The editors at Solutions Review have compiled a list of the top MarTech News from the week of February 11th, 2022. This round-up features updates from companies like Agiloft, CRMNEXT, Pegasystems, SALESmanago, and other companies in the CRM and marketing automation marketplaces.
Keeping tabs on all the most relevant CRM and MarTech news can be a time-consuming task. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly roundup of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news.
Top MarTech News from the Week of February 11th, 2022
Agiloft recently announced the launch of a new update for its contract lifecycle management (CLM) application, available on Salesforce AppExchange. The new release can provide users with connected experiences that make for easier enterprise integrations, which helps teams improve the way they collaborate on contracts within the Salesforce system and across other applications and ecosystems. Other updates to the Agile CLM application include the ability to sync data between Agiloft and Salesforce, automated approvals processes, and more.
CRMNEXT, a leading provider of digital technology solutions for the banking and insurance industry, has launched an Open Communication Platform (OCP) to help users improve customer experiences and develop brand loyalty via personalized, digital-first customer experiences. The OCP solution’s capabilities include AI-driven insights from customer interactions, real-time supervisor chats, a connected workspace, an AI-powered knowledge base, integrations with SoftPhone and Facebook, and real-time business fabric.
DemandScience, the B2B pipeline generation solution provider, has announced the “strategic” acquisition of Finity SA, a Switzerland-based company providing AI-driven content creation and aggregation tools. The acquisition will help DemandScience identify buying signals, spotlight key events, and leverage worldwide data to better analyze the emerging trends across industries and locations. The news coincides with DemandScience’s announcement that it has opened a new European headquarters in London.
Pegasystems recently announced Pega Voice AI and Messaging AI, two new solutions for customer service agents. These new tools can analyze customer service interactions in real-time and help service agents resolve requests with minimal effort. The AI-powered solutions use real-time intelligence, natural language processing (NLP), speech-to-text analytics, and intelligent automation technologies. With these tools, service agents have access to a “copilot” that listens to the voice and chat conversations, analyzes intent, auto-launch workflows, automatically enter data into the system, and more.
SALESmanago Relaunches its Customer Data Platform with New Data Privacy and Zero Party Data Management Features
SALESmanago has relaunched its Customer Data Platform (CDP) with a suite of features designed to help mid-size e-commerce businesses gather and manage zero-party data. Unlike first-party data, zero-party data is voluntarily provided by customers. The most significant element of SALESmanago’s CDP relaunch is the Customer Preference Center, which facilitates the collection and management of zero-party data and streamlines the process of using it to improve customer segmentation and recommendations.
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