Source: Marketo’s YouTube Channel
Marketo is among the most well-known and commonly used vendors of marketing automation on the market today. Knowing the best Marketo training available can help businesses integrate the solution into their business quickly.
Knowing the best Marketo training available can help businesses integrate the solution into their business quickly. This means that they can begin to take advantage of its more unique features, such as CRM integration, sales intelligence, and Marketo Moments. With this in mind, our editors created a list of the best training courses available online for Marketo. This list compiles nine courses from Marketo themselves. We have also linked the source of each course mentioned, for your convenience. With access to the best Marketo training, businesses can truly harness this marketing automation software’s full potential.
Marketo Core Concepts I
In Marketo Core Concepts I, you’ll learn how to use the core features of Marketo Engage to entice your audience. This hands-on course lasts two days. Teams learn how to automate marketing efforts through batch and trigger email deployments. Also, nurture initiatives and other marketing programs that deliver personalized messages based on your audience’s attributes and behavior are discussed. Teams will gain experience in creating reports to analyze your marketing efforts. Marketo Core Concepts I is intended for marketers who are new to using Marketo Engage or who have never had formal Marketo training.
Marketo Core Concepts II
Marketo Core Concepts II teaches how to take your marketing automation to the next level. This benefits engaging prospects and enhances customer relationships. Other course lessons show how to nurture your audience using a multi-stream engagement program, save time by using snippets in your content, scale your programs with My Tokens, create dynamic landing pages, use advanced form features and manage your plans with the Marketing Calendar. Learn how to keep your instance organized by employing custom tags, multiple period costs, cloning, and archiving. Marketo Core Concepts II is best suited for those who have worked regularly in the Marketo Engage platform for at least three months.
Configuring And Managing Marketo
Configuring and Managing Marketo is designed to give participants the best training foundation in the key areas of Marketo administration. This is essential for an administrator to know. In this course, you’ll learn how to use admin tools to configure the settings of a Marketo instance. The course also reviews tips and best practices for managing and monitoring an instance on a regular basis. This is recommended for marketing operations personnel who manage one or more Marketo instances. Prior to attending this course, it is recommended that you attend Marketo Core Concepts I and Marketo Core Concepts II.
Creating Event And Webinar Programs
Every business seeks to stand out from its competition. Events can help do just that. In this course, learn how to create and track in-person and online events in Marketo Engage, as well as how to use the special features available specifically for event programs. These include Marketo Exchange integrations, the Marketo Event Check-in application, and caps and goals. Marketers with experience in Marketo Engage who want to leverage event and webinar marketing to engage people throughout the marketing journey will benefit most from this training.
Establishing A Successful ABM Program
Marketo ABM (Account Based Marketing) aligns marketing and sales. This helps to focus on the account most essential to your organization. It also teaches how to establish a successful ABM program using Marketo Account Based Marketing. The course covers everything you need to know about how Marketo ABM works. This includes how to assess your organization’s readiness, plan an effective ABM strategy, setup ABM in Marketo, engage target accounts, and measure the impact of your ABM efforts.
Exam Prep: Adobe Certified Expert — Marketo Engaged Business Practitioner
This course is designed to help you succeed in studying for and taking the Adobe Certified Expert – Marketo Engage Business Practitioner exam. Teams learn about the exam format and participate in a review of the key topics on the exam. This includes program fundamentals, targeting and personalization, lead management, implementation and operations, and reporting and analytics. You’ll also review recommended study tips and learn how to register for the exam. Throughout the course, you will test your knowledge with sample questions, as well as take a practice quiz to help you prepare.
Marketo Attribution Models And Journey Analytics
This course enables a better understanding of the impact your marketing initiatives have on your business and optimize the marketing and sales process. In Marketo Attribution Models and Journey Analytics, you’ll learn what data Marketo Engage captures and how to set up your programs to track and measure attribution. First-touch and multi-touch attribution calculations and revenue cycle models usage are taught. You will also practice using reports to analyze and interpret data.
Marketo Reporting And Insights
With Marketo Engage, you can create reports that analyze engagement with marketing programs and assets, track the impact the programs have on business outcomes and measure the buyer’s journey. This course is designed to give participants a firm foundation in Marketo Engage’s standard out-of-the-box reporting, which focuses on engagement and impact metrics. In this course, learn to use cases for each report and how to customize reports to answer different business questions. You’ll also learn how to use these reports to demonstrate the impact of your marketing efforts and focus your investment where it will be the most effective.
Optimizing Email Deliverability
The important messages in your marketing emails can only engage your target audience if they make it to the inbox. Teams learn how to measure both email delivery and deliverability. Explanations of how email spam filters work and how key email metrics are calculated are also taught. It also dives into how the five components of email reputation affect your deliverability. Deliverability best practices that can be configured in your Marketo instance are explained. Lastly, it reviews how to troubleshoot and improve your deliverability.
Sam Marcus-Mayer
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