Drivers

These four value drivers are the most important aspects of any data initiative. They are ultimately business user-foc...

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Reframing VUCA in a Business Driven Data Strategy
Data Analytics & BI

Gut Feeling vs. Data Informed Decision Making

For years decision-making has been a perpetual debate—gut feeling/instinct versus data. Some would argue that experie...

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Reframing VUCA in a Business Driven Data Strategy
Data Analytics & BI

Why Language Matters for Data Strategy Success

Last week's experience with a client reinforced a profound truth: changing the language within data teams is not just...

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Reframing VUCA in a Business Driven Data Strategy
Data Analytics & BI

Business Driven Data Strategy - The Route to Su...

I was playing my trumpet this morning and thought about strategy as one does! Here are my thoughts: If you are thinki...

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Reframing VUCA in a Business Driven Data Strategy
Data Analytics & BI

Reframing VUCA in a Business Driven Data Strategy

This post was inspired after my conversation with Mark Stouse on The Data Strategy Show. You have to love the headlin...

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Reframing VUCA in a Business Driven Data Strategy
Data Analytics & BI

The Myth of Perfect Data

In the last week I've spoken to a number of data management professionals about data and LLMs. Most say we can't crea...

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Reframing VUCA in a Business Driven Data Strategy
Data Management

Why the Chief Data Officer Should Report to the...

The debate rages on and on! The CDO position has been the most under fire recently, and that’s quite normal as the ro...

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Reframing VUCA in a Business Driven Data Strategy
Data Analytics & BI

Who Should Own Data Architecture?

The question of who should own data architecture, is it the CTO or does the CDO own it, has sparked heated debates in...

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Reframing VUCA in a Business Driven Data Strategy
Artificial Intelligence

Why Leaders Should Stop Obsessing Over “Being A...

The question isn’t whether you are AI-ready; it’s whether you are value-ready. There’s been a growing chorus over the...

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