Tableau Unveils First Product Integration Since Acquisition by Salesforce

Source: Tableau Software

Tableau recently announced plans to integrate its flagship analytics and data visualization platform with Salesforce Einstein Analytics. The news was made at Tableau’s annual (and this year virtual) user conference. Salesforce acquired Tableau back in June for a whopping $15.7 billion. We wrote in our coverage of the deal: “The merger will enable Salesforce to bring its Einstein Analytics and Tableau Platform together and offer customers a full-featured BI portfolio for a wide variety of use cases.” Tableau released version 2020.3 of its platform in August.

One of four major players in enterprise BI and analytics, Tableau offers an expansive visual platform. Its analytic software portfolio is available through three main channels: Tableau Desktop, Tableau Server, and Tableau Online. Tableau connects to hundreds of data sources and is available on-prem or in the cloud. The vendor also offers embedded analytics capabilities, and users can visualize and share data with Tableau Public.

Tableau and Einstein Analytics will be paired together through a set of product integrations. Tableau showcased the first of these integrations, Einstein Discovery in Tableau, during the conference. Einstein Discovery offers AI-powered analytics that enables business users to automatically discover relevant patterns based on their data without building data models. It also touts real-time predictive modeling and recommendations across the Tableau platform. As part of the integration, Einstein Analytics will be renamed to Tableau CRM.

Einstein Discovery in Tableau is the first in a series of planned integrations that will eventually include connecting Tableau natively to the Einstein Analytics data store. This will enable users to taker advantage of performance optimizations and native Salesforce security. There will also be data preparation capabilities that read and write to both Tableau and Einstein Analytics, as well as upcoming content portability features.

Read the blog Bringing together Tableau and Einstein Analytics to learn more.