Top MarTech News From the Week of September 25th: Updates from Precisely, Iterable, G2, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of September 25th. This round-up covers announcements and updates from Precisely, Iterable, G2, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize some of the top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from the week of September 25th, 2026.

Top MarTech News From the Week of September 25th, 2026

Attentive Announces New Capabilities for Its AI Pro Suite

Attentive, an omnichannel marketing platform for retailers, apparel brands, and e-commerce companies, has announced Lifecycle Intelligence, a new set of capabilities within its Attentive AI Pro suite. With Lifecycle Intelligence, marketers can improve their understanding of customer behavior, value, and product interests throughout the customer journey. The capabilities include Product Affinity, Recency, Frequency, and Monetary Value (RFM), as well as Customer Lifetime Value (LTV).

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G2 Releases New Tools for Go-To-Market Teams

G2, the global data source for B2B software, has released new tools to help go-to-market (GTM) teams turn buyer signals into action. These tools include G2 Audiences, which enables teams to activate G2 Buyer Intent data directly across paid media channels; Verified Leads, a self-serve pay-per-lead (PPL) campaign builder; the beta release for G2 Agent Evaluations; and an expansion for the company’s MCP offering, which adds more avenues for teams to access and apply data to their workflows.

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Iterable Introduces New Integrations and Capabilities to Its Platform

Iterable, an AI customer engagement platform, has introduced a significant expansion to its platform with a native Integrations Hub, Nova Conversations, RCS messaging, new Nova Intelligence Agents, and more. Together, these capabilities can create a continuous intelligence loop across the Iterable ecosystem, where customer context informs each interaction, every response generates new intelligence, and that intelligence makes what happens next smarter.

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Panopto Debuts Three New Features for its Video Knowledge Management Platform

Panopto, an AI-powered video knowledge management provider, has announced three new capabilities to help people find answers faster, turn trusted video content into active learning, and bring organizational knowledge into the AI tools they already use. These features include Panopto Folio, AI Search, and an MCP Server that integrates with approved tools such as Claude, ChatGPT, and Microsoft 365 Copilot.

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Precisely Reveals the New Agents Available In Its Fall 2026 Product Update

Precisely, a data integrity solution provider, has revealed the Fall 2026 release of EngageOne RapidCX. The additions—including a Communication Builder Agent, Compliance Risk Scoring Agent, and PII Masking Insight Agent—bring embedded AI agents and intelligent archive search to help enterprise communications teams develop templates, mask customer data in real-time before distribution, and access archived documents to support customer service and audit response requirements.

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Simpli.fi Launches a Self-Serve Advertising Portal

Simpli.fi, a real-world media platform, has launched Simpli.Hub, an on-demand self-serve advertising portal designed to balance corporate brand control with local execution. With this release, teams can turn localized advertising into a turnkey process, improve corporate control, and allow multi-location brands, franchise networks, co-ops, and distributed agencies to create localized ads across various markets and channels.

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Typeface Details The Latest Version of Its Orchestration Engine

Typeface, an Orchestration Engine, has announced the latest generation of its solution, which now leverages three products that work as one system: Arc Graph for brand intelligence, Arc Fabric for orchestration, and Arc Loop for closed-loop performance. Together, this update aims to close the loop across channels by feeding campaign results back into what agents create next, ensuring every campaign is smarter than the last.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

What to Expect at Mini Jam, Q3 2026: Education & Abundant Intelligence on September 29th

This quarterly Mini Jam on Insight Jam virtual event brings together educators, EdTech leaders, workforce development experts, and learning model innovators to explore the human impact of education in an era of abundant intelligence. All-in, Mini Jam Q3, 2026 provides an unparalleled opportunity to gain insights, engage with experts, and stay at the forefront of the conversation on the human impact of AI on education.

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The GEO Age Makes Third-Party Content Programs Necessary

Solutions Review Executive Editor Tim King offers this primer on why the GEO age makes third-party content programs necessary. He says, “In the GEO era, who publishes the information matters alongside what the information says. The brands that understand this earliest will not simply create more content. They will deliberately build their expertise into the authoritative information ecosystems where tomorrow’s buyers, search engines, and AI systems are already looking for answers.”

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Super Intelligence Meaning: What “SI” Refers to and How It Differs from AI and ASI

In a recent announcement, the U.S. administration said all of its documents will now refer to artificial intelligence (AI) as “super intelligence” (SI), as reported by The Washington Post. With that in mind, the editors at Solutions Review wanted to offer a quick definition and rundown of what “Super Intelligence” means and how it differs from AI, if at all.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.