5 Ways ActiveCampaign Can Help Improve Your E-Commerce Business

The editors at Solutions Review compiled an overview of the ActiveCampaign features e-commerce companies should know about. Solutions Review participates in affiliate programs. We may make a small commission from products purchased through this resource.

With the right marketing solution, e-commerce and retail businesses of all sizes can improve how they manage customers, respond to queries, develop brand loyalty, encourage return customers, automate processes, generate marketing campaigns, and maximize customer satisfaction. However, since every business is unique, finding the best e-commerce solution for your brand’s needs can be challenging. To help, the Solutions Review editors have compiled a rundown of the e-commerce features available on ActiveCampaign, a leading email marketing, CRM, sales, and marketing solution provider for companies across industries.

The ActiveCampaign E-Commerce Features to Know About

Customer Insights

From real-time order data to specific shopper activity across multiple touchpoints, ActiveCampaign can help you identify meaningful insights into how people interact with your store, improve customer understanding, and ultimately create changes that drive growth. Some of the data sets ActiveCampaign users can track and analyze include:

• Conversion rates
• Data visualizations
• Product performance analysis
• Revenue attribution
• Customer purchase history
• Multi-touch attribution
• Customer segmentation
• Channel contribution
• Store and campaign performance
• Customer journey mapping
• And more.

Automations

Automation should be crucial to any e-commerce business’ marketing, customer engagement, and sales strategy. Using automation to streamline processes reduces the risk of human error and ensures that every customer who visits your online store will have a personalized experience unique to their needs. With ActiveCampaign’s e-commerce automation capabilities, your business can automate product recommendations, streamline site tracking, create multi-channel marketing campaigns, develop event-triggered follow-ups, extract real-time insights from customer activities, and generate content (web forms, landing pages, emails, etc.) with AI-powered tools.

Channel Management

E-commerce marketing is an omnichannel affair, which means businesses need to have a presence on all the platforms their customers use. To make that easier, ActiveCampaign has channel management tools to keep customers engaged throughout the purchasing process, engage with customers instantly via SMS communications, design personalized emails with drag-and-drop templates, and use conditional content to provide shoppers with unique experiences.

Personalized Customer Experiences

When it comes down to it, there are few things more critical to an online storefront than creating and maintaining personalized customer experiences. This is one of the things a platform like ActiveCampaign can help with. By syncing your products into ActiveCampaign, users can create targeted campaigns built around shopper behavior data, manually (or automatically) select the products best suited for each campaign, and promote, cross-sell, or upsell customers on products they’re interested in. ActiveCampaign can also help your business with custom email outreach, product recommendations, customer engagement, and follow-ups.

Integrations

No matter how well-rounded a platform is, there will always be a need for integrations. To meet this need, ActiveCampaign has an extensive marketplace featuring over nine hundred integrations with leading technology platforms across social media, CRM, financial, analytics, sales, lead generation, and other use cases. Some of its e-commerce-specific integrations include Shopify, BigCommerce, Paypal, WooCommerce, Square, Magento, Stripe, eBay, and dozens more.

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