The Best Email Marketing Tools for Small Businesses to Consider

The editors at Solutions Review have compiled a list spotlighting some of the best email marketing tools for small businesses to consider working with.

Email is one of the oldest and most essential digital marketing tools in a company’s martech stack—and for good reasons. Email marketing allows companies to create a customizable experience that appeals to a broad audience of consumers and empowers them to create automated campaigns that nurture target audiences down the sales funnel with personalized messaging. However, finding the best email marketing tools is easier said than done, especially for small businesses and startups with unique requirements and limits that larger brands don’t.

With that in mind, the editors at Solutions Review have compiled the following to spotlight some of the top-ranked email marketing tools and solutions with features tailored to the needs of SMBs. Our editors selected these based on each provider’s Authority Score, a meta-analysis of user sentiment through the web’s most trusted business software review sites, and our proprietary five-point inclusion criteria. The list is organized alphabetically.

The Best Email Marketing Tools for Small Businesses

ActiveCampaign

Description: ActiveCampaign is a leading email marketing, customer relationship management (CRM), and marketing solution provider for companies across industries. With its email marketing functionalities, companies can use email segmentation, split testing, subscription forms, site tracking, deliverability, and other tools to improve customer engagement and conversion rates. Its user-friendly interface and simple visual overlay allow for quick onboarding and a shallow learning curve, so marketers of all experience levels can start creating custom emails for their target audience.

AWeber

Description: AWeber is an email marketing solution provider that helps small business owners connect with prospects and customers via optimized, easy-to-use email marketing tools. Features include email marketing automation, landing page building tools, web push notifications, pre-built email templates, custom sign-up forms, subscriber segmentation, A/B split-testing, email deliverability tracking, 24/7 customer support, and built-in integration with Canva that allows marketers to equip their emails with high-quality imagery without leaving their AWeber account.

Brevo

Description: Brevo, formerly Sendinblue, is a CRM solution suite that helps businesses develop, maintain, and retain customer relationships across email, SMS, chat, and other channels. As part of its marketing platform, Brevo equips its users with a collection of marketing tools for growing email lists, designing messages, optimizing campaigns, and analyzing results. The company also offers transactional email features, including an email API, customizable templates, easy setup, a ready-to-integrate inbound parser, flexible pricing options, and simple integration with CMS solutions.

Constant Contact

Description: Constant Contact works with small businesses, nonprofits, and individuals across various industries by providing them with the marketing tools they need to build a brand, attract customers, and improve their online business. Its email marketing software comes equipped with AI-powered content suggestions, a drag-and-drop email editor, pre-designed templates, automated email messaging, heat maps, email performance tracking, mobile functionalities, list-building tools, and integrations with other leading platforms, including Canva, Facebook Adds, Vimeo, WordPress, Salesforce, Gmail, and more.

EmailOctopus

Description: EmailOctupus is a low-cost email marketing solution for small businesses and independent users across markets. The platform provides users with email marketing templates and tools to help them create time-based drip email sequences. Users can also import contacts, generate customized marketing reporting, segment customers based on relevant data, create customizable forms, use automated email sequences to improve customer engagement, and integrate with technology platforms like Squarespace, Shopify, WordPress, and Zapier.

GetResponse

Description: GetResponse offers customizable and straightforward marketing solutions to help small and large organizations grow their audience, engage with customers, boost sales, and optimize their brand. Its email marketing software capabilities include email templates, newsletters, automated email sequences, transactional emails, drag-and-drop creator tools, a GPT-powered email generator, access to a library of free images, custom segmentation, A/B testing, built-in spam check, mobile access, user behavior tracking, and more. The company offers multiple pricing points so companies can select the best plan for their needs.

HubSpot

Description: HubSpot offers various capabilities centered around marketing, sales, customer service, content management, and operations. The company is one of the leading CRM platforms on the market, as users can customize its suite of services to their company’s needs. HubSpot Marketing Hub includes various features for email creation, A/B testing, analytics, drag-and-drop editing, personalization tools, campaign management, email tracking, and sales email automation.

Intuit Mailchimp

Description: MailChimp is an “all-in-one” marketing and commerce platform with features for audience management, analytics, marketing automation, and other creative tools. Its email marketing software comes equipped with analytics, artificial intelligence (AI), email automations, drag-and-drop email templates, predictive segmentation tools, A/B testing, custom-coded email template functionalities, email campaign management, and other capabilities to help marketers keep customers engaged, grow their business, and drive traffic to their website.

Keap

Description: Keap is a CRM and marketing automation solutions provider for small businesses and entrepreneurs. With the company’s email marketing software, entrepreneurs can improve customer connections, convert leads, and generate sales. Its capabilities include easy-to-build emails, CRM functionality, email automation, A/B testing, reporting, analytics, curated email templates, personalized messaging, and expert onboarding assistance to help customers streamline the onboarding and setup process, even if they’re coming from competitor platforms.

MailerLite

Description: MailerLite is an email marketing solution focused on helping users find subscribers and develop stronger relationships. It offers a drag-and-drop editor, rich text editor, custom HTML editor, landing pages, embedded forms, and pop-ups. In addition to automating workflows, users can segment leads and create interest groups to personalize their campaigns. MailerLite offers four different paid packages and a free version of its software. The free package allows users to send 12,000 emails to 1,000 subscribers monthly.

Moosend

Description: Moosend is an email marketing solution used primarily by worldwide travel, agency, e-commerce, SaaS, and publishing companies. Features include real-time reports, campaign performance tracking, A/B testing, email lists, audience segmentation, data analytics, email templates, advanced personalization, automation, and access to various integrations through Moosend’s API and API wrappers. The company offers a sliding scale pricing model alongside a free version allowing users to generate unlimited email campaigns to 1,000 subscribers monthly.

Salesforce

Description: Salesforce’s marketing automation platform, formerly Pardot, can directly integrate with its CRM system to harness all available data and use it to align sales and marketing efforts, generate leads, and maintain engagement. With Email Studio, Salesforce’s email marketing software, users can access email personalization, campaign scaling tools, customizable email templates, drag-and-drop functions, AI-powered automations, testing tools, ROI tracking, email journey automation, and more.

Systeme.io

Description: Systeme.io is an “all-in-one” business platform designed to help freelancers, consultants, and small businesses grow sales efforts, run affiliate programs, sell products, send unlimited emails, and more. Its email marketing software enables users to set up automated email sequences, keep track of emails with in-depth statistics, categorize customers, manage the sales funnel, and more. With four pricing models, including a free version, Systeme.io provides small businesses with a cost-effective suite of functionalities that can scale with them.

Zoho Campaigns

Description: Zoho Campaigns is an email marketing software that helps businesses create and send emails that drive sales, maximize engagement, and nurture customers toward a purchase. Its capabilities include content management, email sign-up form templates, email marketing automations, SMS campaigns, send time optimization, campaign management, email template building tools, contact segmentation, promotional email support, real-time analytics, mobile functionalities, and more. Zoho offers several software packages with annual and monthly payment options.

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