Top MarTech News From the Week of April 10th: Updates from Sprinklr, Optimove, Caylent, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of April 10th. This round-up covers announcements and updates from Sprinklr, Optimove, Caylent, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from the week of April 10th, 2026.

Top MarTech News From the Week of April 10th, 2026

Algolia Announces the Recommendation Analytics Capability

Algolia, an AI Search and Retrieval platform, has announced the availability of Recommendation Analytics, a new capability built directly into its AI Recommendation engine. Designed specifically for modern retail teams, this offering provides merchandisers with clear, actionable insights into how their recommendation strategies perform, including clicks, conversions, and revenue. The Recommendation Analytics also enables teams to track engagement, conversions, and revenue in real-time, while also understanding how different strategies, placements, and models impact business outcomes.

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Caylent Acquires Pronetx

Caylent, an Amazon Web Services (AWS) Premier Tier Services Partner, has acquired Pronetx, a customer experience transformation firm specializing in Amazon Connect and AWS native omnichannel solutions. With this acquisition, Caylent expands its AI-first services into the customer experience market, offering organizations a single AWS partner to design, migrate, operate, and evolve their customer experience systems. Valerie Henderson, Caylent CEO, says, “The Pronetx team has focused on solving exactly that problem for some of the most demanding organizations in the world. Bringing their team into Caylent means we can now extend our AI-first services into the customer-facing layer and deliver the full picture on AWS.”

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Clarvos Debuts Its Agentic Workflow Platform in Early Access

Clarvos, a marketing technology startup focused on simplifying marketing workflows for growing businesses, has announced the early access launch of its agentic marketing workflow platform. With the Clarvos Agentic Workflow, users have access to a unified workflow that coordinates campaign strategy, creative generation, and activation across Google, Meta, and TikTok. The capability uses AI to simulate customer responses, compare campaign options, discover potential customer segments using AI-generated audience modeling, manage ad creatives using AI and existing brand assets, and guide setup before launch while keeping teams in full control of final decisions.

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Optimove to Acquire Smartico

Optimove, the creator of Positionless Marketing, has signed an agreement to acquire Smartico, the company that brought gamification-led CRM marketing to the iGaming industry. As part of the acquisition, both companies will continue operating as fully independent businesses, each maintaining its own brand, team, product strategy, roadmap, and market approach. For example, Optimove will continue developing and strengthening Optimove Gamify, its loyalty and gamification platform, while Smartico will also independently evolve its product roadmap. The companies believe this approach will drive innovation and deliver better outcomes for clients.

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Pipeliner CRM Relaunches as Coevera

Pipelinersales Corporation has announced that its flagship platform, Pipeliner CRM, is relaunching as Coevera. The change requires no action from existing Pipeliner CRM customers, as platform functionality, data, integrations, pricing, and support all remain unchanged. Moving forward, Coevera’s roadmap includes capabilities like AI-powered buying center intelligence that maps complex decision-making structures in real-time, self-configuring workflows that eliminate administrative burden, and new approaches to measuring relationship capital.

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Reshift Media Launches Franify, a New Marketing Platform for Franchises

Reshift Media, a digital marketing firm for franchises, has launched Franify, a new platform designed to unify and optimize digital marketing across franchise systems. Franify is purpose-built for the unique needs of franchisors and franchisees, and enables marketing teams to coordinate social media and paid advertising efforts across all locations, ensuring brand consistency while empowering local operators. The platform’s capabilities include AI-powered automation, programmatic localization, scalable social media management, and tools to manage posts, messages, reviews, and engagement from a single dashboard.

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Sprinklr Details the New Updates Available in Its Spring ’26 Release

Sprinklr, an AI‑native Unified Customer Experience Management (Unified‑CXM) platform, has announced its Spring ’26 Release (26.4). The update expands Sprinklr’s AI capabilities with new agentic and copilot tools, alongside precision listening, governed automation, and a next‑generation foundation for safe, scalable enterprise AI. Karthik Suri, Chief Product and Corporate Strategy Officer at Sprinklr, says, “Paired with a more intuitive AI+ Studio and smarter copilots across the Sprinklr suite, these advancements help brands turn automation into measurable impact—and ultimately into more seamless, personalized moments of customer delight.”

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

Insight Jam Opens Waitlist for Donald Farmer Mesh Expert Group on Analytics Leadership in the AI Age

In collaboration with Donald Farmer and Solutions Review, Insight Jam has announced that the official waitlist is now open for “The Last Mile: Analytics Leadership in an AI-Driven World,” an exclusive, year-long Mesh Expert Group led by Donald Farmer, a globally recognized analytics authority. Over twelve monthly sessions, participants will work collaboratively through the strategic and operational challenges shaping analytics leadership in an AI-augmented enterprise. Enrollment is strictly limited to eight members, with the waitlist open through the end of April. Don’t miss out!

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Information Gain Marketing Strategy: The New Standard for Appearing in AI Search

The shift from search engines to answer engines is quietly rewriting the rules of B2B marketing. For years, visibility was driven by rankings, backlinks, and keyword density. Today, large language models synthesize responses instead of serving lists of links, fundamentally changing how brands are discovered. In this new environment, the question is no longer whether your content exists or even ranks. It is whether it contributes anything new to the system that’s generating the answer.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.