The editors at Solutions Review have compiled a list of the best Marketo training courses to consider for anyone looking to improve their mastery of the Adobe Marketo software.
Knowing the best Marketo training available can help businesses integrate the solution into their business quickly. This means that they can begin to take advantage of its more unique features, such as CRM integration, sales intelligence, and Marketo Moments. With this in mind, our editors created a list of the best Marketo training courses available online. The majority of these training courses are from Adobe itself (which acquired Marketo in 2018). The final entry is geared toward marketing managers and is available on the popular learning platform Udemy.
The Best Marketo Training Courses
Course Title: Marketo Core Concepts I
OUR TAKE: This introductory course uses lectures, hands-on activities, and exercises and is an ideal starting place for marketers who want to learn the ins and outs of the Marketo Engage platform.
Provider: Adobe Digital Learning Services (ADLS)
Description: Intended for newcomers to the Marketo platform, Core Concepts I covers the basics of the platform and demonstrates how to attract and engage an audience. Through a combination of lectures, lab exercises, and quizzes, this 2-day course teaches students how to automate their marketing efforts, use batch and trigger email deployments, develop nurture initiatives, analyze marketing efforts, and create personalized messages that speak to an audience’s unique preferences and behavior. The hands-on course lasts two days and is available in a classroom, virtual, and self-paced formats.
GO TO COURSECourse Title: Marketo Core Concepts II
OUR TAKE: Once you’ve completed Core Concepts I and have earned some experience with the Marketo platform, you can sign up for this course and further develop your skills with the platform.
Provider: Adobe Digital Learning Services (ADLS)
Description: This follow-up course is designed specifically for marketers who have at least three months of experience with the Marketo Engage platform and teaches users how to nurture their audience, develop multi-stream engagement programs, save time by using snippets in their content marketing efforts, create landing pages, use advanced form features, utilize the marketing calendar, and more. Students will also learn to use specific Marketo tools, including custom tags, cloning, multiple period costs, and archiving.
Course Title: Configuring & Managing Marketo
OUR TAKE: Geared toward admins, this course uses lectures and quizzes to equip you with the tools and best practices you need to manage and monitor your Marketo system efficiently.
Provider: Adobe Digital Learning Services (ADLS)
Description: Professionals who take this approximately three-hour course will learn how to use Marketo admin tools to establish security standards, configure domains, develop email and landing page settings, manage fields, create roles, monitor system status, use audit trails, ensure compliance, maintain data integrity, automate data management, and more. The course is intended for marketing operations personnel who have already completed Marketo Core Concepts I and II and currently manage one (or more) Marketo instances.
GO TO COURSECourse Title: Creating Event & Webinar Programs in Marketo
OUR TAKE: If you want to learn how to create, track, and optimize in-person and virtual events, this course can help. You’ll learn how the Marketo Engage platform can improve the way you engage with your audience before, during, and after your event.
Provider: Adobe Digital Learning Services (ADLS)
Description: This course is best suited for marketers who have experience with Marketo’s platform and are looking to improve how they use event and webinar marketing strategies to engage with their audience during the marketing journey. Learners who enroll in the 3-hour program can expect to learn about creating live event programs, track event promotion across various channels, report on an event’s efficiency, track attendance using a Check-In app, set caps and goals for each event, and more.
GO TO COURSECourse Title: Establishing a Successful ABM Program in Marketo
OUR TAKE: Marketers who enroll in this course will learn how to utilize Marketo’s account-based marketing (ABM) add-on and use its functionalities to connect with your ideal consumer base.
Provider: Adobe Digital Learning Services (ADLS)
Description: With Marketo’s ABM services, companies can align their sales and marketing departments and focus their efforts on identifying the most valuable customer accounts and developing lasting relationships with them. This course uses a combination of hands-on activities in a Marketo training environment with a lecture and quiz to teach learners who establish an ABM program in Marketo, assess an organization’s readiness for that program, engage with the targeted accounts, and measure the success of those ABM efforts.
Course Title: Marketo Attribution Models & Journey Analytics
OUR TAKE: This course will help Marketo users learn to use the platform’s add-on features to understand the impact marketing initiatives have on their company and use that insight to improve those initiatives.
Provider: Adobe Digital Learning Services (ADLS)
Description: With Marketo’s Attribution Models & Journey Analytics training, users will learn about platform add-ons like the Program Analyzer, Opportunity Influence Analyzer, Success Path Analyzer, Revenue Cycle Models, and Performance Insight. The course will illustrate how these features can help you capture data, use reports to analyze that data, set up programs, track and measure attribution, and understand how to use revenue cycle models. Learning materials include a lecture, quiz, and hands-on activities.
Course Title: Marketo Reporting & Insights
OUR TAKE: Recommended for marketing professionals looking to illustrate the efficiency of their marketing success, this course will teach you to use Marketo’s out-of-the-box reporting capabilities to analyze engagement and measure the success of the buyer’s journey.
Provider: Adobe Digital Learning Services (ADLS)
Description: Marketo Engage comes equipped with built-in reporting functionalities that can be used to analyze audience engagement with marketing programs and track the impact those programs have on overall business successes. With this course, learners will see firsthand how to create, analyze, customize, and replicate reports that demonstrate the impact of a company’s marketing campaign and highlight areas that need improvement or prioritization.
Course Title: Optimizing Marketo Engage Email Deliverability
OUR TAKE: If you want to improve the way you use Marketo’s email marketing features, this course will help. You’ll learn how to use these features with hands-on exercises, demonstrations, take-home guides, and in-class practice,
Provider: Adobe Digital Learning Services (ADLS)
Description: In this brief course, students will learn about email delivery, data quality, authentication, email engagement, IP and domain reputation, email content optimization, and email deliverability best practices. It’s recommended that students have hands-on experience with Marketo Engage’s email functionalities and know how to build email programs, use an email editor, pull a global report, and create smart lists and campaigns.
Course Title: Marketo for Managers
OUR TAKE: This 2.5-hour course for marketing managers and directors looking to improve their understanding of the Marketo platform and its ability to improve their marketing efforts.
Provider: Udemy
Description: Marketo users that enroll in this course can expect to learn about the platform’s essential elements—like its engagement programs, analytics, and lead scoring—and use them to optimize your marketing strategies. Other topics covered include marketing automation, troubleshooting common issues in the Marketo system, creating actionable reports, understanding common mistakes in reporting, produce creative assets, improve alignment between sales and marketing departments, and more.
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