Infosys has launched Equinox, a new digital commerce platform to help enterprises provide B2B and B2C buyers with personalized, hyper-segmented omnichannel commerce experiences. The API-first, microservices-based, headless, and cloud-native commerce and marketing platform is designed to be “human-centric” and provide personalized experiences across channels and throughout a customer’s buying journey.
Infosys is a global provider of digital services and consultations to help companies in over twenty industries navigate their digital transformation initiatives. The company was founded in 1981 and offers a collection of marketing, analytics, business process management, consulting, cybersecurity, digital commerce, AI, application development, and other services to help clients improve their business.
With the launch of Infosys Equinox, the company is expanding its offerings to help clients transform their digital commerce efforts with four new services: Infosys Equinox Commerce, Infosys Equinox Microservices, Infosys Equinox Experiences, and Infosys Equinox Marketing. These services can help enterprises improve their customer experiences and stay flexible, scalable, and innovative in response to buyer preferences and needs.
Karmesh Vaswani—the EVP and Global Head of Infosys’ consumer, retail, and logistics efforts—said, “With the customer experience landscape evolving every week, companies can’t afford to get into a ‘set it-forget it’ mode. It will take embracing a human-centric approach to create distinctive shopping experiences that match the pulse of consumers. Infosys Equinox makes this less of a struggle. It offers commerce-as-a-service to engage with both B2B and B2C shoppers through one platform that has 50+ percent greater speed-to-market than any other solution when it comes to adding new microservices or starting a new commerce presence. Infosys Equinox provides the perfect balance between agility and adaptability and is a great way for leaders to cement their advantage and for challengers to up their commerce play.”
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