Top MarTech News From the Week of November 13th: Updates from Sprout Social, Adobe, TrueDialog, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of November 13th. This round-up covers announcements and updates from Sprout Social, Adobe, TrueDialog, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, the Solutions Review editors aim to compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news and developments.

With the launch of the SR Expert Network, we’re putting expert perspectives first. Each week, our Expert Insights section brings you thought leadership from the SR Expert Network, Contributor Network, and Insight Jam community, alongside our latest virtual events and original editorial—including conversations about the human impact of AI on education. With that in mind, here is some of the top marketing news and industry thought leadership from the week of November 13th.

Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

SRX: A Forbes Council Alternative for Enterprise Tech Experts

Solutions Review recently announced the Solutions Review Expert Network (SRX), a Forbes Council alternative for enterprise technology thought leaders. The Solutions Review Expert Network (SRX) is a monetized contributor membership built around enterprise technology expertise. Members can contribute up to three original pieces of unique perspectives or best practices per year, sharing their perspectives through a publication focused on the issues influencing how organizations evaluate, adopt, and implement technology in this AI moment.

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What AI-Enabled Learning Platforms Actually Need to Deliver

OB Rashid, Chief Technology Officer at Absorb Software, outlines what AI-enabled learning platforms actually need to deliver to succeed. “The organizations that get the most out of AI-enabled learning might not publish the most content,” he says. “But they’ll use AI to discover, based on data, what their people actually need to perform better, and build a system that keeps responding to those needs as the answer keeps changing.”

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Top MarTech News From the Week of November 13th, 2026

ActiveCampaign Expands the Active Intelligence with New Connectors and Support

ActiveCampaign, the AI marketing platform, has opened Active Intelligence to external marketing and business tools through prebuilt connectors and support for Model Context Protocol (MCP) servers. Available connectors include Google Ads, LinkedIn Ads, Webflow, Stripe, Asana, and Calendly. With these connections, marketers can combine operational information with customer data, campaign history, and brand guidelines to develop campaigns within a single workflow. MCP connectivity is available across all ActiveCampaign plans.

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Adobe Brings Agentic AI to GenStudio Content Workflows

Adobe has announced plans to bring CX Enterprise Coworker into GenStudio, adding a conversational interface to coordinate AI agents across content planning, production, and activation. The assistant will draw on Adobe Brand Intelligence and information from Adobe and third-party applications to support campaign briefs, audience evaluation, and asset variations. Adobe also introduced beta capabilities in Firefly Graph for enterprise, packaging creative workflows into reusable applications and components.

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Alchemer Launches an AI-Powered Conversational Analytics Solution

Alchemer, a customer experience and feedback intelligence solution, has launched Alchemer Voice, an AI-powered conversational analytics solution for extracting insights from recorded calls, support tickets, and other customer interactions. Available now, the product is designed to identify themes, sentiment changes, emerging issues, and potential root causes, while allowing teams to ask plain-language questions grounded in customer feedback.

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RainFocus Debuts an Anthropic Connector

RainFocus, a “next-generation” event marketing platform, has introduced an Anthropic-verified connector that provides Claude with access to live event information via the MCP Profiles integration in RainFocus Nexus. The connector supports read and write capabilities across 17 domains, including attendees, registration, sessions, exhibitors, and meetings. This can help teams query schedules, monitor check-ins, inspect room capacity, and create or update meetings without relying on manual exports.

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Responsive Details Its Latest Product Release

Responsive, a Strategic Response Management (SRM) provider, has announced details on its Fall 2026 release. With this update, Responsive expands its Model Context Protocol capabilities beyond information retrieval, allowing users to act on approved organizational knowledge from ChatGPT, Microsoft Copilot, and Claude. Additionally, it can help sellers develop tailored follow-ups, subject-matter experts save answers to projects, and proposal teams create reusable content and coordinate reviews, all without leaving their AI workspace.

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Scrunch Releases a Feature for Optimizing and Managing AI Citations

Scrunch, a Sitecore company, has launched Citation Optimization, a new feature that helps marketers identify and engage with third-party sources cited in AI-generated answers. For tracked prompts, the capability identifies influential pages, indicates whether they feature a brand or its competitors, and prioritizes outreach opportunities. It also prepares targeted pitches using approved brand information. Citation Optimization is available now.

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Sitecore Introduces MarketingIQ, a New Capability for the SitecoreAI Suite

Sitecore, an AI-enabled digital marketing software company, has launched MarketingIQ, a SitecoreAI capability that connects brand intelligence and AI search insights to content and campaign execution. The system combines approved organizational knowledge, customer information, and performance evidence to recommend responses to marketing opportunities, including issues that Scrunch has identified with its new Citation Optimization feature. MarketingIQ is designed to work across Sitecore and third-party business systems without replacing existing platforms.

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Sprout Social Reveals an AI Sentiment Analysis Capability

Sprout Social, an AI-powered social intelligence platform, has launched an AI Sentiment Analysis capability within NewsWhip to assess how news coverage may affect brand reputation rather than simply score positive or negative language. The feature evaluates full articles and classifies coverage as positive, negative, or neutral for a brand. Communications and PR teams can also set up custom Analyzers to track message delivery and measure sentiment shifts driven by specific news stories, providing defensible data for their reporting.

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Supermetrics Launches a Campaign Management Solution

Supermetrics, a marketing intelligence platform, has launched Campaign Management, a new solution that connects cross-platform marketing analysis with advertising changes inside AI chat workflows. The tool lets marketers review recommendations and approve campaign actions without moving between separate advertising interfaces. It also extends Supermetrics beyond data integration and reporting into campaign execution, using connected performance data and business context to inform decisions.

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TrueDialog Debuts an MCP Connector for AI Assistants

TrueDialog, an enterprise platform for business texting, has launched an MCP connector that allows users and AI agents to send SMS and RCS messages and manage contacts from compatible AI assistants, including ChatGPT, Copilot, and Claude. John Wright, CEO of TrueDialog, says, “AI assistants are becoming the place where work starts, and sending a customer text shouldn’t be the step that pulls people out of it. The TrueDialog MCP gives our customers, and the agents they build, a direct line to their TrueDialog account.”

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Typeform Brings Its Capabilities to ChatGPT, Claude, and Other AI Tools

Typeform, an AI research platform, has announced that it is now available within ChatGPT, Claude, and other MCP-compatible tools via a Model Context Protocol (MCP) server. With this release, teams can now create customer conversations faster, turn feedback into insight, work with up-to-date customer context, and act on customer feedback, all directly from ChatGPT, Claude, or other AI assistants. The connection works in the other direction, too, enabling teams to bring context from other platforms into Typeform.

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Zendesk Expands Its Product Suite with the Outcome AI Platform

Zendesk, an AI-powered customer service platform, has announced the Outcome AI Platform, which uses AI assistants and agent-to-agent connections to let people and AI agents coordinate their work across systems. This will provide users with deeper control over what they get from the companies they work for and do business with. Additionally, the company is expanding its pricing beyond traditional seat-based fees by introducing plans outfitted with AI features that allow companies to pay only for the outcomes they receive.

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Zingtree Unveils an Agentic Governance and Orchestration Platform

Zingtree, a customer experience (CX) AI company, has released an agentic governance and orchestration platform to help enterprises in complex, regulated industries resolve high-stakes customer support issues while maintaining oversight of AI agents, managing costs and latency, and meeting compliance requirements. Juan Jaysingh, CEO of Zingtree, says they built the new platform “to navigate and resolve the full spectrum of support and to deliver in the moments when great customer experiences matter most.”

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.