Marketing Automation Buyer's Guide

The Email Segmentation Features Available on AWeber

The Email Segmentation Features Available on AWeber

The Email Segmentation Features Available on AWeber

The editors at Solutions Review compiled an overview of the email segmentation features that Aweber can provide to marketing teams across industries. Solutions Review participates in affiliate programs. We may make a small commission from products purchased through this resource.

Segmentation plays a crucial role in email marketing, as it provides marketers with the tags, filters, and tools they need to ensure that the right messages are being sent to the correct audiences. Without accurate, custom segmentation, email marketing strategies would garner less engagement, lower conversion rates, and, ultimately, more unsubscribed, which is the opposite of the intended goal. However, with so many email marketing solutions on the market, finding one with the segmentation tools your company needs can be challenging.

To help, the Solutions Review editors have compiled a rundown of the email segmentation features available on AWeber, an email marketing solution provider that aims to help entrepreneurs and small business owners connect with prospects and customers.

The Email Segmentation Features Available on AWeber You Should Know About

Sign-Up Form Builder

Sign-up forms are among the most important tools in an email marketer’s repertoire. A well-designed form should look great on every channel and capture the information marketing teams need to personalize their strategies. With AWeber, marketers can use pre-built templates to create custom forms, test different elements with A/B split tests, and more. Companies don’t even need a live website, as AWeber can host their sign-up form and provide a shareable link they can share with prospects.

Dynamic Subscriber Segments

AWeber users have access to a suite of segmentation tools they can use to improve their ability to deliver targeted emails to their subscriber base. Sending the right email content to the right audience is essential to retaining subscribers, and AWeber makes it easy to create, manage, and grow subscriber segments with relevant, personalized content.

Custom Activity Tags

Applying tags when subscribers fill out a specific form can go a long way toward streamlining email segmentation. For example, marketers can create segmented lists based on tags and activities like clicks, opens, purchases, page visits, location of their IP address, and custom-set information collected during the sign-up process. This will make sending the right emails to the right people easier.

Personalization Tools

Every company’s subscriber base is unique and should be treated as such. Alongside AWeber’s custom tag features, marketers can personalize their email marketing strategies with data regarding the products or services a prospect is interested in, where they’re located, and other relevant information. The emails themselves can also be customized. AWeber provides users with plain text and HTML options, a drag-and-drop toolkit, and thousands of pre-selected stock images, buttons, and logos, ensuring every email sent is customized to the receiver’s preferences.

Click Here to Learn More About AWeber’s Email Marketing Features

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