Top MarTech News From the Week of June 12th: Updates from Optimizely, Sprinklr, Cordial, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of June 12th. This round-up covers announcements and updates from Optimizely, Sprinklr, Cordial, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from the week of June 12th, 2026.

Top MarTech News From the Week of June 12th, 2026

Adobe Announces a Customer Experience Enterprise Coworker

Adobe, the global technology provider, has announced the general availability of Adobe CX Enterprise Coworker, an outcomes-based agentic AI solution built to help businesses move past AI experimentation and move into value realization. The new tool will activate a collection of Adobe enterprise applications to help brands unify data, create on-brand content, and drive Customer Experience Orchestration (CXO). Specifically, the solution synthesizes insights from Adobe and third-party applications while simultaneously coordinating AI agents and workflows across analytics, content creation, and journey orchestration.

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CallRail Debuts an Integration for ChatGPT Ads

CallRail, an AI-powered lead engagement platform, has announced a new integration for ChatGPT ads. The integration will empower marketers with the functionality to measure ChatGPT ad performance on the same platform they already use to track and optimize their campaigns across Google, Meta, and Microsoft, and traditional offline marketing efforts. Additionally, it will make it easier for teams to measure the ROI of ChatGPT ads, optimize campaign performance by sending qualified conversion data directly to OpenAI, and compare ChatGPT ad performance to other channels.

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Clarvos Extends the Capabilities of Clarvos Agentic Workflow

Clarvos, an agentic intelligence-powered marketing workflow platform for small and mid-sized businesses, has expanded the capabilities for Clarvos Agentic Workflow by introducing AI governance, creative validation, computer vision, audience intelligence, and AI-powered campaign recommendations. These tools will help brands review campaign outputs before launch, use computer vision for creative quality control, turn cultural signals into audience and campaign direction, test creative assets with predictive audience intelligence, generate AI-powered campaign recommendations, centralize reporting, and prepare for broader activation.

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Coevera Details the New Capabilities Available in Its Latest Product Release

Coevera, formerly known as Pipeliner CRM, has launched new AI-driven capabilities as part of its 6.2 product release. These additions aim to improve how sales teams understand complex buying relationships, manage their CRM data, and apply AI in daily sales workflows, while reinforcing the company’s focus on supporting human-centered, adaptive selling. Anchoring the update is Coevera’s Voyager AI, a readily available intelligence hub embedded directly in the Coevera interface. Other additions include new AI Smart Fields, grouped email notifications, faster Org Chart loading, AI-assisted natural language support for inactive-owner filtering, and more.

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Cordial Launches an AI Headless Infrastructure for AI Agents

Cordial, an enterprise marketing platform, has launched an AI headless infrastructure that provides businesses with a composable, LLM-agnostic platform. This exposes every Cordial capability as a standard service that any AI agent can use, regardless of system or stack. With the launch, Cordial is enabling its users to build their own agents via MCP (Model Context Protocol), context services, and Command Line Interface (CLI), while also providing them with campaign performance reports and audience insights that make it easy to measure overlap, validate assumptions, and discover which traits actually describe customers.

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Optimizely Releases a Full Answer Engine Optimization (AEO) Platform

Optimizely, a digital experience platform (DXP) provider, has launched a full AEO platform to offer enterprise marketers an extensive suite of AI visibility tools and the pre-built agents they need to act on those insights autonomously. For example, the launch introduces Agent Visibility Analytics from Optimizely, alongside a new partnership with Conductor, an enterprise AEO platform. Together, Optimizely and Conductor will focus on combining log-based AI traffic data, agents, and GEO and AEO intelligence. That partnership will make it easy for marketers to evaluate AI discovery from multiple angles, including citations, mentions, search performance, crawl behavior, referral activity, and page-level visibility trends.

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Pegasystems Unveils the Customer Engagement Studio Solution

Pegasystems, an enterprise AI software company for mission-critical work, has announced Pega Customer Engagement Studio, a new agentic user experience for Pega Customer Decision Hub (CDH), the AI decisioning platform for scaling personalized experiences. The Customer Engagement Studio is designed to combine Pega and third-party agents in an intuitive workspace, enabling marketers to move from marketing briefs to live, personalized actions in minutes while still maintaining the required levels of governance and control. Pega will release the Studio later this year with Pega Infinity 26, and it will come standard with Customer Decision Hub on Pega Cloud.

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Sprinklr Reveals LLM Insights

Sprinklr, an AI-native platform for Unified Customer Experience Management (Unified-CXM), has announced LLM Insights, an AI-native capability within the Sprinklr Insights suite designed to help brands understand and shape how they are represented in large language model (LLM) search results. The solution is unique in three key ways: it uses real-world prompts powered by Sprinklr’s platform, it’s built into Sprinklr Insights so teams can get started faster, and it can connect insights directly to content, knowledge, and engagement workflows.

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SurveyMonkey Announces LaunchPad, a Suite of Tools for Market Research

SurveyMonkey, the global platform for surveys and forms, has announced SurveyMonkey LaunchPad, a dedicated suite of ready-to-run, automated market research solutions tailored for marketing and product professionals who need fast, reliable answers before launching new products and campaigns. Eric Johnson, CEO at SurveyMonkey, says, “We’ve long offered market research tools that range from autonomous, self-serve tools to professional services engagements. What’s special about LaunchPad is that it guides teams through proven methodologies, even if you don’t have a dedicated research team. Everyone needs that kind of flexibility to move fast with confidence today.”

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Typeform Debuts an AI-Moderated Research Solution

Typeform, an AI engagement platform designed to turn forms into workflows, has launched Research Flow, an AI-moderated research solution that helps teams design studies, recruit participants, run moderated surveys and interviews at scale, and synthesize findings in hours instead of weeks. The new tool is built directly into Typeform, combining survey-scale reach with the conversational depth of one-on-one interviews without requiring users to switch platforms or stitch together disconnected tools.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

Career Readiness, Squiggly Careers, and the Future of the Four-Year Degree | The Human Conversation

Higher education has survived a lot, but it has rarely, if ever, faced anything that affects the entire institution at once. Dr. Justin Lawhead, AVP for Career Readiness at the University of South Carolina, joins host Doug Atkinson to make the case that the current AI moment is exactly that kind of change. He argues that AI is commoditizing the thing universities have always sold: the faculty member as the purveyor of all information. In this episode, he walks through what career services actually does now, why the first year of college matters more than ever, and what three very different types of students are doing with the AI moment.

Watch Here.

The Automation Trap: Why Too Many CRM Rules Are Actually Slowing Down Your Sales Team

In this article, brought to you by Bitrix24, Lilit Schoo, a digital marketing leader, explores how over-engineered automation and too many CRM rules can stall revenue velocity. She says, “The next generation of market leaders will not be the companies with the most complex digital rules or the most restrictive validation fields. The winners will be the organizations that design their systems to get out of the way, utilizing an AI-driven workspace to handle the paperwork while leaving their people completely free to build genuine human connections.”

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.