Top MarTech News From the Week of October 16th: Updates from Seismic, CallMiner, Contentsquare, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of October 16th. This round-up covers announcements and updates from Seismic, CallMiner, Contentsquare, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize some of the top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from the week of October 16th, 2026.

Top MarTech News From the Week of October 16th, 2026

Amperity Launches an AI Agent for Maximizing Customer Insights

Amperity, an AI-powered Customer Data Platform, has announced Pér, an AI agent designed to help brands go from questions about their customers, campaigns, and audiences to answers, recommendations, and more, all within the tools they already use. With this agent, teams can monitor execution results, recommend mitigation strategies in real-time, move an approved audience or decision into enabled marketing and business tools, and review, refine, and approve next steps.

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Airship Achieves ISO 42001 Certification

Airship, a mobile-first customer experience company, has achieved ISO 42001 certification, the global benchmark for Artificial Intelligence Management Systems (AIMS). The certification, which comes from an independent audit by A-LIGN, provides brands with an independently verified source for scaling AI-driven customer journeys. Brett Caine, CEO of Airship, says, “This benchmark reflects Airship’s foundational commitment to operating as a responsible AI pioneer and empowering our customers to do the same.”

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CallMiner Announces New and Expanded Capabilities

CallMiner, a customer experience (CX) automation company, has announced new and enhanced capabilities to make customer intelligence more accessible and actionable across enterprises. The enhancements include additional AI Assist data access, evidence-backed intelligence, and a redesigned RealTime Command Post. Together, these additions will enable teams to identify what matters in their customer interactions, act on it in the moments that matter, and focus on improving outcomes across human and automated experiences.

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Contentsquare Debuts Its AI-First Experience Platform

Contentsquare, an AI-native experience optimization platform, has debuted a reimagined version of its central solution. Built for the AI era, the updated platform can capture every signal in real-time across multi-device journeys, voice and chat conversations, and even LLM and autonomous AI agent interactions. Additionally, the update introduces new and enhanced tools, including conversation intelligence, chatbot analytics, multi-session journey analysis, automated WebMCP monitoring, a multi-touch attribution model, and more.

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Salesforce to Acquire Loops, an AI Analytics Platform

Salesforce, the global AI CRM, has signed a definitive agreement to acquire Loops, an AI-powered analytics platform that monitors business performance, explains why key metrics change, and identifies opportunities to improve by utilizing machine learning models. The acquisition will advance Salesforce’s ongoing agentic analytics strategies, helping its customers identify the things that drive business performance, prioritize actions, and more. Once the acquisition closes, Salesforce will bring Loop’s technology and talent into the Tableau ecosystem.

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Seismic Reveals New Features and Updates for Improving Revenue Execution

Seismic, a Go-To-Market (GTM) Performance company, has revealed new capabilities to help its users act on trusted GTM insights across the revenue process. The additions include two new AI agents, Deal Agent and Library Agent, alongside several new ecosystem integrations with platforms like Slack, Microsoft, ServiceNow, and Canva. Additionally, Seismic has expanded its MCP-powered workflows under Seismic Everywhere to embed Seismic into every revenue touchpoint.

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