The editors at Solutions Review have spotlighted some of the best certification courses to consider if you want to become an expert marketing manager in 2023 (and beyond). Solutions Review participates in affiliate programs and may make a small commission from products purchased through this resource.
Marketing is one of the fundamental pillars of any company’s strategy and growth. With global markets and industry best practices continuing to evolve, it’s as essential as ever for marketing managers and their departments to invest in their marketing skills and expertise. It isn’t easy to do that in a vacuum, so the team at Solutions Review compiled the following list of top-rated certification courses for anyone looking to become an expert marketing manager.
These training and certification courses for marketing managers can help professionals fine-tune their existing skills, learn new industry insights, branch out into new markets, and equip them with the insights they need to land a great job, improve existing skills, and guide their teams to continued and lasting success. Click on the GO TO CERTIFICATION link to learn more about each course and register.
The Best Certification Courses for Expert Marketing Managers
OUR TAKE: Strategy development and management is a crucial part of marketing, and this professional certification program will teach you to identify, define, and optimize your marketing efforts to create lasting customer relationships and boost profits.
Description: Students who enroll in this five-month certification program will learn to identify the competitive advantages of their company, refine business strategies to increase revenue, leverage customer relationships, embrace iterative models for customer interactions, identify marketing opportunities, and create a portfolio of interconnected systems targeted toward different target audiences. The program is offered through The Wharton School of the University of Pennsylvania.GO TO COURSE
OUR TAKE: This program is for people who want to shift their professional goals or expand their marketing expertise into an even broader field. You can expect to learn how product strategy, design, development, and release influence the success of a finished product.
Description: While product managers have different responsibilities than marketers, there is a considerable crossover. A product manager needs to spearhead the design and delivery of products and features by meeting the target customer’s needs. With this course, professionals across industries and departments will learn to build execution timelines, manage competition priorities, communicate product roadmaps, build consensus among stakeholders, and create go-to-market plans based on each product’s KPIs.
OUR TAKE: Give your marketing team’s B2B efforts a boost with the tips, insights, and best practices covered in this advanced-level course.
Description: This program is for marketing, demand generation, and business development managers who want to expand their skills and insights across B2B marketing, lead generation, account-based marketing (ABM), and business development. The course covers social media advertising campaigns, branding, evidence-based website design, competitive analysis, trigger events, B2B funnels, and more.GO TO COURSE
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