The editors at Solutions Review have compiled a list of the top MarTech News from the week of February 18th, 2022. This round-up features updates from companies like Clearbit, Qualtrics, new Constellation Research reports, and other news in the CRM and marketing automation marketplaces.
Keeping tabs on all the most relevant CRM and MarTech news can be a time-consuming task. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news.
Top MarTech News from the Week of February 18th, 2022
Clearbit, a provider of marketing intelligence solutions, recently announced the launch of a Data Activation Platform for B2B marketers. The new integrated platform will provide marketing teams with real-time intelligence about their ideal customers, target markets, audience intent, and prospect engagement. With this data, marketers can improve lead scoring efforts and develop precise audiences for campaigns based on accurate contact, intent, and account data. The Data Activation Platform is available now to new Clearbit customers. Current customers are encouraged to reach out to their Customer Success Manager to implement the platform into their business.
Strategic advisory and analyst firm Constellation Research recently released the findings from its Constellation ShortList Sales Engagement Platforms. The report from Liz Miller spotlights eight platforms that companies should be paying attention to, including Conversica, Freshsales, Microsoft Dynamics 365 Sales, Outreach, Salesforce Sales Cloud, Salesloft, Revenue Grid, and Zendesk Sell. Constellation evaluated approximately twenty solutions in the sales engagement platform marketplace and selected these eight based on criteria like market share, internal research, client inquiries, customer references, and more.
Strategic advisory and analyst firm Constellation Research recently released its Constellation ShortList Sales Force Automation findings. The report from Liz Miller spotlights eleven platforms that enterprise and small-to-midsize companies should be paying attention to. The report lists Microsoft Dynamics 365, Oracle Engagement Cloud, Salesforce Sales Cloud, and SAP Sales Cloud for enterprises. For SMBs, Constellation names Creatio, Copper, Freshworks CRM, Keap, SugarCRM, Zendesk, and Zoho CRM Plus.
Qualtrics, the creator of the “Experience Management (XM)” service category, has released a new product suite to help companies listen, analyze, and respond to customer and employee sentiments. Titled XM Discover, the new suite features five products to help companies analyze unstructured feedback from customers and employees and use it to identify growth opportunities and improve employee, customer, brand, and product experiences. These products are each outfitted with omnichannel conversational analytics, AI, and machine learning technology. The XM Discover solution suite is available now.
Second Nature, a sales coaching software, recently announced that it would integrate its AI-powered sales conversation tools into Corporate Visions, a sales, marketing, and customer success training service provider. By combining Second Nature’s AI tools with its sales messaging certification and coaching programs, Corporate Visions will provide its audience with automated assessments and feedback to help them improve their sales and marketing conversation skills.
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