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Acquia Set to Acquire Widen and Expand its Digital Experience Platform

Acquia Widen
Acquia Widen

Source: Acquia

Acquia recently announced its intent to acquire Widen, a cloud-native provider of product information management (PIM) and digital asset management (DAM) software solutions. Once the transaction is completed, which is expected to occur by the end of September 2021, Widen will be available as both a standalone offering or as part of Acquia’s Open Digital Experience Platform (DX). Acquia will discuss more details about the acquisition during a webinar on September 22nd, 2021.

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Acquia is an open-source digital experience platform (DXP) designed to help developers, marketers, and IT operation teams build, host, analyze, and communicate with customers with their websites and various digital applications. The platform uses adaptive intelligence and customer data to predict business outcomes, generate actionable insights, develop compelling content, maintain security, and stick to compliance standards.

Once the acquisition is closed, Widen will bring its PIM and DAM solutions to marketers and website builders and help them create rich and distinctive customer experiences on the Acquia Open Digital Experience Platform (DXP). Widen’s functionalities can also help users unite digital assets (i.e., rich media, product data, marketing copy) in a single workflow that encourages better coordination, collaboration, and control of the digital content lifecycle.

Dries Buytaert, Acquia’s CTO and co-founder, says, “Acquia has long been an established leader in managing textual website content. Now, with Widen, we will be able to offer world-class capabilities around rich media and product information content. Widen is consistently ranked a leader by industry analysts for vision, execution, and market presence. We have numerous joint customers today and believe Widen software will deliver value to Acquia Marketing Cloud and Drupal Cloud customers. We’re excited to welcome the Widen team to the Acquia family and to collaborate with them on Acquia Open DXP.”

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