SugarCRM recently announced the launch of Sugar Integrate, to help companies more easily and efficiently integrate with more than 200 business applications. Sugar Integrate increases the effectiveness o Sugar’s CX platform, CRM, marketing automation, and customer service, while delivering a high-quality customer experience throughout each stage of the customer lifecycle. This new product enables a cross-application view of the customer, supporting automated business processes spanning multiple business systems.
SugarCRM is a product designed to provide an excellent user experience, offering a simple UI and a breadth of customization options. The platform is available in three different versions depending on which options you select. There’s also a special relationship intelligence add-on available to those who need it. Key features include sales automation and forecasting, lead management, sales campaigns, and quote configuration. Sugar offers a 24/7 technical support service and up to 250GB of data storage as well. The company was founded in 2004 and is based in Cupertino, California
A key highlight and capability of Sugar Integrate is the automated migration of legacy CRM data. Many organizations continue to use outdated CRM systems due to the vast amount of historical customer data housed within them and the obstacle of migrating that data. Sugar Integrate frees these companies from legacy CRMs through automation of the entire data migration process from their current systems to Sugar.
Other benefits of Sugar Integrate include:
- Reducing the effort, time, and cost of integrating Sugar with other business systems
- Reducing vendor dependency by making integrations interchangeable across alternative systems
- Supporting real-time integrations to reduce data lag and automate inter-system processes
“Most businesses today run on ‘data islands’. These islands make it difficult to orchestrate and integrate all the data and business processes necessary to provide an end-to-end view of the customer,” says Craig Charlton, CEO of SugarCRM. “Sugar Integrate helps companies future-proof their CX investment by making the integration of this data effortless. Sugar is dedicated to helping companies focus on the entirety of the customer journey and lifecycle.”
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