Top MarTech News From the Week of July 12th: Updates from Klaviyo, Braze, Validity, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of July 12th. This round-up covers announcements and updates from Klaviyo, Braze, Validity, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from July 12th.

Top MarTech News From the Week of July 12th, 2024

Braze Launches a New Data Platform

Braze, a customer engagement platform provider, has launched the Braze Data Platform, a composable set of data-centric capabilities and partner integrations. These new features can streamline a company’s data unification, activation, and distribution efforts, making it easier for marketers to create memorable, relevant customer engagements. The specific capabilities include unified data facilitated by enhanced ecosystem integrations, data distribution tools, enhanced data management functionalities, and the recently launched CDI Segments, which are available now in early access for Braze partners.

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Data Axle Expands its Solution with Additional AI-Powered Capabilities

Data Axle, a data-driven marketing intelligence solution provider, has announced plans to expand its generative AI suite with AI-powered data enhancement, advanced audience targeting, data hygiene, multi-touch fractional attribution tools for tracking audience interactions, custom AI models for content creation, and more. As part of this initiative, the company will use its capabilities to increase the ROI for client acquisition, retention, and customer intelligence programs. Data Axle is also partnering with Amazon Web Services, Intelafy, and Moveflux to amplify its omnichannel attribution efforts further.

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Klaviyo Introduces Additional Features to the Klaviyo AI Solution

Klaviyo, a marketing automation solution designed to power digital relationships, has introduced three new features to its Klaviyo AI offering. These include Flows AI, which enables users to build flows with a simple prompt, personalized campaigns powered by A/B driven testing, and AI-powered review sentiment functionalities that track audience reactions. With the new features, marketers can extract insights from their customer data and use them to generate ideas, segment audiences to improve customer messaging, and maximize the business impact of their marketing efforts.

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Validity and Iterable Expand Their Partnership

Validity, a data quality and email marketing solution provider, has expanded its partnership with Iterable, an AI-powered customer communication platform. The updated collaboration will help businesses verify email contact information instantly, which can help sales and marketing teams optimize their campaign results and drive ROI. Additionally, Iterable customers will receive access to BriteVerify, enabling them to verify email addresses in real-time, maintain an actionable database of email contacts, and perform bulk validations of stored data to identify if any addresses have changed.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends and predictions, and vendor-neutral software evaluation tools.

Why Is Personalization So Hard for Marketers?, by Nishant Patel of Contentstack

Nishant Patel—Co-Founder and CTO at Contentstack—has shared his opinion on why personalization can be a challenge for marketers and offers some suggestions on how to resolve it. Specifically, Patel identifies three primary roadblocks marketers encounter when personalizing: content volume demands, an overreliance on IT teams, and achieving operationalized personalization at scale.

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The Key to Simplifying CRM Transformation for CIOs, by Krishna Dunthoori at Apty

Krishna Dunthoori—the CEO and Founder of Apty—outlines the “key” that Chief Information Officers (CIOs) can use to simplify their CRM transformation efforts. His article also offers advice on how CIOs can overcome resistance to change in their teams, curate a smoother transition to a new platform, and use digital adoption platforms (DAPs) to support employee learning.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.