Top MarTech News From the Week of June 5th: Updates from Salesforce, Optimove, MoEngage, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of June 5th. This round-up covers announcements and updates from Salesforce, Optimove, MoEngage, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from the week of June 5th, 2026.

Top MarTech News From the Week of June 5th, 2026

Aircall Acquires Piper AI

Aircall, an AI-powered customer communications platform, has acquired Piper AI, a revenue intelligence and agentic sales orchestration company. With Piper, Aircall can extend its platform beyond the conversation itself by equipping sales teams with the tools they need to automatically act on every interaction, across every channel. Piper will also provide Aircall with a deeper execution engine to support the work that follows every customer interaction, so AI helps teams do what needs to be done next.

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Apollo.io Releases a Connector for Perplexity Computer

Apollo.io, an AI-native go-to-market platform, has launched a connector for Perplexity Computer. The new connector will bring Apollo’s sales intelligence and workflow capabilities into Perplexity Computer for Growing Businesses, enabling users of both solutions to turn fragmented prospecting, enrichment, and outreach tasks into AI-powered workflows informed by Apollo’s B2B database contacts. Dmitry Shevelenko, Chief Business Officer of Perplexity, says, “By bringing Apollo into Perplexity Computer, we’re helping growing businesses automate workflows and turn questions into action across sales and marketing.”

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Asana Reveals a New Product Suite for Human-Agent Teams

Asana, an operating system for human-agent teams, has unveiled a new product suite to help organizations run critical work with humans and AI agents working from the same plan, with the same context, and under the same governance. The new tools and products include Agentic Work Management and StackAI, which Asana acquired in May 2026. It will also be releasing additional updates in the near future, including Asana Service Management, Command by Asana, and Asana Client Management.

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Bloomreach Announces a Loomi Marketing Agent

Bloomreach, an AI company for personalization, has announced the general availability of its Loomi marketing agent, which can convert a single prompt into a fully built campaign workflow. The new agent is built on the Loomi agentic personalization platform, equipping it with the data-driven intelligence and AI models it needs to deliver personalized engagement that earns loyalty beyond the first click. Its key capabilities include conversational campaign building, AI segmentation and targeting, content creation, content personalization, journey orchestration, and built-in guardrails and security functionalities.

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Circana Expands Its AI-Powered Liquid Testing Solution

Circana, a technology, AI, and data provider, is expanding its AI-powered Liquid Testing solution to include media measurement and campaign experimentation capabilities. With the enhanced platform, Circana can empower brands, agencies, and publishers with the tools they need to measure the true incremental sales impact of their media investments using store-level point-of-sale data. Cara Pratt, President of Global Media and Retail at Circana, says, “With the expansion of the Liquid Testing solution, we are enabling brands, retailers, and media teams to measure true incrementality, not just reported performance, with both speed and precision using trusted POS data as the foundation.”

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Lifesight Launches a Model Context Protocol (MCP) Offering

Lifesight, an Agentic Unified Marketing Measurement Platform, has launched Lifesight MCP, a new connector that gives Claude and ChatGPT direct, secure access to a company’s measurement model. Lifesight’s MCP will allow marketing and finance teams to query their live measurement model directly inside the AI assistants they already use. The capabilities available at launch include a scenario planner, channel deep-dives, anomaly triage for week-over-week performance changes, a P&L Translator that reframes marketing performance in finance language, and Board Briefing, a tool that creates board-ready summaries.

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MoEngage Details the Launch of Its Merlin AI Custom Agents

MoEngage, an agentic customer engagement platform, has launched Merlin AI Custom Agents. With these agents, lifecycle marketers and CRM teams can build custom workflow agents on top of MoEngage data and tools, define the rules each agent runs inside, and watch every step the agent takes. Additionally, MoEngage is opening up to the enterprise AI stack with an MCP server, enabling customers to use AI tools like Claude or ChatGPT to access MoEngage data, coordinate with Merlin agents, and take action across their tech stack without custom integration work.

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Optimove Debuts the Optimove AI Marketing Suite

Optimove, a Positionless Marketing company, has launched Optimove AI, a marketing AI suite that operates in three places: inside the platform with Native AI, outside the platform via the Optimove MCP (Model Context Protocol), and on top of the platform via Optimove Custom Apps. Those three pillars will enable any marketer to start their work wherever they already are and ensure they stay in control while moving at the speed of the customer with personalized, relevant, timely interactions. Optimove AI is available now, and Optimove MCP supports Claude and ChatGPT, with extension to additional AI and collaboration tools coming later.

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Salesforce Acquires Contentful

Salesforce, the AI CRM, has signed a definitive agreement to acquire Contentful, a composable content platform. The acquisition will help Salesforce enhance its Headless 360 suite with a native, enterprise-grade content layer that connects customer data with engaging content experiences across Salesforce’s applications. It will also enable global enterprises to leverage Salesforce Data 360, Agentforce, and Contentful’s composable APIs to seamlessly deliver personalized, AI-assembled experiences at scale across every channel. Karthik Rau, CEO of Contentful, says, “Together, we will redefine how brands interact with customers by giving Agentforce the content layer it needs to make every interaction truly engaging.”

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Salesforce Debuts New Marketing AI Agents

Salesforce also announced a collection of new AI agents to help marketers build a pipeline, create content, and run campaigns. The agents launched include Piper, Qualified’s AI SDR Agent; Hunter, a new Prospecting Agent; the Agentforce Content Agent; an Agentforce Marketing Goals Agent; and more. These additions aim to help marketers spend more time on the strategic and creative work involved in developing the campaigns and experiences that move customers and drive growth.

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ZoomInfo Announces the General Availability of GTM.AI

ZoomInfo, an “all-in-one” AI GTM platform, has confirmed the general availability of GTM.AI, a headless GTM context layer. GTM.AI will also function as the API and Model Context Protocol home for the company’s verified intelligence, natively accessible to AI agents across the tools go-to-market teams already use. From a single connection, ZoomInfo’s intelligence can now reach frontier AI assistants, agentic CRM and orchestration platforms, sales execution and engagement tools, and data and agent platforms. This enables any connected agent to anchor its work in continuously verified data.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.