12 Best Email Marketing Software Solutions In 2020

12 Best Email Marketing Software Solutions In 2020

The best email marketing software is an essential piece of any marketing automation solution. The editors at Solutions Review compiled this list of the 12 best email marketing software solutions in 2020, based on a number of integral features.

Digital marketing is an indispensable factor in any marketing organization’s success. Whether it’s pop-ups, SMS messaging, or email campaigns, a proper, professional marketing solution can keep wide groups of subscribers informed, impressed, and engaged. Email especially allows for a customizable experience that appeals and applies to a wider audience, combining a personal touch with professional output.

Our editors have compiled this list of the 12 best email marketing software solutions in 2020. The 12 listed solutions have been selected due to the diversity of their offered features, general acclaim, and relevance in today’s market. The solutions have been listed in alphabetical order for your convenience, and we’ve also linked to each solution’s homepage.

ActiveCampaign excels in email and newsletter marketing. Its claim to fame is that it has helped businesses send fewer emails with greater results. Email segmentation, subscription forms, dynamic content, and split testing are all major features with ActiveCampaign’s marketing automation solution. ActiveCampaign also offers a Gmail extension for marketers to implement. Its user-friendly interface and simple visual overlay allow for quick onboarding and a shallow learning curve. ActiveCampaign also offers social media analysis and site tracking.


Builderall SEO offers a number of digital solutions to marketing automation. From its drag-and-drop email marketing model to its SMS-based lead engagement strategies, it keeps digital services active and running precisely. It also offers automated conversations, support, and sales processes with its Professional Messenger Chatbot application. WordPress integration is available in three simple clicks as well. Builderall SEO is a simple, affordable marketing automation solution for businesses of any size.


GetResponse offers simple and powerful solutions that can be customized to meet the needs of both small and large organizations. GetResponse’s marketing solutions include automation, CRM, webinar software, email design, and more. Marketers can implement the automation tool to manage complex workflows with ease. GetResponse also provides real-time updates to hundreds of customer journey scenarios. The workflow designer implements a simple block arrangement for conditions, actions, and filters. Customer profiles include tagging and scoring to allow for segmentation.


HubSpot prioritizes affordable marketing, sales, and CRM solutions. Its marketing hub offers a variety of workflow options and keeps it simple to fine-tune or completely overhaul website design. A variety of data collection options provide insights into campaign results. The platform can also automatically track and generate reports based on customer interactions and trends. The CMS Hub also allows for site customization. SEO recommendations, and drag-and-drop editing. HubSpot also allows for Facebook & Instagram lead ads, live chat, and more.


MailChimp is a comprehensive marketing platform with a detailed list of features. Teams have access to email campaign functionality, shopping cart notifications, reports, A/B testing, and more. Email marketing is also a major facet, with a customizable system available. It also integrates with a huge number of other technologies and solutions. This makes it worthwhile for any business, regardless of budget or tools that are already being used. If you’re looking for a solution with strong email functionality, MailChimp is a great choice.


MailerLite is an email marketing solution focused on helping users find subscribers and stronger relationships. It offers a drag & drop editor, rich text editor, custom HTML editor, and more. Landing pages and embedded forms pop-ups can be created. Teams can manage subscribers through this solution as well. In addition to automating workflows, users can segment leads, creating interest groups to further personalize their campaigns. MailerLite offers four different paid packages in addition to a free version of its software. The free package allows users to send 12,000 emails to 1,000 subscribers each month.


Mailjet offers a comprehensive email marketing solution meant for both solo and team use within a company. Mailjet excels in contact management, analytics comprehension, and of course its email builder. For developers, Email API and STMP Relay offer a more comprehensive, customizable experience with Mailjet’s system capabilities. Free signup allows for access to most of Mailjet’s features, and it also offers consultation for a quote for a complete package that best suits your business and its needs.


Moosend is an email marketing solution used by thousands of businesses worldwide. Members can track performance with real-time reports and advanced campaign performance reports.  Features include the ability to segment email lists and communicate with different customers in different ways, increasing open rate, click-through rate, and ROI. Moosend offers access to a variety of integrations through its own API and API wrappers. Moosend offers a sliding scale pricing model as well. Free version users can send unlimited email campaigns to 1,000 subscribers each month.


Omnisend specializes in marketing solutions for retail companies. It offers marketers tools to engage with customers on a personal level. The platform provides smart triggers to submit targeted messages to customers at any stage. For example, companies can send a welcome email to new customers that signed up for their newsletter. If customers forget items in their cart, timely reminders can be issued. Omnisend also offers A/B testing to ensure the right campaign is active for the long term.


Pabbly Email Marketing is an email-focused marketing tool that aims to create a modern, professional experience for its clients. Segmented campaigns can be created and fulfilled automatically through this solution. Landing pages, surveys, and pop-ups help keep customers engaged with teams’ pages and presence in the digital world. There are five plans currently available to Pabbly Email Marketing subscribers, including a free plan that allows for up to 12,000 emails to be sent a month, with up to 1,000 subscribers. Paid plans expand to limitless amounts of emails and up to 10,000 subscribers at just $50 a month.


SendinBlue is a marketing tool designed with universal use in mind. Teams can create clean and professional newsletters, custom forms and contact fields, and more. Email campaigns, open rates, click-through rates, and deliverability can all be monitored and regulated. SendinBlue offers four different paid options in addition to its free version. SendinBlue also offers packages for mobile messages and individual IP’s. This free email marketing plan allows users to send up to 300 emails per day, as well as store an unlimited number of contacts.


Wishpond offers a marketing automation solution that prioritizes both simplicity and success. It also offers communication with a team of professionals to keep your business headed towards success regardless of size or experience level. Email marketing is a huge priority in the field of marketing automation. Wishpond understands this demand and offers an in-depth, customizable email marketing solution. Through its multi-platform marketing automation software, Wishpond aims to help organizations open and close deals quickly and professionally.


Looking for more? Download our Marketing Automation Buyer’s Guide for free to compare the top products available on the market with full page vendor profiles, key capabilities, a marketing automation software market overview, our bottom-line analysis, and questions for prospective buyers.

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Sam Marcus-Mayer

Editor at Solutions Review
Sam covers workforce technology and marketing automation for Solutions Review including enterprise resource planning.
Sam Marcus-Mayer