Top MarTech News From the Week of August 14th: Updates from SurveyMonkey, ChurnZero, AdRoll, and More
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By
William Jepma
, Writer, Editor, and Analyst at Solutions Review - CRM News, Marketing News,
The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of August 14th. This round-up covers announcements and updates from SurveyMonkey, ChurnZero, AdRoll, and more.
Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from the week of August 14th, 2026.
Top MarTech News From the Week of August 14th, 2026
AdRoll Details a Pilot Program to Help Marketers Test Advertising in ChatGPT
AdRoll, an AI-powered multi-channel advertising platform, has announced a pilot enabling a select group of AdRoll and AdRoll ABM customers to test advertising in ChatGPT. With the release, participating advertisers can explore how sponsored placements in ChatGPT complement their broader marketing strategies. AdRoll is also expanding its offerings into channels such as connected TV and digital out-of-home, and has introduced Model Context Protocol (MCP) integrations that allow marketers to connect AdRoll and AdRoll ABM with AI assistants and agentic workflows.
Convertr Debuts a Tool for Addressing Contact Data Compliance
Convertr, a control layer for lead and contact data, has announced Convertr Govern, a tool to help organizations ensure leads and contact records consistently meet their compliance requirements before that data enters a CRM or other systems of record. Convertr Govern builds on Convertr’s existing capabilities for applying customer-defined rules to lead and contact data at the campaign level. It aims to enable customers to generate proof on demand, including its source, supplier, campaign, the policy and controls applied, what failed, who approved an exception, why the decision was made, and where the record went.
ChurnZero Releases a New AI Agent for Identifying Customer Churn
ChurnZero, an AI platform and partner for customer growth, has announced Retrospective, a new AI agent built to automatically analyze accounts when they are marked as churned. The tool autonomously reads an account’s full history and uses that data to create a churn analysis for the customer success manager (CSM) to review. The agent will also identify the cause of churn using the company’s existing churn-reason set and assign a confidence score to its analysis. Abby Hammer, chief customer and product officer at ChurnZero, says, “Retrospective builds each analysis from the full history, classified consistently, so when leaders ask why customers leave, the answer holds up.”
Decile Launches an E-commerce Analytics and Activation MCP
Decile, a customer intelligence platform for e-commerce brands, has launched the Decile MCP, which enables marketers to access Decile’s e-commerce analytics, customer insights, and audience segment creation tools directly within AI assistants such as Claude and ChatGPT. Specifically, the new MCP connects enterprise AI platforms directly to a brand’s first-party customer data, allowing its teams to leverage Decile’s e-commerce context and trusted, brand-specific insights rather than generic AI responses. The Decile MCP is available now via the Anthropic Connectors Directory, ChatGPT, and other MCP-compatible AI clients.
Epoch Reveals a New Solution for Measuring Event-Driven Revenue
Epoch, an AI-native events platform, has launched EpochX, a new purpose-built solution that will help Field Marketers, Event Marketers, and Demand Gen teams assess and demonstrate the revenue generated by their events. By extending Epoch’s reach from employee experience into external marketing events, EpochX can connect registration, attendance, and engagement directly to the Salesforce and HubSpot ecosystems, giving marketers a clearer view of the event-sourced pipeline.
Kineto Reveals an AI Team Agent for Social and Influencer Marketing Campaigns
Kineto, a provider of AI agents tailor-made for creators and marketing teams, has launched Kinetik For Teams, an AI agent that runs influencer and content marketing campaigns directly in Slack and WhatsApp. The new release can join a marketing team’s chat systems, learn about the company, and remove the barriers that have historically prevented in-house teams from running successful influencer marketing programs. For example, it can identify and vet creators, conduct personalized outreach, develop briefs, and support content creation and reporting.
SurveyMonkey Announces a Plugin for ChatGPT
SurveyMonkey, a global platform for surveys and forms, has launched its plugin for ChatGPT. With the plugin, teams can bring real customer, employee, and market feedback directly into ChatGPT, helping them create surveys, analyze responses, and make better-informed decisions, all without leaving the conversation. SurveyMonkey’s new plugin is powered by the Model Context Protocol (MCP), a secure standard that enables ChatGPT to access and interact with SurveyMonkey data. It’s available now through the ChatGPT Plugin Directory.
Xactly and ServiceNow Announce a Partnership
Xactly, an AI-driven Sales Performance Orchestration provider, has announced a partnership with ServiceNow, the AI control tower for business reinvention. As part of the partnership, Xactly will connect its Intelligent Revenue Platform directly to ServiceNow Customer Relationship Management (CRM), bringing Xactly’s autonomous orchestration into the daily workflows where revenue is won. ServiceNow will also bundle Xactly’s Intelligent Revenue Platform alongside ServiceNow CRM to give joint customers immediate access to a unified picture from pipeline to performance.
Expert Insights Section
Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.
Creatio’s AI-Native Approach to CRM: What It Means for Enterprise Buyers
Rather than adding AI on top of an existing CRM, the Creatio CRM suite is built around AI agents as a core operating layer, with people and agents working the same pipeline, instead of a human managing software that occasionally offers suggestions. For enterprise buyers evaluating CRM in 2026, that distinction is becoming a primary axis on which platforms get judged. With that in mind, Solutions Review has outlined key aspects of Creatio’s AI-native CRM approach and how enterprise companies can use it to advance their businesses.
We Didn’t Name the Problem: Employers Did
Tim Taylor, the Co-Founder and President of America Succeeds, explains, ” When everyone has access to the same AI tools, the differentiation comes from the human capabilities those tools cannot replicate: the judgment to evaluate an AI output critically, the communication skills to explain its implications clearly, the character to decide when not to use it at all. The companies building at the frontier of this technology are not hiring for AI proficiency alone. They are hiring for adaptability, critical thinking, and the capacity to learn continuously as the technology evolves beneath them.”
For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.
William Jepma
Writer, Editor, and Analyst
William Jepma is an editor and analyst at Solutions Review who aims to keep readers across industries informed and excited about the newest developments in the worktech, marketing, cybersecurity, and broader enterprise technology and AI categories. You can connect with him on LinkedIn or reach him via email at wjepma@solutionsreview.com.
