Top MarTech News From the Week of May 29th: Updates from Pipedrive, Intuit, Gainsight, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of May 29th. This round-up covers announcements and updates from Pipedrive, Intuit, Gainsight, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from the week of May 29th, 2026.

Top MarTech News From the Week of May 29th, 2026

Afiniti Debuts Three New Products for Contact Centers

Afiniti, an AI decisioning layer for enterprise contact centers, has launched three new products for its unified AI platform. The additions include Afiniti Orchestrator, Afiniti Intelligence, and new Afiniti Agents, all of which will join Afiniti Pairing under a single architecture. This suite will provide contact centers with a comprehensive system capable of optimizing contact center interaction to positively influence whether customers stay, spend, or come back for more

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Infolinks Media Announces a Direct Integration with Basis

Infolinks Media, an advertising marketplace, has announced a direct integration with Basis, an intelligent operating system for autonomous advertising. The integration will embed Infolinks’ Premium Proprietary Placement media inventory into the Basis platform, allowing advertisers to access high-impact display, native, and video inventory across thousands of direct publisher relationships. It also supports omnichannel execution within Basis, helping marketers activate Infolinks inventory across mobile, desktop, and video alongside broader campaign strategies.

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Capacity Launches an AI Analytics Assistant

Capacity, a unified CX Automation Platform, has launched an AI Analytics Assistant. With this tool, customer experience, contact center, and operations leaders can ask questions about interaction data in natural language and receive immediate answers in a desired form, including visuals, reports, and charts. The new AI Analytics Assistant will sit on top of Capacity’s interaction data and draw on transcripts, ticket metadata, workflow performance, and bot usage data, compiling it all into a single, easy-to-access location for executives to question, analyze, and visualize.

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Circana Releases a Social Commerce Solution

Circana—a technology, AI, and data provider to consumer packaged goods companies, durables manufacturers, and retailers—has announced a Social Commerce solution. The new offering is built from the ground up using Circana’s proprietary methodology and aims to deliver comprehensive data and analysis that helps clients navigate and succeed on social commerce platforms. Specifically, it will provide users with a transparent, flexible view of their company’s performance and insights into relevant market dynamics, product engagement, and competitive landscapes.

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Gainsight Details Its New AI-Native Services Business

Gainsight, a retention-as-a-service (RaaS) company, has announced an evolution of its agentic solution, Atlas, to an AI-Native Services (AINS) business. With this move, Gainsight is shifting from a traditional SaaS business for customer success and retention to a software-plus-services business that can manage renewal motions end-to-end on behalf of customers. This announcement means the company now offers three agentic paths for customers: they can purchase pre-built software and AI agents, build custom agents and workflows on Gainsight’s platform, or hire Gainsight to do the work for them and deliver higher GRR and NRR.

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Intuit Reveals an Analytics AI Agent for Mailchimp

Intuit, the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, Mailchimp, and Intuit Enterprise Suite, has announced Analytics AI. With this native conversational analytics agent in Mailchimp, teams can connect performance across campaigns, audiences, and revenue to identify what’s changed, why, and what to do next. Mailchimp is also expanding its integrations with Claude, Wix, and WooCommerce to unify e-commerce data and bring AI-powered marketing capabilities directly into the platforms merchants already use.

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Pipedrive Expands Its Platform with New Project Management and Communication Features

Pipedrive, a CRM for small and medium-sized businesses, has launched new project management and communication capabilities to help sales teams manage customer relationships and post-sale execution tasks from one platform. Specific additions and enhancements include workflow health monitoring, a Trust and Visibility dashboard, AI-generated project briefs, interactive Gantt timelines, Project Insights that provide deeper visibility into progress, and mobile project-tracking tools that give teams instant access to updates.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

What Is the Vanity Trap in PR? Why Credibility Beats Fame in the AI Search Era.

Derek De Vette, Managing Partner at HALO Comms, explains why credibility beats fame in the AI search era. “I’m here to expose one of modern PR’s biggest misconceptions: the belief that bigger coverage automatically means bigger impact. I call this the vanity trap—the habit of chasing prestige publications over performance. But consumers or sales prospects are no longer relying solely on Google. They’re now asking ChatGPT, Claude, and Gemini what to buy, who to trust, and which brands are worth considering.”

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The End of the Sales Handoff: Why CRM and Project Management Belong Together

Lilit Schoo, a digital marketing leader at Bitrix24, explains why CRM and project management systems should be working together. In her article, she says, “The move toward this unified approach is not just about consolidating technology to save on subscription costs. It is about removing the isolated workflows that compromise customer experiences, slow internal execution, and prevent organizations from building the connected data foundation that modern AI demands.”

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.