For each Solutions Review Finds post, our site editors shop for the best products, sift through the reviews, measure the top sellers, and report back with our picks. Here are the best cameras for video marketing. Solutions Review participates in affiliate programs and may make a small commission from products purchased through this resource.
When crafting a successful marketing strategy, few things are as crucial as content. If the last several years have taught marketers anything, content is king. However, the form that content takes must continue evolving if it wants to remain competitive and compelling. That’s where video marketing comes into play.
According to research from Statista, nearly everyone over the age of 18 engages with online videos during the week, with over 20 percent of people saying they watch more than 10 hours a week. So if you want to take your marketing efforts to the next level, the video format might be the answer.
But shooting video on the phone—while appropriate for platforms like TikTok—won’t yield the production value most marketing audiences want. That’s why we’ve compiled this list of the best cameras for video marketing.
The list below spotlights some of the best cameras marketers can (and should) use for their video marketing efforts and highlights the key features, strengths, and weaknesses. We’ve also included links to each camera’s product page, so you can further compare devices and find the best one for your video marketing needs.
SUMMARY: The Fujifilm X-S10 is one of the newer additions to the mirrorless digital cameras’ X-Series. The X-S10 maintains the X-series’ compact, lightweight design and the proprietary color reproduction technology Fujifilm users have come to expect from the visual quality of the company’s products. In addition, with the X-S10, Fujifilm adds new features to their camera, such as a newly developed up to 6.0-stops of five-axis image stabilization mechanism, an AF system capable of attaining focus in 0.02 seconds, a larger grip to improve ease of use and a high-performance auto-shooting feature.
- The newly designed 5-axis IBIS
- Reliable autofocus
- 4k and 30fps video recording
- The battery life is underwhelming
- No weather sealing
- Only one memory card slot
OUR TAKE: The Fujifilm X-S10 is on the higher end of prices, but you get what you pay for, as it’s a terrific camera with an IBIS system that provides users with a level of stability you won’t find in cheaper options. The front-facing display is an excellent feature for vlogging—something video marketers can undoubtedly benefit from—and the overall video capabilities rank among some of the best you’ll get in this price range.
Nikon Z 30
SUMMARY: The Nikon Z 30 is the brand’s most compact, lightweight mirrorless video camera. The camera is equipped with fast, reliable autofocus, several AF Area Modes capable of adjusting to quick shifts in detail, eye-detection autofocus, image stabilization, a flip-out touchscreen selfie monitor, and more. And with its 3-inch LCD touchscreen, which can tilt up and down, users can easily shoot in high-quality resolution.
- Can record video for up to two hours straight
- Tilting LCD touchscreen
- Compatible with every NIKKOR Z lens
- No HDR recording
- Sometimes overheats
- Lack of EVF
OUR TAKE: The Nikon Z 30 may not be the camera for professional videographers who need all the newest and most dynamic features since it’s primarily geared toward content creators, vloggers, and streamers. However, it stands as a compelling option for marketers looking to get into video, as it’s an easy-to-use, reliably high-quality product that can scale with the user as their needs change. There’s even an affordable accessory package to help marketers get started!
SUMMARY: With the a6400, Sony has created a camera that strikes a successful balance between the needs of consumers and professional enthusiasts. The Sony a6400 is equipped with features like a 24.2 MP Exmor CMOS sensor, a 0.02-second autofocus speed, real-time autofocus and targeting functionalities empowered by machine learning technology, a 180-degree tiltable LCD touchscreen, and 4K video recording at 24, 25, or 30fps. The camera also supports Bluetooth, NFC, and Wi-Fi.
- 4K video without cropping or recording limitations
- Built-in pop-up flash, EVF, and hot shoe
- AI-enhanced tracking functionality
- Lack of in-body image stabilization (IBIS)
- No external battery charger
- The camera is not entirely weatherproof
OUR TAKE: The Sony a6400 is a great mid-market camera for marketers who want something more advanced than an entry-level product but without the cost of a professional-level unit. Its 4K video functionalities are reliably excellent. Unlike other cameras at this price point, you don’t have to worry about your footage being cropped or cut off after a certain amount of time has transpired—you’re free to film until the battery dies if you want. Some users may wish to upgrade the a6400 with a full-frame lens—the FE 24-105mm is a popular option—at some point, but the out-of-box capabilities should be more than enough for your video marketing needs.
SUMMARY: Sony’s ZV-1 is a camera made with content creators and vloggers in mind. While it shares similar tech with Sony’s RX100 line, the ZV-1 branches out by focusing more on video-friendly capabilities and features. For example, ZV-1 includes image stabilization, face and eye detection, autofocus, and a metering system to maintain proper exposure in changing light conditions. Other features for videographers include a built-in microphone, 4K recording at 24 or 30fps, and a product showcase mode that automatically adjusts the focus when an object is centered.
- Sleek, compact form factor
- Terrific audio capture
- Impressive 4K video
- Disappointing battery life
- Narrow lens
- Touch functionalities are limited
OUR TAKE: If you’re looking for an accessible but reliable camera, the Sony ZV-1 is a fantastic option. It’s best suited for smaller marketing teams, especially ones focusing on more compact videos. The compact design, vlogger-friendly features, and reliable audio and video will quickly meet the needs of marketing video content. If you plan on taking the camera on the go, you will probably want to look into an accessory kit that includes a selfie stick or tripod, which will help compensate for the narrower lens.