The Best Enterprise Marketing Automation Software Solutions

The editors at Solutions Review compiled a list to spotlight some of the best enterprise marketing automation solutions for larger companies to consider working with. Solutions Review participates in affiliate programs. We may make a small commission from products purchased through this resource.

Manual management of marketing campaigns is becoming an increasingly lofty task, especially since customers use more channels than ever, especially since each channel creates new areas for data to be collected and harnessed. Keeping up with the competition takes much more than a superior product; it comes down to effective marketing strategies. Large, enterprise-level companies need a reliable marketing solution to help them automate tasks at scale, analyze large amounts of data, streamline collaboration, optimize user and customer experiences, and more.

Finding the best enterprise marketing automation software is easier said than done, though, as not every solution has the features an enterprise organization needs. With that in mind, Solutions Review has developed this list of top-rated enterprise marketing automation software platforms. The Solutions Review editors selected these solutions based on each provider’s Authority Score, a meta-analysis of user sentiment through the web’s most trusted business software review sites, and our proprietary five-point inclusion criteria. Companies are listed in alphabetical order.

The Best Enterprise Marketing Automation Software Solutions

ActiveCampaign

Description: ActiveCampaign provides email marketing, marketing automation, CRM, and Sales Automation solutions to clients across industries. Its Customer Experience Automation (CXA) platform has email marketing, marketing automation, CRM, and sales automation solutions alongside a simple visual overlay to show users how automations connect and the features of each campaign. Enterprise customers will also have access to an “expert level” team member to consult or help with the platform, alongside deeper customization options, unlimited email testing, personalized deliverability, and the ability to add more users with custom permissions.

HubSpot

Description: HubSpot offers a variety of capabilities centered around marketing, sales, and customer service. HubSpot’s free CRM connects all the data users need to run effective marketing campaigns, and their marketing hub comes with easy-to-use customization options. Users can modify their website or mobile site without coding knowledge; they can drag-and-drop pages, posts, landing pages, and more. The marketing hub automatically tracks and reports on customer interactions, which allows users to improve how they measure a marketing campaign’s effectiveness, build new automations, and streamline their operations.

ClickUp

Description: ClickUp is a task and project management application designed to help teams of all sizes plan, organize, and collaborate from a single, customizable app. The software has hundreds of project management and CRM features to help companies plan, organize, and collaborate on strategies. For example, its enterprise plan can provide larger brands with company-wide visibility, cross-functional collaboration tools, real-time dashboards, task automation, workflow visualization, mobile access, change management, an extensive collection of integrations, enterprise-grade security, hundreds of pre-built automations, and more.

Zoho

Description: Zoho is a multinational company specializing in software development, cloud computing, and web-based business tools across major business categories. Zoho’s enterprise-grade solution suite includes Zoho CRM, Zoho CRM Plus, CRM Marketing Plus, and Zoho Desk. These products equip users with the customizability, features, and product stability they need to manage large-scale organizations across departments, markets, and locations. Features include lead management, sales force automation, multi-channel marketing, business intelligence, marketing automation, sales performance management, journey orchestration functionalities, AI, and more.

Salesforce

Description: Salesforce offers one of the most expansive and complete CRM products. The platform includes the company’s sales and marketing applications, most notably the Sales and Marketing Clouds, Service Cloud, Analytics Cloud, App Cloud, and IoT service. Enterprise companies that work with Salesforce’s marketing automation suite will have access to journey orchestration, email marketing, mobile messaging, lead attribution,  predictive analytics, content management, lead generation, automated customer journeys, cross-channel marketing, and AI-powered capabilities to maximize ROI.

Act-On Software

Description: Act-On provides a marketing platform that eliminates many monotonous tasks marketers deal with by tracking and collecting analytics. With the collected data, Act-On automates nurturing based on user preference, segmenting customers and leads into specified categories. Act-On’s marketing automation solution can help enterprises increase customer engagement, score audience segments, automate lead generation, retain customers, deliver customized buying experiences that drive brand awareness, build multi-channel marketing outreach programs, manage the customer lifecycle, and integrate their platform with other leading marketing products.

Klaviyo

Description: Klaviyo provides growth-focused e-commerce brands with a marketing automation platform designed to help drive sales with targeted and relevant email, Facebook, and Instagram marketing campaigns. The platform includes segmentation, web tracking, autoresponders, automated email flows, reporting, A/B testing, email content creation, and more. With its enterprise-level marketing automation solution, companies can utilize billions of customer data points to deliver hyper-personalized messages across email, SMS, push, and other channels. Capabilities include customer segmentation, omnichannel messaging, AI-powered marketing intelligence, an in-depth enterprise support package, and over 300 integrations and open APIs.

Pipedrive

Description: Pipedrive provides a clean, intuitive, and interactive CRM tool to help sales professionals manage leads, track communications, automate tasks, measure performance with detailed metrics, and improve sales processes. Other features include visual sales pipelines, mobile apps, data integrations, pipeline management, and email functionalities. Pipedrive’s Enterprise CRM edition equips companies with instant sales performance feedback, data quality control, precision forecasting, activity-based planning, sales action playbooks, visual security dashboards, a dedicated account manager, and an extensive collection of integrations for expanding the platform’s capabilities.

Iterable

Description: Iterable is a growth marketing platform emphasizing multi-channel relevance at scale by giving users the tools they need to interact with customers on various channels. With its MMH solution, midsize and enterprise businesses can analyze data from multiple customer datasets to develop and activate adaptive marketing campaigns. For example, Iterable is an “enterprise-ready” solution equipped with scalable platform architecture, enterprise-grade security, product-led messaging triggered by real-time user actions, personalized user education, real-time product data, an extensive network of 100+ partner integrations, and AI-powered cross-channel communication capabilities.

VBOUT

Description: VBOUT is a multi-channel marketing automation solution for collecting leads with a customer-centric approach. The company provides a variety of marketing automation capabilities in its flagship platform. Marketers save time using VBOUT, as everything they need is in one place. Its dashboard uses drag-and-drop to create landing pages, customer journey builders, and social media management. Additionally,  VBOUT’s enterprise marketing automation capabilities can help brands customize their automated initiatives, improve email deliverability, launch workflows, reach customers with targeted messages, give each user custom permissions, automate task assignments, and improve internal collaboration.

Adobe Marketo Engage

Description: Marketo Engage, an Adobe product, offers marketing automation capabilities capable of helping B2B brands identify, engage, and streamline customer experiences. The Marketo Engage marketing automation suite provides email marketing, revenue attribution, customizable lead scoring models, sales automation, account-based marketing, cross-channel nurture campaigns, and lead management tools for attracting customers, building automated marketing campaigns, identifying high-value leads, measuring success rates, and more. Companies can also integrate the platform with Adobe Experience Cloud to access additional features like AI-driven analytics and content optimization.

Insightly

Description: Insightly is a unified CRM platform designed to align sales, marketing, and project teams around a single view of their customer base. Its marketing automation offering includes email marketing, landing pages, forms, customer journey management, dynamic list segmentation, dashboards, reporting, A/B and multivariate testing, and other tools for growing pipelines and nurturing prospects. Insightly’s Enterprise model also includes the platform’s marketing, CRM, and customer service features, including additions like process automation tools, custom app deployment, dynamic page layout rules, and more.

SAP

Description: SAP Marketing Cloud is a marketing and CRM solution built around account-based marketing (ABM), analytics, customer profiles, and marketing planning functionalities. These features are tailored to B2B and B2C organizations looking to create customized experiences, develop customer relationships, boost conversions, and streamline decision-making with real-time business insights. Additional capabilities include personalized cross-channel campaigns, real-time omnichannel engagements, AI-powered personalization, and advanced reporting tools for tracking data like revenue growth, customer retention, repeat purchases, and loyalty.