Top MarTech News From the Week of December 23rd: Updates from Acquia, Nextiva, Reputation, and More

MarTech News December 23rd

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of December 23rd. This round-up covers announcements and updates from companies like Acquia, Nextiva, Reputation, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from December 23rd.

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Top MarTech News From the Week of December 23rd, 2022


Acquia Announces New Features for its Customer Data Platform

Acquia, an open digital experience company, has announced several new enhancements for its customer data platform (CDP) to expand its ability to support enterprise marketing capabilities. These enhancements will improve how marketers and data scientists utilize the information the Acquia CDP manages, strengthening the product’s role in composable customer data strategies. Additional features to Acquia’s CDP include direct SQL access, a unified data layer, and integration capabilities with Acquia’s digital asset management (DAM) solution.

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Aisera Launches its Solutions on Zendesk’s Sunshine Conversations Marketplace

Aisera, an AI-driven service experience platform for automated customer experiences, has announced that its solutions are now available as an app integration on Zendesk’s Sunshine Conversations Marketplace. The integration will provide Zendesk customers with self-service, workflow automation, and AI-powered customer service assistance capabilities to end-users. The two companies will also collaborate on use cases across the customer service, sales, marketing, support, and e-commerce markets. For example, Zendesk customers will now have access to Aisera’s AI and automation platform.

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Nextiva Appoints a New Channel Chief

Nextiva recently announced that it named Olen Scott as its new Channel Chief, a decision to showcase its commitment to its channel ecosystem and partner success. Scott brings twenty-five years of industry experience to the role, has been recognized as a CRN Channel Chief, and previously served as the Chief Revenue Officer for Stored Energy Systems, a power systems company focusing on data center infrastructure. He made the following statement alongside the news.

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Reputation Releases its Platform on the HubSpot App Marketplace

Reputation, a reputation experience management software provider, has announced that its platform is now listed in the HubSpot App Marketplace. The integration will provide HubSpot customers with easy access to business location sentiment data, allowing them to collect actionable insights to improve customer retention, drive revenue, and improve operations efficiency. Users will also have access to Reputation’s proprietary benchmark metric, the Reputation Score, which can measure a company brand against industry standards.

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Solutions Review Drops 55 Expert WorkTech Predictions from 40 Experts for 2023 During WorkTech Insight Jam

As part of the 4th Annual WorkTech Insight Jam, the team at Solutions Review compiled over fifty predictions from industry professionals in the WorkTech marketplace. These predictions have been vetted for relevance and ability to add business value. These are the best predictions from the dozens we received. We believe these are actionable and may impact several verticals, regions, and organization sizes.

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