The 6 Best Cameras for Video Marketing to Consider Using

SUMMARY: The Canon EOS M6 Mark II is a notable improvement for Canon’s mirrorless cameras. This model blends consistently high-quality optics with a compact design, a 32.5 Megapixel CMOS (APS-C) sensor, DIGIC 8 Image Processor, a high-resolution 3″ LCD tilting monitor, and 4K video recording. Videos shot with the camera will also use the camera’s face tracking, eye detection, and autofocus features so that users can track moving targets. 

OUR TAKE: Whiit on the pricier side, the Canon EOS M6 Mark II is regarded as one of Canon’s best mirrorless cameras. The full-width 4K video recording capabilities (which are not as common as you may think) and autofocusing features make this an excellent tool for marketers breaking into the video marketing field. If you’re looking for a cheaper alternative, the Canon EOS Rebel T7 is a popular option amongst consumers, especially those just getting started in the world of videography.

Fujifilm X-S10

SUMMARY: The Fujifilm X-S10 is one of the newer additions to the mirrorless digital cameras’ X-Series. The X-S10 maintains the X-series’ compact, lightweight design and the proprietary color reproduction technology Fujifilm users have come to expect from the visual quality of the company’s products. In addition, with the X-S10, Fujifilm adds new features to their camera, such as a newly developed up to 6.0-stops of five-axis image stabilization mechanism, an AF system capable of attaining focus in 0.02 seconds, a larger grip to improve ease of use and a high-performance auto-shooting feature.

OUR TAKE: The Fujifilm X-S10 is on the higher end of prices, but you get what you pay for, as it’s a terrific camera with an IBIS system that provides users with a level of stability you won’t find in cheaper options. The front-facing display is an excellent feature for vlogging—something video marketers can undoubtedly benefit from—and the overall video capabilities rank among some of the best you’ll get in this price range.

SUMMARY: The Nikon Z 30 is the brand’s most compact, lightweight mirrorless video camera. The camera is equipped with fast, reliable autofocus, several AF Area Modes capable of adjusting to quick shifts in detail, eye-detection autofocus, image stabilization, a flip-out touchscreen selfie monitor, and more. And with its 3-inch LCD touchscreen, which can tilt up and down, users can easily shoot in high-quality resolution.

OUR TAKE: The Nikon Z 30 may not be the camera for professional videographers who need all the newest and most dynamic features since it’s primarily geared toward content creators, vloggers, and streamers. However, it stands as a compelling option for marketers looking to get into video, as it’s an easy-to-use, reliably high-quality product that can scale with the user as their needs change. There’s even an affordable accessory package to help marketers get started!

SUMMARY: The Panasonic LUMIX G85 is a DSLM camera equipped with the technologies and practical functionalities Panasonic users want and is paired with a compact body ideal for field use. The newly advanced 5-axis Dual I.S. (Image Stabilizer) suppresses blurring, so users can comfortably capture 4K video in 3840×2160 at 30p (60Hz) or 24p in MP4 formats. Other notable features include a 3″ touchscreen display with tilt and swivel capabilities, a weather-sealed body, dual image stabilization, and more.

OUR TAKE: This camera offers video marketers just about all the tools and features they need to shoot sharp, unique content for their audience. While it has its detractions, the 4K video—even with the 1.10 crop—and impressive image quality make this a compelling option in the mid-range pricing market. The camera’s remote control capabilities and overall durability are also big perks, as they make the Panasonic LUMIX G85 a unit you can take just about anywhere.

SUMMARY: With the a6400, Sony has created a camera that strikes a successful balance between the needs of consumers and professional enthusiasts. The Sony a6400 is equipped with features like a 24.2 MP Exmor CMOS sensor, a 0.02-second autofocus speed, real-time autofocus and targeting functionalities empowered by machine learning technology, a 180-degree tiltable LCD touchscreen, and 4K video recording at 24, 25, or 30fps. The camera also supports Bluetooth, NFC, and Wi-Fi.

OUR TAKE: The Sony a6400 is a great mid-market camera for marketers who want something more advanced than an entry-level product but without the cost of a professional-level unit. Its 4K video functionalities are reliably excellent. Unlike other cameras at this price point, you don’t have to worry about your footage being cropped or cut off after a certain amount of time has transpired—you’re free to film until the battery dies if you want. Some users may wish to upgrade the a6400 with a full-frame lens—the FE 24-105mm is a popular option—at some point, but the out-of-box capabilities should be more than enough for your video marketing needs.

SUMMARY: Sony’s ZV-1 is a camera made with content creators and vloggers in mind. While it shares similar tech with Sony’s RX100 line, the ZV-1 branches out by focusing more on video-friendly capabilities and features. For example, ZV-1 includes image stabilization, face and eye detection, autofocus, and a metering system to maintain proper exposure in changing light conditions. Other features for videographers include a built-in microphone, 4K recording at 24 or 30fps, and a product showcase mode that automatically adjusts the focus when an object is centered.

OUR TAKE: If you’re looking for an accessible but reliable camera, the Sony ZV-1 is a fantastic option. It’s best suited for smaller marketing teams, especially ones focusing on more compact videos. The compact design, vlogger-friendly features, and reliable audio and video will quickly meet the needs of marketing video content. If you plan on taking the camera on the go, you will probably want to look into an accessory kit that includes a selfie stick or tripod, which will help compensate for the narrower lens.