Top MarTech News From the Week of April 17th: Updates from HubSpot, Airship, StackAdapt, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of April 17th. This round-up covers announcements and updates from HubSpot, Airship, StackAdapt, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from the week of April 17th, 2026.

Top MarTech News From the Week of April 17th, 2026

Airship Expands Its AI Agent Fleet

Airship, a mobile-first customer experience company, has announced a major expansion and several enhancements to its AI Agent Fleet. The new feature includes a Campaigns AI Agent that automates and accelerates the transition from the campaign brief to execution. The enhancements introduce new functionalities for Airship’s Native Experience AI Agent, Journeys AI Agent, Recommendations AI Agent, ​Accessibility AI Agent, and Brand Guidelines AI Agent. With the expanded Airship AI Agent Fleet, companies can streamline workflows, eliminate roadmap delays, and turn month-long projects into measurable results.

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Clari + Salesloft Announces New Capabilities

Clari + Salesloft, a Revenue Orchestration company, has announced new capabilities to deliver connected revenue intelligence at every layer. The first new feature will connect forecast and pipeline insights directly to seller execution, while the second addition, a new Model Context Protocol (MCP) Server, opens live revenue intelligence to any AI tool, expanding the use cases revenue teams can see, act on, and scale. Steve Cox, CEO at Clari + Salesloft, says, “The gap between insight and action is often where deals stall or slip. This release is about closing that gap. Bringing action directly into the workflows where revenue decisions are made, and making that same data usable in the AI tools our customers rely on every day.”

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Exclaimer Details an Integration with Workday

Exclaimer, a provider of email signature management solutions, has announced an integration with Workday that enables organizations to automatically populate email signatures and video meeting themes with employee data from their HR system. Specifically, the integration will allow businesses to maintain accuracy amid constant organizational change, use Workday as a trusted data source, and reduce manual updates and workarounds for IT by moving away from CSV uploads, ad hoc scripts, and directory fixes, with a governed integration that automatically keeps employee data in sync.

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HubSpot Launches a Solution for Answer Engine Optimization

HubSpot, the global marketing, sales, customer service, and CRM software provider, has announced several new and updated products to help go-to-market teams build awareness, grow revenue, and scale support. One of the highlights of the release is HubSpot AEO, a new solution for answer engine optimization (AEO) that helps marketers understand, track, and optimize how their business appears in answer engines like ChatGPT, Gemini, and Perplexity. Additionally, the company announced updates to its Breeze Assistant, Prospecting Agent, Smart Deal Progression, and Customer Agent offerings.

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Litmus from Validity Shares Findings From Its State of Email 2026 Report

Litmus from Validity, an “all-in-one” email marketing success platform, has released its State of Email 2026 report. The report is based on responses from over 500 marketing professionals across the U.S., U.K., Australia, and New Zealand, and reveals how the depth of AI integration affects email campaign performance and the efficiency of high-ROI strategies. According to the findings, the main challenges marketers face when scaling AI are integrating with existing systems (34 percent), team skills gaps (27 percent), poor data quality (25 percent), and difficulty proving AI’s ROI or measuring its outcomes (23 percent).

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Respondology Debuts a New Solution for Engaging with Social Comments

Respondology, a social media comment moderation and intelligence company, has launched Respond, a new solution that uses specialized AI agents trained on a brand’s voice to engage with comments, capture insights, and act on them at scale across social platforms like Facebook, Instagram, and TikTok. Erik Swain, CEO and Co-Founder of Respondology, says, “Respond uses AI to build community and capture and act on demand at scale, freeing social teams for the deep creative work only humans can do.”

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StackAdapt Releases a Live Events Campaign Workflow for Sports Advertising Markets

StackAdapt, an AI advertising and orchestration platform, has announced a dedicated Live Events campaign workflow to help advertisers activate and manage CTV campaigns during live sports moments. The new workflow provides teams with a centralized planning hub, a dedicated campaign subtype, and enhanced pacing and frequency controls tailored to the short, high-demand event windows that define the live sports advertising market. StackAdapt’s infrastructure also supports the high-concurrency traffic environments generated by live sports, ensuring reliable campaign delivery during periods of intense demand.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

Insight Jam Launches New Mesh Awards to Spotlight Real-World AI Readiness

In collaboration with Solutions Review, Insight Jam announced the launch of the Mesh Awards, a new global recognition program designed to identify and elevate education and workforce initiatives that prepare people to work and think alongside artificial intelligence. Doug Atkinson, President at Solutions Review, says, “The Mesh Awards exist to identify and elevate the programs actually doing the work—helping people build the skills, judgment, and confidence required to operate in an AI-driven world.”

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The Waitlist for Donald Farmer’s Mesh Expert Group on Analytics Leadership in the AI Age is Now Live

In collaboration with Donald Farmer and Solutions Review, Insight Jam has announced that the official waitlist is now open for “The Last Mile: Analytics Leadership in an AI-Driven World,” an exclusive, year-long Mesh Expert Group led by Donald Farmer, a globally recognized analytics authority. Over twelve monthly sessions, participants will work collaboratively through the strategic and operational challenges shaping analytics leadership in an AI-augmented enterprise. Enrollment is strictly limited to eight members, with the waitlist open through the end of April. Don’t miss out!

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AI Is Changing Social Work. Here’s What That Actually Means | The Human Conversation

Dr. Marina Badillo-Diaz, founder of the AI Social Worker and professor at NYU and Columbia, joins Doug Atkinson for an episode of The Human Conversation to explore what happens when millions of people turn to chatbots for mental health support. They also discuss whether human therapists are replaceable, and what the rise of AI means for a generation of kids who may never need to go to college.

Watch Here.

How to Get Your Brand Cited by AI: A Primer to GEO & AEO

Solutions Review’s Tim King offers this primer on how to get your brand cited by AI for optimizing GEO and AEO visibility. In his article, he explains, “Visibility is no longer defined by where you rank. It is defined by whether your content is selected and trusted as part of the answer itself. This is the shift from SEO to GEO and AEO. It is a shift from traffic acquisition to influence within decision-making moments. And it is a shift that is already underway across the enterprise software landscape.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.