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Top MarTech News From the Week of April 5th: Updates from Salesforce, Aarki, Revenue Grid, and More

MarTech News April 5th

MarTech News April 5th

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of April 5th. This round-up covers announcements and updates from Salesforce, Aarki, Revenue Grid, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from April 5th.

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Top MarTech News From the Week of April 5th, 2024

Aarki Unveils Its AI-Powered Mobile Marketing Solution

Aarki, a mobile advertising solution provider, has launched its new AI-powered mobile marketing platform. The new solution uses Aarki’s deep neural networks (DNNs), Multi-Objective Bid Optimization (MOBO), and privacy-centric technologies to help companies optimize their bidding prices for maximum ROI from their mobile growth marketing campaigns and advertising efforts. For example, the platform can track contextual signals to generate dynamic behavioral audience cohorts that improve ad targeting without device IDs.

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Alogolia Debuts New Integrations for commercetools

Algolia, an end-to-end AI search solution, has introduced three new integrations for commercetools, a global provider of composable commerce offerings. With these integration choices, retailers can improve their flexibility by harnessing the combined technologies of Algolia’s AI Search functionality and the commercetools platform. Kelly Goetsch, the Chief Strategy Officer at commercetools, says, “This partnership equips brands with the tools to implement commerce strategies that foster enduring growth and optimize the lifetime value of their top-tier customers.”

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Connectly Appoints a New Head of Sales

Connectly, a conversational commerce solution provider, has appointed Viviane Campos as its new Head of Sales. Campos brings over twenty years of experience in the sales, marketing, and customer experience markets. In this new role, Campos will work alongside customers to understand their unique needs, collaborate with Connectly’s product team to strengthen its solution based on direct customer feedback, and help the company continue to tap into the market potential for AI-powered conversational commerce.

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Glassbox Announces the Appointment of a New Chief Marketing Officer

Glassbox—a digital experience analytics provider for web and mobile applications—has announced the appointment of Michelle Suzuki as Chief Marketing Officer (CMO). With over twenty-five years of experience in data-centric growth marketing, Suzuki will help Glassbox drive new growth opportunities, deliver memorable digital customer experiences, and continue to bring Autonomous CX solutions to the market. Glassbox CEO Yaron Morgenstern says, “Michelle’s extensive experience in global strategic marketing, coupled with her passion for innovation and commitment to driving exceptional customer experiences, make her the ideal leader to spearhead our marketing efforts as we continue to grow and expand our footprint in the digital analytics space.”

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Google’s Parent Company Reportedly Considering the Possibility of Acquiring HubSpot

Google’s parent company, Alphabet, is reportedly talking with its advisors about offering to acquire HubSpot. The potential acquisition would be Alphabet’s largest to date. According to Reuters’ sources, Alphabet has already met with investment bankers from Morgan Stanley about the possible offers, how much it should offer for the acquisition (HubSpot’s current market value is approximately $35 billion), and whether antitrust regulators would allow for the acquisition. “As standard practice, HubSpot does not comment on rumors or speculation. We continue to focus on building a great business and serving our customers,” a HubSpot spokesperson told Reuters. Neither Alphabet nor Morgan Stanley responded to requests for comment.

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Revenue Grid Launches its Spring ’24 Product Update

Revenue Grid, a revenue intelligence platform provider, has announced the general availability of its Spring ’24 product release. This release introduces new features and enhancements to help sales and customer teams improve efficiency, maximize pipeline visibility, and maintain accurate forecasting. These features include AI-powered opportunity summaries, real-time forecasting, new pipeline reporting tools, enhancements to Revenue Grid’s sequence management capabilities, a new integration with Salesforce, and an updated Signal Builder that improves the experience of creating signal rules.

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Salesforce Shares Details on the Availability of its Eisntein 1 Studio

Salesforce has announced the availability of Einstein 1 Studio, a suite of low-code tools that allow Salesforce admins and developers to customize Einstein Copilot, Salesforce’s conversational AI assistant. Einstein 1 Studio has the Copilot Builder, Model Builder, and Prompt Builder tools. These tools can help users create custom AI actions to accomplish specific tasks, build various AI models, activate custom prompts in the flow of work, and more. The Promot and Model Builders are generally available now to global companies, with Copilot Builder in beta. Salesforce announced the news at TrailblazerDX, its developer conference.

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SiftHub Raises $5.5 Million in a Seed Funding Round

SiftHub, an AI platform provider for sales teams, has raised $5.5 million in a seed funding round. Matrix Partners India and Blume Ventures led the funding round alongside executive operators and founders from leading companies such as RazorPay, Cloudflare, Superhuman, and DevRev, who joined as angel investors. SiftHub will use the funding to continue driving its growth initiatives to help sales and pre-sales teams improve their knowledge discovery, generate responses to queries, and boost productivity.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends and predictions, and vendor-neutral software evaluation tools.

The Insight Jam Podcast: Eric Kimberling Talks About the Challenges in Digital/Business Transformation

In the second episode of the Insight Jam Podcast, Eric Kimberling, the CEO of Third Stage Consulting, joints Doug Atkinson for a discussion on the challenges faced in digital (or should it be ‘business’?) transformation, navigating industry shifts, setting realistic expectations for clients, the impact of AI of business, the need for cultural and operational change, and the hurdles involved in starting an independent consulting company.

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Now On-Demand: Mini Jam LIVE Expert Panel Discuss How AI is Re-Shaping Cloud Data Management

With the Chief Data Officer role in mind, a panel of experts from Solutions Review’s Insight Jam Community discusses the state of AI in cloud data management, challenges, and opportunities, AI’s impact on cloud data management strategies, and future directions – where we ask our panelists to provide their best forward-thinking advice for organizations at each stage of the innovation cycle.

Watch Here

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