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Top MarTech News From the Week of October 13th: Updates from Optimizely, Qualtrics, Act!, and More

MarTech News October 13th

MarTech News October 13th

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of October 13th. This round-up covers announcements and updates from Optimizely, Qualtrics, Act!, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from October 13th.

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Top MarTech News From the Week of October 13th, 2023

Act! Releases New Custom Table Functions for its Platform

Act!—a customer relationship management (CRM) and marketing automation solution for small to medium-sized businesses—has released new “custom tables” functions for desktop and cloud users of its platform. The new Custom Table functionalities can help SMBs improve how they use a CRM as the front-office system of record by allowing them to store detailed customer data within the Act! platform instead of having to manage it across multiple spreadsheets and external systems. These features will be especially helpful for insurance, mortgage, and financial services companies, as they can improve how they manage SKU dimensions, contracts, service plans, and warranties.

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Gartner Releases its 2023 Magic Quadrant for Multichannel Marketing Hubs

Analyst house Gartner, Inc. recently released the 2023 version of its Magic Quadrant for Multichannel Marketing Hubs, identifying fourteen leading multichannel marketing solutions and platform providers worth knowing about. The analysts on the report—Rob Brosnan, Benjamin Bloom, Tia Smart, Julia Multedo, and Greg Carlucci—also evaluated each listed vendor’s strengths and weaknesses and ranked them on the signature “Magic Quadrant” graph.

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Optimizely Announces a New Operating System

Optimizely, a digital experience platform provider, has announced Optimizely One, a new operating system for marketing practitioners. The new OS is built on Optimizely’s digital experience platform and offers companies a secure, scalable, composable architecture that enables teams to curate the tech stack they need to create optimized digital experiences for their customers. Additional features include a low-code/no-code interface, visual experience builder, omnichannel authoring tools, connected workflows, AI functionalities, and a new partnership with Writer, a full-stack generative AI platform for enterprises.

Read on for more. Releases its Voice Gateway Solution on the Genesys AppFoundry Marketplace, a generative/conversational AI platform provider, has announced that its Voice Gateway for Genesys Cloud CX is now available as a Premium Application on the Genesys AppFoundry marketplace. This integration will allow Genesys customers to improve the customer service experiences of their contact centers by equipping them with generative AI functionalities. For example,’s Voice Gateway integration is designed to route conversations to the appropriate voice and digital channels, answer custom queries 24/7, enable personalized self-service, and improve overall customer satisfaction.

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Qualtrics and WorkJam Detail a New Strategic Partnership

Qualtrics, an experience management (XM) solution provider, has announced a strategic partnership with WorkJam, a digital frontline workplace. The new partnership involves Qualtrics combining its conversational intelligence technology with WorkJam’s app for frontline workers, providing businesses with insights into employee priorities, needs, and concerns. Additionally, joint customers can use Qualtrics’ conversation intelligence to analyze unstructured experience data from WorkJam’s employee communication and training modules to improve how they understand frontline employee sentiments.

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Valtech Develops a Connector for Salesforce and Optimizely

Valtech, a global business transformation agency, has developed a connector to bridge the Salesforce Commerce Cloud solution with Optimizely’s experimentation and digital experience platform. The new connector will allow companies in the B2C retail commerce market to synchronize their products, content, catalogs, and other information between Salesforce and Optimizely’s platforms. Additionally, when a company implements the connector, it can eliminate the need for manual data transfers, improve real-time data consistency, deliver personalized e-commerce experiences to customers, and streamline time-to-market.

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Writesonic Debits a New AI-Powered Chatbot

Writesonic, a Y-Combinator-backed generative AI platform provider, has unveiled Botsonic, a new AI chatbot. Botsonic uses large language models, including OpenAI’s GPT-4, to provide the autonomous decision-making and personalized user experiences companies need to improve chatbot experiences across retail, education, travel, real estate, and other industries. Botsonic can also provide a streamlined hand-off between chatbots and human agents, facilitate automatic calendar invites, and ensure every interaction aligns with a brand’s voice, guidelines, and communication style.

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