Top MarTech News From the Week of August 7th: Updates from Pipedrive, Klaviyo, Thryv, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of August 7th. This round-up covers announcements and updates from Pipedrive, Klaviyo, Thryv, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from the week of August 7th, 2026.

Top MarTech News From the Week of August 7th, 2026

ASAPP Appoints a CEO

ASAPP, a Customer Experience Platform (CXP) for the agentic enterprise, has appointed Katie Stein as chief executive officer. With over 20 years of executive leadership spanning strategy, growth, operations, and technology transformation, Stein will lead ASAPP through its next phase of growth. She says, “I strongly believe that AI will not replace human ingenuity, and ASAPP’s unique approach in human-in-the-loop (HILA) brings the right human to the right decision point, putting the focus on outcomes through the best use of automation and people. I’m excited to lead that charge and help our customers build AI they can trust and transform what’s possible in customer experience.”

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Bloomreach Launches an “Ask Me Anything” Tool for Brands and Retailers

Bloomreach, an AI company for personalization, has launched an “Ask Me Anything” agentic capability for brands and retailers. Powered by Loomi, the company’s agentic personalization platform, the new capability turns the search bar into a single entry point where shoppers can search by keyword, ask conversational shopping questions, and get customer service help, all without switching tools or pages. With support from Loomi’s capabilities, the “Ask Me Anything” tool can recognize shopper intent, route requests to the right experience in real-time, leverage generative tools to provide additional guidance, and more.

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HG Insights Debuts a GEO-Powered Software Review Platform

HG Insights, an AI-powered revenue growth intelligence solution, has announced one of the first GEO-powered software review platforms. The new release will evolve the TrustRadius vendor solution into HG Customer Voice, a full vendor intelligence solution that provides B2B technology vendors with AI search visibility monitoring, verified peer reviews, embedded technographic data, and expert optimization services, all in one place. This will make it easier for teams to identify which products and services buyers are researching, which technologies companies are actually using, and which AI is informing the market.

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Jasper Expands Its Executive Team

Jasper, a marketing agent platform, has promoted Tom Newton to Chief Marketing Officer and appointed Lauren Newman as Chief Financial Officer. Timothy Young, CEO of Jasper, says, “Tom has been central to our enterprise momentum and brings a deep understanding of our customers, product, and market, while Lauren brings the financial rigor, high-growth experience, and operational discipline to turn that momentum into durable growth. Together, they give us the leadership to carry our strategy forward.”

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Klaviyo Acquires Agency, an AI-Native Customer Success Company

Klaviyo, an autonomous B2C CRM, has reached an agreement to acquire the team and technology of Agency, an AI-native customer success company led by co-founder and CEO Elias Torres. The acquisition will help Klaviyo strengthen the AI capabilities across its CRM platform. Once the deal closes, Torres will become Chief Product Officer and lead Klaviyo’s agent product line, including Composer and Customer Agent. Torres will report to Andrew Bialecki, who will continue to serve as Glaviyo co-CEO, overseeing Klaviyo’s overall vision and business strategy.

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Pipedrive Announces Its Acquisition of Outfunnel

Pipedrive, a CRM for small and medium-sized businesses, has acquired Outfunnel, a sales-and-marketing automation startup, and the top-rated app on the Pipedrive Marketplace. Outfunnel has already been helping companies sync customer data between Pipedrive and marketing tools like Mailchimp and Klaviyo. With this acquisition, Outfunnel will bring its expertise and technology directly to the Pipedrive platform, making it available to customers as a built-in capability rather than an add-on they need to find in the Marketplace.

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Power Digital Reveals Its Proprietary AI Ecosystem

Power Digital, an AI-Native Growth Firm, has announced a proprietary AI ecosystem designed to make, execute, and compound growth decisions in real-time. The new AI ecosystem is built around three proprietary technologies, grounded in Power Digital’s decade of performance data, that run as a single, integrated system. These include Iris, Power Digital’s proprietary intelligence layer; Omega, a live operating system; and Creative Affinity, a creative intelligence layer that analyzes millions of creative assets to predict what will perform and sharpen creative effectiveness over time.

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Thryv Releases a Platform for Local Service Businesses

Thryv, an AI-native growth platform for small businesses (SMBs), has launched a new platform purpose-built for local service businesses. The redesigned solution combines AI software with the option to receive marketing assistance from Thryv experts, enabling brands to identify their highest-value leads, get found online, and understand the marketing investments that drive meaningful revenue. Additionally, Thryv can now integrate with the field service management (FSM) platforms that service businesses already use, helping them create a consistent flow of AI-driven leads directly into their existing workflows.

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Wunderkind and Cordial Detail a New Partnership

Wunderkind, an AI decisioning platform that combines identity resolution with cross-channel personalization, has announced a partnership with Cordial, the cross-channel messaging platform built on an AI-native CDP. By combining Wunderkind’s proprietary identity graph and AI-powered decisioning for unknown traffic with Cordial’s orchestration and AI predictive models, marketers can recognize more of their website visitors, activate high-intent behavioral signals, and automatically trigger personalized experiences across email, text, and other channels, all through the Cordial platform.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.