The editors at Solutions Review have compiled a list spotlighting 17 of the best email marketing solutions that companies of all sizes and industries should consider working with.
Email is one of the oldest and most essential digital marketing tools in a company’s arsenal, and for good reasons! Not only does email marketing allow companies to create a customizable experience that appeals to a broad audience of consumers, but it also empowers them to create automated campaigns that nurture target audiences down the sales funnel with personalized messaging.
To help you identify the best email marketing solutions for your company’s needs, our editors have compiled a list of the leading email marketing providers in the industry. The listed solutions have been selected due to the diversity of their features, general acclaim from users, and relevance in today’s market. The list is organized in alphabetical order.
17 of the Best Email Marketing Solutions to Consider
ActiveCampaign excels in email and newsletter marketing and strives to help businesses send fewer emails that yield greater results. Email segmentation, subscription forms, dynamic content, and split testing are major features of ActiveCampaign’s marketing automation solution. Its user-friendly interface and simple visual overlay allow for quick onboarding and a shallow learning curve. ActiveCampaign also offers social media analysis, site tracking, and a Gmail extension for marketers to implement.
AWeber aims to help entrepreneurs and small business owners connect with prospects and customers through optimized, easy-to-use email marketing solutions. Alongside its 24/7 customer support, AWeber users can benefit from the platform’s built-in integration with Canva, so marketers can outfit their emails with high-quality imagery without leaving their AWeber account. Other email marketing features offered include automation, segmentation, tagging, drag-and-drop design tools, analytics, pre-built templates, and more.
Campaigner helps marketers drive sales and revenue with multi-channel marketing automation, reporting, personalized emails, SMS marketing, and other tools that utilize customer data to create 1:1 customer interactions. The company has been an active presence in the marketing world for over 20 years. It offers clients an evolving suite of automated, personalized services and integrations with popular marketing apps like HubSpot, Facebook Lead Ads, Google Forms, Salesforce, and more.
Constant Contact works with small businesses, nonprofits, and individuals across various industries by providing them with the marketing tools they need to build their brand, attract customers, and improve their online business. The company’s email marketing software includes functionalities for drip campaigns, e-commerce marketing, email marketing automation, contact segmentation, list building, AI tools, and pre-built email templates.
GetResponse offers customizable and straightforward marketing solutions to help small and large organizations grow their audience, engage with customers, boost sales, and optimize their brand. GetResponse’s marketing solutions include CRM, webinar software, email design, website builder, analytics, list management, autoresponders, conversion funnels, segmentation tools, automation, and features to manage complex workflows. The company offers multiple pricing points so companies can select the plan that works best for their needs.
HubSpot offers various capabilities centered around marketing, sales, customer service, content management, and operations. The company is one of the leading CRM platforms on the market, as users can customize its suite of services to their company’s needs. HubSpot Marketing Hub includes various features for email creation, A/B testing, analytics, drag-and-drop editing, personalization tools, campaign management, email tracking, and sales email automation.
Keap is a provider of CRM and marketing automation solutions for small businesses and entrepreneurs. The company’s email marketing software is designed to help users convert leads with easy-to-build emails, CRM, sales pipelines, automation, curated templates, segmentation, A/B testing, analytics, integrations, and reporting. Keap also offers expert onboarding assistance to help customers streamline the onboarding and setup process.
MailChimp is a comprehensive marketing platform with a detailed list of features, including email campaign functionality, shopping cart notifications, reports, A/B testing, and more. Email marketing is a significant facet of the MailChimp platform, as it offers a customizable system that can integrate with other technologies and solutions. This makes it worthwhile for any business, regardless of budget or tools that are already being used. If you’re looking for a solution with robust email functionality, MailChimp is a great choice.
MailerLite is an email marketing solution focused on helping users find subscribers and develop stronger relationships. It offers a drag-and-drop editor, rich text editor, custom HTML editor, landing pages, embedded forms, and pop-ups. In addition to automating workflows, users can segment leads and create interest groups to personalize their campaigns. MailerLite offers four different paid packages in addition to a free version of its software. The free package allows users to send 12,000 emails to 1,000 subscribers each month.
Mailjet offers an email marketing solution meant for solo and team use within a company. Mailjet’s email features include contact management, analytics, email builder tools, documentation, Email API, and STMP Relays, which offer a more customizable experience with Mailjet’s system capabilities. Free signup allows users to access most of Mailjet’s features, and it provides consultations to help companies identify the package that best suits a business and its needs.
Moosend is an email marketing solution used primarily by worldwide travel, agency, e-commerce, SaaS, and publishing companies. Features include real-time reports, campaign performance tracking, email lists, segmentation, personalization, and access to various integrations through Moosend’s API and API wrappers. The company offers a sliding scale pricing model alongside a free version that allows users to generate unlimited email campaigns to 1,000 subscribers each month.
Omnisend specializes in marketing solutions for retail and e-commerce companies and offers marketing tools designed to engage with customers on a personal level. Its email marketing features include pre-built templates, drag-and-drop editing tools, campaign targeting, A/B testing, campaign optimization tools, reports, click maps, and automated follow-up emails to nurture prospects down the sales funnel and convert them into lasting customers.
Pabbly Email Marketing is an email-focused marketing tool that aims to create a modern, professional experience for its clients. Segmented campaigns can be created and fulfilled automatically through this solution, while landing pages, surveys, automated messages, and pop-ups help keep customers engaged. There are five plans currently available to Pabbly Email Marketing subscribers, including a free plan that allows for up to 12,000 emails to be sent a month, with up to 1,000 subscribers.
Pardot is a B2B marketing automation platform from Salesforce that helps healthcare, financial services, media, and manufacturing companies meet revenue goals. The platform’s email marketing software provides intuitive email-building tools, autoresponders, integrated reporting, personalized messaging, A/B testing, and optimized sending tools. Customers have access to various pricing packages to outfit their company with the tools they need to succeed.
SendinBlue is a marketing platform outfitted with email marketing, SMS marketing, CRM, and marketing automation. The company’s email capabilities enable users to create professional newsletters, custom forms, content fields, and email campaigns that track open rates, clickthrough rates, deliverability, and other relevant data. SendinBlue offers four paid options alongside a free version that allows users to send up to 300 emails per day and store an unlimited number of contacts.
Wishpond provides small-to-medium size businesses (SMBs) and entrepreneurs across industries with an “all-in-one” marketing suite that prioritizes simplicity and efficiency. Alongside its other lead generation and marketing tools, Wishpond offers a customizable email marketing solution outfitted with automation and segmentation functionalities designed to help organizations open, close, and nurture deals. The company also offers a collection of integrations with other leading software tools.
Zoho Campaigns help organizations create responsive email designs, customize their messaging, launch automated workflows, and connect with new customers. Users can use Zoho’s subscriber management, A/B testing, pre-designed templates, analytics, drag-and-drop editing tools, automation, and workflows to attract, convert, and nurture customers. Zoho offers several software packages to suit your needs, with annual and monthly payment options.
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