XDBS Corporation has announced that it is launching its own digital marketing services. This news was released alongside the announcement that expansions are coming to the company’s B2B marketing services as well. XDBS specializes in B2B and regional businesses with focused needs across integrated marketing. With its set of tools, the vendor plans to help companies expand their digital ecosystems and nurture marketing capabilities.
XDBS primarily works with media agencies, publishers, and marketing companies looking to leverage marketing automation and digital marketing capacity and capability to execute lead generation programs. Through digital marketing, the vendor will allow businesses to automate marketing services, streamline campaigns, and reach broader and more profitable audiences. XDBS announced that its digital marketing services will be available in three tiers.
Tier 1: CREATE & ELEVATE Digital Foundation is focused on optimizing the brand’s digital foundation across its website, social media platforms, and search engines. The team will implement an ongoing program for proper analytics and optimization. XDBS will publish digital content on websites and social networks to educate its potential leads. Also, it focuses on multiple calls to action and landing pages available to interested leads. It continues its education through emails, events, and content promotion (often implementing a lead scoring model) until they’re sales-prepped. Tier 2: CREATE & ELEVATE Awareness is designed to optimize and manage the digital foundation, this tier supplements the elements of Tier 1 with additional targeted paid elements to increase awareness and reach new customers. Featuring platforms like LinkedIn, digital marketing strategy is set out to offer a full suite of products to help customers’ gain relevant visibility and recognition with their most valuable audiences. With LinkedIn proving a sound branding investment, most B2B marketers utilize it for their content marketing efforts. Tier 3: CREATE & ELEVATE Demand Gen sets a strong foundation and awareness program in place means this tier will help brands drive demand and nurture leads toward conversion. Combining paid promotions, landing pages, targeted content, and a marketing automation system, the program can turn customers’ digital ecosystem into a lead generation engine
“Every organization can benefit from a strategic digital program – yet, budget and scale are often barriers to entry.”, said Kartik Anand, CEO and Executive Chairman of XDBS. “We want to allow every company to leverage innovative integrated marketing solutions to drive their business and elevate brand awareness,”
Learn more about XBDSCorp.
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