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Top MarTech News From the Week of January 12th: Updates from Zendesk, Integrate, Acquia, and More

MarTech News January 12th

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of January 12th. This round-up covers announcements and updates from Zendesk, Integrate, Acquia, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from January 12th.

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Top MarTech News From the Week of January 12th, 2024

Acquia Completes its Acquisition of Monsido

Acquia, a digital experience solution provider, has completed its acquisition of Monsido, a SaaS-based solution for website accessibility and optimization. The Monsido platform is designed to help companies of all sizes monitor their website accessibility, content quality, content governance, search engine optimization (SEO), data privacy, and performance. With this acquisition, Acquia will expand the capabilities of its digital experience platform, Acquia DXP. Monsido’s platform will be available as part of the Acquia DXP product or as a standalone offering.

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Axios HQ Appoints a CMO and Releases New Integrations with Slack and Microsoft Teams

Axios HQ, an internal communications software company, exceeded $10 million in ARR in 2023 and is starting the next phase of its business strategy with two announcements. These include the launch of new integrations between Axios HQ’s Smart Brevity solution and the Slack and Microsoft Teams applications and the appointment of Chris Willis as the company’s first Chief Marketing Officer. Willis has over twenty years of experience helping tech and AI companies through accelerated growth periods. Willis has previously served as the CMO of companies like Acrolinx, Perfecto Mobile, Verivo Software, and Pyxis Mobile.

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Calabrio Expands its Contact Center Suite by Acquiring Wysdom

Calabrio, a customer-centric contact center solution, has acquired Wysdom, an AI and virtual agent performance solution provider. The acquisition will support Calabrio’s strategy of helping customers leverage AI and machine learning to improve agent engagement, productivity, and return on investment (ROI). It will also help Calabrio customers get more mileage from calabrio’s quality management, employee engagement, customer interaction data management, and workforce performance tools.

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Integrate Announces the Launch of Pipeline360

Integrate, a B2B marketing demand management platform for enterprise teams, has announced Pipeline360. Pipeline360 will function as a new media arm that provides users with an “all-in-one” integrated media solution for account intelligence, digital advertising, and content syndication. It will incorporate what was previously known as the Integrate Lead Generation Marketplace with enhanced multi-channel, full-funnel, and global campaign management tools like real-time analytics, lead validation, lead standardization, and segmentation.

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Keap Launches Its Latest Product Release

Keap, a small business automation software provider, has launched Keap Ultimate, which is the latest upgrade to Keap Max Classic. The new offering combines features from Keap Pro and Keap Max with the “robustness” of Keap Max Classic, alongside new AI features to redefine user interaction. Existing Max Classic users can upgrade to Keap Ultimate for free today. For a limited period, users will also have the flexibility to switch between Keap Ultimate and Keap Max Classic. Additionally, Keap announced several other features for its platform, including upgrades to its Content Assistant tool and new features for applying custom tracking to URLs, accessing detailed automation information for contacts, and more.

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Radiant Logic Announces New AI-Powered Solutions

Radiant Logic, an Identity Data Fabric company, has announced RadiantOne AI and AIDA, two new artificial intelligence solutions. RadiantOne AI is an AI engine powered by a data lake designed to correlate data across multiple sources, provide contextual information that drives better decision-making, increase compliance with organizational policies, and meet audit demands. Meanwhile, AIDA is a generative AI data assistant that works alongside the RadiantOne AI solution to help companies “reinvent” the user access review process. For example, AIDA can highlight potential user access tricks, provide recommendations, and complete simple tasks to reduce the risk of human error.

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SAP Details New AI-Powered Capabilities for Retailers

SAP has announced several new AI-driven capabilities to help its retail customers improve business processes, drive profitability, and maximize customer loyalty. The new capabilities include SAP Predictive Demand Planning, SAP Predictive Replenishment, SAP Order Management for sourcing and availability, SAP Order Management foundation, and digital ad integrations for TikTok and LinkedIn. These features will provide retailers with deeper, holistic customer insights and data analysis tools, which will help them adapt to changing market conditions and maintain positive customer experiences.

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Zendesk Acquires Klaus, an AI-powered Quality Management Platform

Zendesk, a customer-centric CRM solution, has announced its acquisition of Klaus, an AI-powered quality management platform. With this acquisition, Zendesk will provide its customers with the tools they need to deliver consistent, high-quality service experiences across every channel and via human and digital agents. Klaus is the latest addition to Zendesk’s evolving workforce engagement management (WEM) solution suite alongside Tymeshift, which the company acquired in June 2023. Klaus’ acquisition is expected to close in the first quarter of 2024.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends and predictions, and vendor-neutral software evaluation tools.

Brand Loyalty Must Extend Beyond Enrollment Programs, by Christy Parrish at Cordial

As part of Solutions Review’s Contributed Content Series, Christy Parrish, the Director of Client Partnerships at Cordial, explains why brand loyalty strategies must go beyond enrollment programs. Her article discusses the value of attracting and retaining younger consumer generations and offers a few suggestions for accomplishing it.

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5 Innovative Marketing Campaign Ideas Using Customer Behavior Data, by Charm Bianchini of Near

As part of Solutions Review’s Contributed Content Series, Charm Bianchini, the Sr. Director of Global Demand Generation at Near, shares a few ways companies can use customer behavior data to improve their marketing campaigns. These include improving the customer experience with additional personalization, using multi-touch campaigns to maximize conversions, targeting competitors’ customers, and more.

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