Marketing Automation Buyer's Guide

7 of the Best Video Marketing Courses Worth Taking

Video Marketing Courses

The editors at Solutions Review have compiled a list of the best video marketing courses and online training programs to help your team expand its marketing skills. Solutions Review participates in affiliate programs and may make a small commission from products purchased through this resource.

Video marketing may not be as widespread as social media or email marketing, but it’s growing in popularity and profitability. As social media platforms place a higher and higher value on video content, companies across industries need to invest in video marketing output. Whether it’s YouTube videos on a company channel, a native LinkedIn video, or bite-sized clips on Twitter, Instagram, Facebook, or TikTok, if your company is putting out videos, it needs to do it right.

With that in mind, our editors have compiled a list of the best video marketing courses available on online learning platforms like LinkedIn Learning, Udemy, and Skillshare. Anyone on your team looking to expand, fine-tune, or kickstart their video marketing skills and know-how can take these online courses. Click on the GO TO TRAINING link to learn more about each course and register.

Note: The video marketing courses are listed alphabetically by the title of the online learning platform.

The Best Video Marketing Courses


Course Title: Introduction to Video Marketing: Plan, Produce & Publish to Drive Results

OUR TAKE: This hour-long course has been taken by over 5,000 students and sets out to help marketers of various skill levels learn how to utilize video content in their marketing strategies.

Provider: Skillshare

Description: In this introduction to video marketing, instructor Renee Teeley will walk marketers, entrepreneurs, and freelancers through the process of planning, creating, producing, and launching compelling videos for their target audience. The 60-minute course is broken into 15 sections that include tips, recommendations, and examples to help students define their audience, choose a production style, animate their videos as needed, write a script, customize their messaging for different platforms, and measure the performance of the finished product.

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Course Title: Video Marketing Strategies: Learn Video Marketing

OUR TAKE: With this beginner-level course, you’ll learn to use videos and ads in your evolving marketing strategies.

Provider: Skillshare

Description: Marketing teams looking to educate themselves on the potential value of video marketing should consider enrolling in this brief, one-hour, beginner-level video course. The training program doesn’t cover the technical aspects of producing and editing marketing videos. Instead, it prioritizes how video marketing content can help companies market their products, boost brand awareness, reach a wider audience, increase engagement on social media platforms, convert viewers into customers, and reach target audiences.

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Course Title: Certified Video Marketing Professional | Beginner to Pro!

OUR TAKE: This step-by-step training course is geared toward anyone looking to improve or kickstart their video marketing abilities. It also shows students how to create engaging video marketing campaigns that reach the right audience, boost leads, and improve profits.

Provider: Udemy

Description: In this 90-minute training course, students will learn to increase brand awareness, improve social media engagement, improve search engine ranking, build trust with an audience, and generate ROI with engaging video marketing campaigns and advertisements. The course best suits creating professional videos and marketing campaigns across platforms. Over 35,000 students have taken this course, which was updated in March 2022 by the team at OMG – Mastermind, who created the course.

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Course Title: Complete Video Creation, YouTube Marketing & ChatGPT Course

OUR TAKE: With 14 hours of on-demand video and a wealth of downloadable resources, this thorough and up-to-date training course can equip you with all the tips and best practices to become a confident video content creator and marketer.

Provider: Udemy

Description: This in-depth course was developed to help beginners develop their skills and turn them into video marketing and production experts. Students will learn the ins and outs of video creation, video editing, video SEO, YouTube marketing, YouTube SEO, Facebook video ads, ChatGPT, Adobe Premiere Pro, and much more. With nine sections consisting of 87 lectures and nearly 40 downloadable resources, this course gives students plenty of tools and opportunities to build and flex their video marketing skill sets.

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Course Title: Grow Your Brand with Video: A Video Marketing Masterclass

OUR TAKE: Geared toward marketing professionals across departments, this course has no prerequisites and equips learners with the insights and best practices needed to increase brand awareness, create new opportunities, and drive income to their business.

Provider: Udemy

Description: Students who complete this 90-minute course can expect to learn about video marketing campaigns, where videos fall into the sales funnel, what social media platforms are best suited for video content, how to measure the success of their video marketing efforts, and build a lasting video marketing strategy. The course includes over 20 downloadable resources to reinforce the video lectures and a template planner to guide learners through the steps of building a compelling video strategy.

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Course Title: Learn Video Marketing In A Single Weekend

OUR TAKE: This course is developed for busy marketing professionals who want a dense but expedited introduction to video content. The course covers all of the basics—planning, designing, creating, publishing, optimizing—of video marketing and, true to its name, can be quickly completed in a weekend.

Provider: Udemy

Description: With 6.5 hours of video lectures, students who enroll in this course will learn how to create engaging video content, produce bite-sized ads, optimize videos for better visibility, develop a marketing strategy, target the right audiences, and stand out in an increasingly competitive market. Other topics covered include an analysis of the types of video marketing, a definition of video coherence, tips for video editing, video retargeting best practices, CTAs, and more.

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Course Title: 2023 YouTube Ads & Video Marketing

OUR TAKE: Video ads can generate a lot of revenue for your company, but you have to know how to use them. In this 4-hour course, best-selling author and Udemy instructor Alex Genadinik will help you create highly converting YouTube ads that reach the right people and boost profits.

Provider: Udemy

Description: Video ads have a reputation as one of the most lucrative forms an ad can take, and there’s a good reason for that. In this course, students will learn what each setting in a YouTube ad means, how to write effective video scripts for marketing and sales, why YouTube ads are cheaper than ads on other social media platforms, etc. In addition to his hands-on teaching style, Alex Genadinik offers various downloadable worksheets, exercises, and other resources to help students get the most value from the course.

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NOW READ: The Best Cameras for Video Marketing or The Best Social Media Marketing Certification Programs


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