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Top MarTech News From the Week of February 16th: Updates from Brevo, Vericast, Optimizely, and More

MarTech News February 16th

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of February 16th. This round-up covers announcements and updates from Brevo, Vericast, Optimizely, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from February 16th.

Our Free CRM Buyer’s Guide helps you evaluate the best solution for your use case and profiles leading providers in the marketplace.

Top MarTech News From the Week of February 16th, 2024

Brevo Launches a New Customer Data Platform Solution

Brevo, a Customer Relationship Management (CRM) solution provider, has launched the Brevo Customer Data Platform (CDP) alongside mobile push and additional AI functionalities. These updates follow Brevo’s recent acquisitions of WonderPush and Octolis and will help companies understand customer habits and drive personalized multi-channel campaigns at scale. The Brevo CDP solution will enable users to manage customer data across their tech stack, turn audience reports into actionable insights, create unique customer experiences, and power their AI-powered toolsets.

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Conversica Details its Contextual Response Generation Tool

Conversica, a Conversational AI solution provider for enterprise revenue teams, has expanded the Conversica Chat solution with its new Contextual Response Generation tool. The tool is trained solely on customer data and leverages GPT and Retrieval Augmented Generation (RAG) capabilities to provide accurate, dynamic, and brand-specific conversations that help companies qualify leads with natural, “human-like” interactions. This will help organizations distinguish their brand experiences from competitors and continue to meet evolving customer demands.

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Grammarly Announces the General Availability of its App Action Feature

Grammarly has announced the general availability of its new app action feature for all its individual, business, and education customers. The app action feature enables customers to perform various actions with Grammarly across the third-party applications they write on, making it easier to get more work done by eliminating the need to switch between tools. For example, the feature allows users to create new contacts in HubSpot, link to files in platforms like Google Drive, share links to schedule meetings via Calendly, insert animations into messages with GIPHY, and link to tasks in platforms like Asana, Smartsheet,, and others.

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Lotame Releases New Data Collaboration Tools for Digital Marketers

Lotame, a customer data technology provider, has launched Lotame Collaborate and Lotame Onboarding, two new solutions to help customers improve their data collaboration. Lotame Collaborate is built to streamline how digital marketers unlock their first-party data, while Lotame Onboarding enables users to match first-party data with digital identifiers. Both tools are available on Spherical and provide customers with portable data, analysis, and activation tools that acknowledge privacy standards.

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Nextiva Appoints a New Chief Revenue Officer

Nextiva, an AI-powered customer experience platform, has appointed Jim Nystrom as its new Chief Revenue Officer (CRO). Nystrom has years of experience driving strategic solutions, supporting practical AI integrations, and leading teams in Enterprise Communications and Contact Center management settings. In this role, Nystrom will help shape and execute Nextiva’s growth strategies by delivering business outcomes that provide high impact.

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Optimizely’s Product Integration with Writer is Available Now

Optimizely, a digital experience platform (DXP) provider, has announced that its product integration with Writer, an enterprise-focused generative AI platform, is now live. The integration will provide Optimizely’s Content Marketing Platform (CMP) with AI capabilities that allow joint customers to use industry-specific LLMs to create content that’s relevant, compliant, and consistent with their brand’s guidelines. It will also leverage Palmyra, the Writer-built family of large language models, to improve the AI-powered content creation tools across Optimizely’s applications.

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Salesforce Introduces a New Generative AI Experience for Slack

Salesforce has released Slack AI, an intuitive generative AI experience available natively in Slack. With this tool, customers can utilize the collective knowledge shared in Slack via guided experiences for AI-powered channel recaps, searches, thread summaries, and, soon, a digests feature. Additionally, Slack is developing a native AI integration with Einstein Copilot—a conversational AI assistant for Salesforce’s CRM platform—that will answer questions in Slack with reliable customer data. Slack AI is available as a paid add-on for Slack’s Enterprise plans.

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Salesloft to Acquire Drift

Salesloft, an AI-powered revenue orchestration platform, has announced its acquisition of Drif, a Conversational AI solution provider. The acquisition will allow the companies to orchestrate personalized, omnichannel buyer journeys that are powered by artificial intelligence. This will allow joint customers to create optimal buying experiences that drive higher-quality pipelines, improve revenue outcomes, boost collaboration between sales and marketing, increase customer trust, and maximize conversion rates.

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Vericast Announces the Launch of NXTDRIVE for Retail Marketers

Vericast, a marketing technology company, has announced that its NXTDRIVE customer data marketing platform (CDMP) is now available for retail marketers. NXTDRIVE combines first-party data management and marketing activation capabilities into a single solution, helping customers manage and maintain omnichannel media deliveries. Additional features available in NXTDRIVE include closed-loop measurement tools, an interactive reporting dashboard, advanced data modeling, data protection controls, and AI-powered functionalities that streamline data integration, preparation, and analysis processes.

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Zendesk Completes its Acquisition of Klaus

Zendesk, a customer service software provider, has completed its acquisition of Klaus, an AI-powered quality management platform. Adrian McDermott, the chief technology officer at Zendesk, says, “With Klaus as part of our WEM portfolio…We can give businesses everything they need to automatically and accurately assess the performance of their support teams to deliver consistent, high-quality service across every channel and through both human and digital agents.”

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends and predictions, and vendor-neutral software evaluation tools.

The First Episode of “Information Risk with David Loshin” is Available Now

The team at Solutions Review is excited to launch the first episode of “Information Risk with David Loshin,” a new podcast series where David Loshin joins Solutions Review for a deep-dive discussion into all things information risk. In this episode, David talks about what he sees as the different categories of information risk, how they relate to organizations, gets into what motivated him to group these categories under the term ‘information risk,’ and details some real-world examples from various industries.

Listen Now

How Email Deliverability Can Improve Your Company’s Credibility in the Eyes of Its Consumers, by Guy Hanson at Validity

As part of Solutions Review’s Contributed Content Series, Guy Hanson, Vice President of Partners at Validity, goes in-depth into the value email deliverability can offer to companies, how it works, what brands need to do to get the most value from it, and why it’s essential to companies that want to earn and keep the trust of their customers.

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The ActiveCampaign Email Marketing Features You Should Know About

With so many email marketing solutions available, finding the best one for your company can be daunting. To help, the Solutions Review editors have compiled a rundown of the email marketing features available on ActiveCampaign, a leading email marketing, customer relationship management (CRM), and marketing solution provider for companies across industries.

Read on for more.

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