Top MarTech News From the Week of September 6th: Updates from Bloomreach, Totango, Braze, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of September 6th. This round-up covers announcements and updates from Bloomreach, Totango, Braze, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from September 6th.

Top MarTech News From the Week of September 6th, 2024

Bloomreach Improves its E-Commerce Search Functionalities with NVIDIA

Bloomreach, an e-commerce personalization solution provider, has announced the integration of generative AI into its search and merchandising platform. The GenAI functionalities use the NVIDIA NIM microservices, which leverage NVIDIA’s NeMo platform to provide in-depth search relevance, more customization opportunities for commerce terms, low-latency performance, and other features to advance underlying models. This follows Boomreach’s integration of Google Cloud Vertex AI from earlier in 2024 and further supports Bloomreach’s goal of equipping companies with a “cutting-edge” search engine for e-commerce.

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Braze Launches a Free Trial Alongside a New Program for Startups

Braze, a customer engagement platform, has announced two new programs to help brands improve customer experiences and interactions. The programs include a free fourteen-day trial of Braze’s customer platform and Braze for Startups, which aims to support VC-backed startups with four months of free access to Braze’s platform. The Braze for Startups offers support of up to two million monthly active users (MAU), free onboarding services, on-demand learning resources, unlimited access to the Braze Bonfire community, a personal onboarding manager, and support for 100+ million emails. Meanwhile, the free trial includes a guided product tour, industry-specific templates, a no-code editor, and more.

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CallRail and Typeform Announce a New Integration

CallRail, an AI-powered lead and conversational intelligence platform provider, has announced an integration with Typeform, a form-builder and conversational data collection solution. The integration will enable mutual customers to combine form creation in Typeform with CallRail’s attribution tracking, helping them promote better business outcomes and data-driven campaign decisions. It will also help marketers optimize spending by focusing on strategies that deliver meaningful results, automate responses to form submissions, and improve attribution data to identify the interactions that drive conversations, revenue, and sales successes.

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CleverTap Details its Product Experiences Solution

CleverTap, an “all-in-one” engagement platform, has launched Product Experiences, a new solution to help businesses experiment and elevate their customer experiences across applications. Product Experiences utilizes a no-code approach, accessible user interface, analytics, and advanced segmentation capabilities to help managers personalize and optimize user experiences. The key components of the solution include Remote Config and Product A/B Testing. Together, these features can help marketers and growth managers analyze performance with detailed analytics, map functionalities to a user-friendly interface, and personalize user experiences for specific audiences.

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Cvent Acquires Splash to Improve its Event Marketing Offering

Cvent—a meetings, events, and hospitality technology provider—has acquired Splash, an event marketing technology company that helps brands develop on-brand, measurable, and repeatable programs that drive sales. The acquisition will help companies generate brand awareness, maintain a consistent brand experience, streamline event registrations, maximize event attendance, and measure performance. Reggie Aggarwal, Cvent CEO & Founder, says, “Pairing Splash’s expertise in field marketing events with our robust event and marketing platform further strengthens our ability to empower marketers to create and execute on-brand, high-impact event programs that deliver real results.”

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Salesforce Announces the Salesforce Foundations Upgrade

Salesforce recently announced Foundations, a free upgrade that provides new and expanded cross-department features to Sales Cloud and Service Cloud customers at no additional cost. The Foundations suite includes Salesforce Sales, Marketing, Data Cloud, and Commerce features, all with enhanced UI designed to make it easier for brands to access unified customer views and develop AI-powered experiences across touchpoints. Features include opportunity management, email campaigns with targeted segmentation, secure payment links, and case management. Salesforce Foundations customers will also have access to pre-built third-party extensions and integrations via AppExchange.

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Salesforce Signs Agreement to Acquire Tenyx

Salesforce also announced its acquisition of Tenyx, a developer of AI-powered voice agents that create engaging conversational experiences for customer service use cases. Once the acquisition closes, Tenyx’s voice AI solutions will integrate with Agentforce Service Agent and extend its existing autonomous agent capabilities. Tenyx’s co-founders—Itamar Arel, CEO, and Adam Earle, CTO—will join Salesforce to help expand its Salesforce Agent offerings. Together, the companies will advance Salesforce’s AI-driven solutions, deliver seamless customer interactions, and aim “to set new standards in customer experience.”

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.